Rahul Ravulapati Email & Phone Number

United States

San Jose, California, United States

• Leader of marketing operations, with emphasis on building a center of excellence by establishing turnkey business processes, technology infrastructure management and building data-driven organization, entrenched in.
• Responsible for data analytics, inclusive of designing and building marketing sourced and multi-touch (MT) reporting/dashboards to analyze campaign-level ROI, pipeline creation and revenue generation (RevOps) through.
• Generate weekly, monthly and quarterly reports to share with marketers, SDRs and senior leadership team, and regularly present data-driven insights to the stakeholders to help formulate critical business decisions.
• MarTech stack ownership - Marketo (MAP) and other platform solutions (ZoomInfo, BrightTalk, etc.), serving as system administrator and owner responsible for ensuring error-free platform operations from systems’.
• Collaborate with demand generation team, sales team, & field marketing teams across all Theaters (NAMER, EMEA, APAC, LATAM) to build, execute & manage marketing automated campaigns end to end; including asset.
• Design MOPs core processes, programs and standards related to data flows from various sources and channels, to ensure good database integrity.

Pleasanton, CA

Global Marketing Automation & Operations position is responsible for being Head of Marketing Automation & Operations team (People Manager) and core critical member of Marketing Org with having oversight of campaign execution activities, along with ideation, development and operationalization of best-in-class global processes, as well as taking on strategic.

Pleasanton, CA

• The role manages the entire Marketo team as Principle Lead, comprised of 8 team members, with responsibility of MAP system administrator and owner, focused on implementing industry best practices in integrated.
• Support the demand generation team, Events team, Client marketing team & field marketing team to build, execute & manage marketing automated campaigns end to end; including asset creations, A/B testing, designing.
• Support & advice on marketing programs, operations and campaign management across all theaters (NAMER, APAC, EMEA, LATAM)
• Define MOPs processes and standards, implement, manage, set up, execute and monitor marketing operations and corporate nurture/engagement activities.
• Implement, measure and optimize the performance and effectiveness of marketing programs.
• Ensure inbound leads and sources are recorded and tracked effectively for Corporate campaigns and theater-based campaigns.

Dublin, CA

• Leverage marketing automation platform, Marketo to create and implement email marketing communications supporting the USA medical technology business group across all product portfolios
• Within OPH (Ophthalmology), MCS (Microsurgery) and Dentistry verticals, work with Product Managers, Clinical Affairs Associates and MarCom Specialists to strategize, develop, create and execute email marketing programs.
• Maintain holistic view of all marketing automation programs to understand and accomplish goals including improve deliverability and engagement rates, maintain can-spam compliance and increase web form conversions
• Collaborate, consult and advise with the USA Marketing department, USA MarCom Manager and Senior Marketing Specialists, advertising agencies and designers to develop and implement USA marketing campaigns and to.
• Assist with online marketing strategy through concept development, strategizing, planning, implementation, and coordination of online initiatives such as social media, banner Ads, content syndication and third party.
• Establish and maintain hygiene of Marketo Lead Database as well as email distribution lists for all demand generation campaigns

Santa Clara, CA

• Project management – manage and organize multiple client site promotions
• Implement Search Engine Optimization (SEO) & Search Engine Marketing (SEM) strategies to improve traffic, conversion and overall performance of websites - increased site traffic performance by 50%
• Contact and communicate with clients on a regular basis to review website and campaign performances, and ROI, suggesting additional online marketing strategies to increase conversion
• Monitor online campaigns regularly and make recommendations on goals to improve key performance metrics and drive revenue - increased revenue by 35% due to marketing strategies
• Keep current on the latest trends in the search marketing and hotel marketing industry
• Using Google Analytics, Google Webmasters and Adobe Omniture SiteCatalyst to use real-time data from customer interactions on websites to perform reporting and analytics on websites’ performance to understand the whole.

• Create, deploy and manage digital marketing for demand generation campaigns (online advertising and email campaigns) - increased revenue by 20% due to marketing strategy
• Lead analysis and optimization of search engine optimization (SEO, SEM) and search engine marketing efforts to increase natural ranking in search engine results page (SERP), drive traffic to websites
• Lead SEM, display ads, and retargeting ad strategies across various platforms: Google, Bing, Yahoo, Facebook, Yelp, TripAdvisor, Twitter and Foursquare
• Execute and drive landing page optimization and A/B testing initiatives across paid channels
• Provide strategic solutions to clients and help identify and execute new opportunities for improving high-quality organic search engine traffic and help increase clients’ revenue and conversions
• Optimize marketing to sales lead and opportunity management, implementing lead scoring (using Marketo), segmentation, develop sustainable and scalable processes and tracking results

San Bruno, CA

• Project manager within the Supply Chain Management department, focused on prefabrication and automation operations, managing, tracking, overseeing and executing various critical milestones and deliverables in Supply.
• Responsible and accountable for the coordinated management of prefabricated wall panels project in alignment with company’s strategic business objectives
• Vendor/Supplier management oversight involving building relationships and partnerships to create better value proposition for the company, acted as a central point of communication liaison, established rapport, and.
• Oversaw PO management, invoices, and contract management - negotiated million dollar contracts
• Maintained regular status reports on a bi-weekly basis to deliver on vision and is kept to agreed-on scope
• Supervised contract development and award agreements between vendors and company, worth millions of dollars

San Ramon, CA

• Increased business Top Line revenue by average 20% Year/Year as a direct result of implementing well designed marketing initiatives and driving up storefront customer foot traffic
• Managed Baja Fresh Mexican Grill marketing efforts, oversee their QSR (Quick Service Restaurant) strategic marketing roadmap and execution for East Bay Area
• Built campaigns and lead-nurturing programs using Marketo, setup and execute tactical tasks associated with customized e-mail campaigns
• Created Point-of-Purchase (POP) posters and display marketing collaterals (banners, fliers, mailers) to influence customers’ dining out behavior through market research centered on eating habits in a B2C environment
• Variable advertising through email campaigns, banners/posters and direct mail, customer focused promotions, on-going public relations and competitive landscape activity analysis
• Analyzed customer research, current market conditions and trends and competitor information to formulate appropriate marketing efforts

Livermore, CA

• Executed innovative marketing campaigns and strategies including direct marketing (display, print, direct mail), digital/online marketing (Email, SEO, SEM, PPC, Website, Social Media platforms) for Demand Generation.
• Created and launched email marketing campaigns using Constant Contact tool for lead-nurturing programs
• Used Google Analytics to generate detailed statistics about gauging website traffic and traffic sources
• Measured conversion rate that ended up in a sale, all for the purposes of understanding, assessing, optimizing and improving the effectiveness of the website
• Used Google Analytics (GA) to track visitors from all referrers, including search engines and social networks, direct visits and referring sites as well as to see what keywords are bringing the most visitors to the.
• Utilized paid advertisements like Google Ad Words to display specific Ads on Google, PPC strategy to drive demand generation

Master Of Business Administration (Executive Mba), Marketing/Marketing Management

Activities and Societies: Phi Kappa Phi Honor Society Received Executive MBA with Magna Cum Laude Honors

Bachelor Of Science (B.S.), Neurobiology, Physiology And Behavior

International Marketing

Completed Ad-Hoc coursework in International Marketing as part of continuing education to learn and acquire new knowledge.