• Impacted 1,00,000+ households by instituting & administering awareness campaigns in Delhi-NCR under WOW initiative• Successfully devised a collaboration model to onboard student run social ventures; integrated a team of 150+ students• Led collaborations with educational institutions, NGOs, student-run organisations and municipal bodies on the behalf of ITC• Pioneered a digital offering for ITC WOW to digitalize & modify the code of conduct in accordance with the pandemic

• Effectuated market research with respect to new product launch—Crusties which was launched as a result of the work• Undertook primary & secondary research to assess consumer buying behavior & sentiments in the baked snacks segment• Analyzed 400+ responses from across the India and proposed recommendations on the basis of insights drawn

Assessed 450+ primary research responses to identify barriers, analyze competitive landscape & consumer trends• Uber Shuttle was launched in Delhi NCR as a result of studying and profiling consumer behavior in the cab market• Architected solutions like diversifying services, strengthening of intra city service & improved interface of the mobile app• Detailed secondary data research on cab rental market scenario in India & developed market expansion approach for Uber

• Spearheaded the centre to service 18 clients including Renous Consulting, ITC, Zomato, Uber, Cornitos, AkzoNobel, and many other startups• Directed a team of 80+ across 4 departments to organize consulting and research trainings, and experts’ sessions.• Led the team to set up a comprehensive website, social media handles, competitions with more than 20K outreach, blog channels, skills and knowledge training programs in the first year of operation • Onboarded a mentor board of 7… Show more • Spearheaded the centre to service 18 clients including Renous Consulting, ITC, Zomato, Uber, Cornitos, AkzoNobel, and many other startups• Directed a team of 80+ across 4 departments to organize consulting and research trainings, and experts’ sessions.• Led the team to set up a comprehensive website, social media handles, competitions with more than 20K outreach, blog channels, skills and knowledge training programs in the first year of operation • Onboarded a mentor board of 7 mentors from Bain, BCG, Accenture, PwC, etc. & partnered with Impact Consulting Show less