Rahul Ravulapati Email & Phone Number

United States

San Jose, California, United States

Leader of marketing operations, with emphasis on building a center of excellence by establishing turnkey business processes, technology infrastructure management and building data-driven organization, entrenched in data analysis, reporting, metrics dashboards and automation of business critical workflows.• Responsible for data analytics, inclusive of designing and building marketing sourced and multi-touch (MT) reporting/dashboards to analyze campaign-level ROI, pipeline creation and revenue generation (RevOps) through leveraging Marketo, Salesforce and Tableau platforms.• Generate weekly, monthly and quarterly reports to share with marketers, SDRs and senior leadership team, and regularly present data-driven insights to the stakeholders to help formulate critical business decisions.• MarTech stack ownership - Marketo (MAP) and other platform solutions (ZoomInfo, BrightTalk, etc.), serving as system administrator and owner responsible for ensuring error-free platform operations from systems’ integration standpoint and synchronization of data flows between various systems like Salesforce, Marketo and other API integrated tools.• Collaborate with demand generation team, sales team, & field marketing teams across all Theaters (NAMER, EMEA, APAC, LATAM) to build, execute & manage marketing automated campaigns end to end; including asset creations, A/B testing, designing, configuration, & testing campaign process flows, nurture paths, lead scoring, lead lifecycle stages & overall MAP best practices.• Design MOPs core processes, programs and standards related to data flows from various sources and channels, to ensure good database integrity.• Data quality management, inclusive of normalization of data, data hygiene for accurate reporting readouts to sales and marketing teams.• Identify error-prone manual processes and implement automated, systemic processes for repeatable, scalable and sustainable operations to help the marketing organization work efficiently.

Pleasanton, Ca

Global Marketing Automation & Operations position is responsible for being Head of Marketing Automation & Operations team (People Manager) and core critical member of Marketing Org with having oversight of campaign execution activities, along with ideation, development and operationalization of best-in-class global processes, as well as taking on strategic projects in helping maintain and evolve the Marketing Operations team’s role within the Marketing department and beyond. Serve as the point person to manage and champion existing marketing automation platform and associated marketing tech stack, while also evangelizing new technologies to ensure enterprise-grade campaign execution and data quality. Leveraging proficiency in data analysis and data visualization tools. Natural aptitude for approaching projects with automation and scalability in mind.The role manages the day-to-day activities of their direct and dotted line reports, is focused on implementing industry best practices relating to the architecture of automation campaigns, email segmentation, database segmentation and deployments. Plus, harness data insights and share with marketers to empower team members to maximize their impact and help drive their go-to-market marketing activities, from planning and execution to analysis and optimization. It is strategically focused on best practice governance as it relates to turnkey processes and management of the marketing automation platform and how it can be leveraged to drive more effective marketing. Served as subject matter expert (SME) of marketing automation & operations and responsible for facilitating the integration of people into the tech stack for optimal performance.

Pleasanton, Ca

The role manages the entire Marketo team as Principle Lead, comprised of 8 team members, with responsibility of MAP system administrator and owner, focused on implementing industry best practices in integrated marketing campaigns deployments.• Support the demand generation team, Events team, Client marketing team & field marketing team to build, execute & manage marketing automated campaigns end to end; including asset creations, A/B testing, designing, configuration, & testing campaign process flows, nurture paths, lead scoring, lead stages & best practices - increased revenue by 30% due to marketing strategies• Support & advice on marketing programs, operations and campaign management across all theaters (NAMER, APAC, EMEA, LATAM)• Define MOPs processes and standards, implement, manage, set up, execute and monitor marketing operations and corporate nurture/engagement activities.• Implement, measure and optimize the performance and effectiveness of marketing programs.• Ensure inbound leads and sources are recorded and tracked effectively for Corporate campaigns and theater-based campaigns.• Manage Marketo & Salesforce integration to ensure data quality hygiene and campaign information is up to date and accurate for sales and marketing reporting.• Provide recommendations on best practices and quality assurance on all elements of Marketo automated campaigns.• Advise on best practices surrounding campaign building and set up in the automation platform to ensure all necessary data points are captured and campaign launch activities operate seamlessly.• Manage related systems such as webinar tools (ON24).• Work with demand generation team to ensure all campaign templates are correct and up to date.• Create documentation and how to guides outlining campaigns best practices.• Support the Global Campaigns team with Target Selection, best practices for target audience per campaign theme and message and execution of global campaigns (NAMER, APAC, EMEA, LATAM)

Dublin, Ca

• Leverage marketing automation platform, Marketo to create and implement email marketing communications supporting the USA medical technology business group across all product portfolios• Within OPH (Ophthalmology), MCS (Microsurgery) and Dentistry verticals, work with Product Managers, Clinical Affairs Associates and MarCom Specialists to strategize, develop, create and execute email marketing programs across all verticals - increased revenue by 25% due to marketing strategy• Maintain holistic view of all marketing automation programs to understand and accomplish goals including improve deliverability and engagement rates, maintain can-spam compliance and increase web form conversions• Collaborate, consult and advise with the USA Marketing department, USA MarCom Manager and Senior Marketing Specialists, advertising agencies and designers to develop and implement USA marketing campaigns and to implement global FOB (Field of Business) communications, messaging and product campaigns in the USA market• Assist with online marketing strategy through concept development, strategizing, planning, implementation, and coordination of online initiatives such as social media, banner Ads, content syndication and third party publications• Establish and maintain hygiene of Marketo Lead Database as well as email distribution lists for all demand generation campaigns• Understands relevant system data feeds including API integrations, plug-ins, connectors, etc. ensuring continuous data integrity• Perform trend analysis & reporting for pattern recognition and correlations across market segments and target demographics to find and capitalize on areas of opportunity• Execute integrated marketing campaigns utilizing video marketing, content marketing, and event marketing to support trade shows and medical conferences• Work closely with USA Product Marketing Managers to establish and execute Omni-Channel marketing communications objectives

Santa Clara, Ca

• Project management – manage and organize multiple client site promotions• Implement Search Engine Optimization (SEO) & Search Engine Marketing (SEM) strategies to improve traffic, conversion and overall performance of websites - increased site traffic performance by 50%• Contact and communicate with clients on a regular basis to review website and campaign performances, and ROI, suggesting additional online marketing strategies to increase conversion• Monitor online campaigns regularly and make recommendations on goals to improve key performance metrics and drive revenue - increased revenue by 35% due to marketing strategies• Keep current on the latest trends in the search marketing and hotel marketing industry• Using Google Analytics, Google Webmasters and Adobe Omniture SiteCatalyst to use real-time data from customer interactions on websites to perform reporting and analytics on websites’ performance to understand the whole customer journey better• Website Content creation for increasing user engagement and average visit duration on sites to drive conversion funnel• Social Media marketing and ad targeting strategies on Yelp, TripAdvisor and Foursquare• Perform Keyword Research (KWR) analysis on websites for driving maximum SEO value added web content• Pay-Per-Click (PPC) campaigns across various search marketing platforms: Google AdWords, Yahoo Search Ads & Bing Ads

• Create, deploy and manage digital marketing for demand generation campaigns (online advertising and email campaigns) - increased revenue by 20% due to marketing strategy• Lead analysis and optimization of search engine optimization (SEO, SEM) and search engine marketing efforts to increase natural ranking in search engine results page (SERP), drive traffic to websites• Lead SEM, display ads, and retargeting ad strategies across various platforms: Google, Bing, Yahoo, Facebook, Yelp, TripAdvisor, Twitter and Foursquare• Execute and drive landing page optimization and A/B testing initiatives across paid channels• Provide strategic solutions to clients and help identify and execute new opportunities for improving high-quality organic search engine traffic and help increase clients’ revenue and conversions• Optimize marketing to sales lead and opportunity management, implementing lead scoring (using Marketo), segmentation, develop sustainable and scalable processes and tracking results• Develop and manage reporting, analytics, and forecasting across all demand generation programs and executive dashboards• Assist in designing lead-generation programs, lead-nurturing programs, customer research and automated communications programs and promotions using Marketo• Creating, structuring and executing online advertising programs to generate new leads for the organization• Create, execute and manage online demand generation programs in alignment with organization’s core marketing strategy• Create and launch e-mail marketing programs to drive leads and prospects for their products and/or services using Marketo

San Bruno, Ca

• Project manager within the Supply Chain Management department, focused on prefabrication and automation operations, managing, tracking, overseeing and executing various critical milestones and deliverables in Supply Chain Management efforts• Responsible and accountable for the coordinated management of prefabricated wall panels project in alignment with company’s strategic business objectives• Vendor/Supplier management oversight involving building relationships and partnerships to create better value proposition for the company, acted as a central point of communication liaison, established rapport, and maintained communication with stakeholders at multiple levels, both internally and externally• Oversaw PO management, invoices, and contract management - negotiated million dollar contracts• Maintained regular status reports on a bi-weekly basis to deliver on vision and is kept to agreed-on scope• Supervised contract development and award agreements between vendors and company, worth millions of dollars• Material resources planning to ensure adequate quantity of materials are in stock to meet production needs• Developed project timelines as well as facilitated team planning meetings to ensure team member shared appropriate information to ensure timely execution of milestones and deliverables to align with product launch deadline

San Ramon, Ca

• Increased business Top Line revenue by average 20% Year/Year as a direct result of implementing well designed marketing initiatives and driving up storefront customer foot traffic• Managed Baja Fresh Mexican Grill marketing efforts, oversee their QSR (Quick Service Restaurant) strategic marketing roadmap and execution for East Bay Area• Built campaigns and lead-nurturing programs using Marketo, setup and execute tactical tasks associated with customized e-mail campaigns• Created Point-of-Purchase (POP) posters and display marketing collaterals (banners, fliers, mailers) to influence customers’ dining out behavior through market research centered on eating habits in a B2C environment• Variable advertising through email campaigns, banners/posters and direct mail, customer focused promotions, on-going public relations and competitive landscape activity analysis• Analyzed customer research, current market conditions and trends and competitor information to formulate appropriate marketing efforts• Event marketing - local events/conventions/tradeshows• Direct marketing initiatives to monitor scaling of marketing efforts within allocated quarterly budgets• Evaluated and analyzed acute market reactions to advertising programs, product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market landscape and competitive conditions• Provided internal marketing channel consultancy to recommend best-fit solutions to meeting marketing and business objectives

Livermore, Ca

• Executed innovative marketing campaigns and strategies including direct marketing (display, print, direct mail), digital/online marketing (Email, SEO, SEM, PPC, Website, Social Media platforms) for Demand Generation, which resulted in 25% increase in annual Top Line revenue• Created and launched email marketing campaigns using Constant Contact tool for lead-nurturing programs• Used Google Analytics to generate detailed statistics about gauging website traffic and traffic sources• Measured conversion rate that ended up in a sale, all for the purposes of understanding, assessing, optimizing and improving the effectiveness of the website• Used Google Analytics (GA) to track visitors from all referrers, including search engines and social networks, direct visits and referring sites as well as to see what keywords are bringing the most visitors to the website page• Utilized paid advertisements like Google Ad Words to display specific Ads on Google, PPC strategy to drive demand generation• Establishment of KPI (Key Performance Indicators) in measuring the success of PPC campaign by examining elements like Clicks, Impressions, Click Thru Rate (CTR), Spend, Conversions, Conversion Rate and Cost Per Conversion• A/B Testing methodology implemented in web development, emailing, advertising and marketing• Social Media marketing using Constant Contact to run promotions and offers on company Facebook page. Monitored the page traffic and clicks per view of Ads• Driving force behind the development and design of winery website to offer optimal user friendly experience• Collaboratively managed marketing budget proposals and tracking with all involved parties• Created and deployed a lead capture page on company website to capture contact information of prospects

Master Of Business Administration (Executive Mba), Marketing/Marketing Management

Activities and Societies: Phi Kappa Phi Honor Society Received Executive MBA with Magna Cum Laude Honors

Bachelor Of Science (B.S.), Neurobiology, Physiology And Behavior

International Marketing

Completed Ad-Hoc coursework in International Marketing as part of continuing education to learn and acquire new knowledge.