Develop and implement a thorough marketing plan that is in line with the aims and objectives of the business. Target audiences, positioning, messaging, and channels must all be defined.Oversee and coach a group of twelve marketing and creative specialists, offering opportunities for professional growth and advice. Encourage a high-achieving and cooperative team culture.Make sure the brand remains true and consistent throughout all marketing initiatives. Create rules and guidelines for your brand, and supervise their application across a range of platforms and touchpoints.To promote brand awareness, lead generation, and customer acquisition, plan, carry out, and optimize multi-channel marketing initiatives. Track campaign results and make necessary strategy adjustments to meet KPIs.In charge of digital marketing campaigns that include social media, internet advertising, email marketing, SEO/SEM, website management, and more. To consistently enhance your digital marketing efforts, stay up to date on industry developments and best practices.Create a content plan that satisfies the target market and advances marketing goals. Organize the production of captivating information for a variety of media, including infographics, videos, blog entries, and whitepapers.To determine prospects, difficulties, and market trends, conduct competition and market research. Make informed decisions and maximize marketing tactics by utilizing data and analytics.Maintain close collaboration with cross-functional teams in areas such as customer support, sales, and product development to make sure marketing campaigns are integrated and in line with overarching corporate goals.Create and oversee the marketing budget, making wise resource allocations to optimize return on investment. Keep an eye on spending and evaluate results in relation to financial objectives.Provide data-driven recommendations for improvement and use data-driven insights to evaluate progress

Develop and implement comprehensive marketing plans aligned with overall business goals.Conduct market research to identify trends, opportunities, and potential threats.Analyze competitors and market conditions to adjust marketing strategies as needed.Plan and execute marketing campaigns across various channels (digital, traditional, social media).Coordinate with creative teams to develop advertising materials, ensuring consistency with brand messaging.Monitor campaign performance and adjust strategies based on key performance indicators.Oversee digital marketing initiatives, including SEO, SEM, social media, email, and content marketing.Utilize analytics tools to measure and report on the effectiveness of digital campaigns.Stay updated on digital marketing trends and technologies.Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.Negotiate and manage relationships with vendors, agencies, and other marketing partners.Lead and mentor a marketing team, providing guidance and support.Foster collaboration between different departments to ensure a unified marketing approach.Maintain and enhance the organization's brand image.Develop and enforce brand guidelines to ensure consistency across all marketing materials.Analyze consumer behavior and adjust marketing strategies accordingly.Stay informed about industry trends, market shifts, and customer preferences.Effectively communicate marketing strategies and campaign results to senior management.Collaborate with sales teams to align marketing efforts with sales goals.

• Create and carry out thorough marketing strategies that complement the overarching goals of the business.• Carry out market research to determine consumer demands, competition dynamics, and trends.• Direct the development and implementation of marketing initiatives for a range of media, including events, internet, and traditional media.• Work together with creative teams to create messaging that is consistent and powerful.• Make sure that all marketing initiatives follow brand guidelines and are consistent with the brand.• Make efforts to enhance brand equity and awareness through focused campaigns.• Guide and assist a high-achieving marketing team while exercising leadership and motivation.• Encourage a cooperative atmosphere for cross-functional cooperation.• Create and oversee the marketing budget, making sure to use effective resources to get the most impact.• Track and document the marketing activity's return on investment (ROI).

A founding member of a media-tech company headquartered in Luxembourg, with operations in Mumbai, Dubai, and Singapore. Tasked with Brand Strategy DevelopmentContent CreationContent Planning and Calendar ManagementSocial Media ManagementBrand Identity DevelopmentCollaboration and CoordinationAnalytics and Performance TrackingMarket Research and Competitive AnalysisBrand Advocacy and Community Building:Budget ManagementManaged projects for Network18 | GE money | Vodafone | Tomorrow Street | Goeres Hotel | Castrol | Shubhkart | l & T reality Epic TV | ArmsPrime | Arcelor Mittal

Led a team overseeing Client Servicing, Brand Pitching, Brand Servicing, Brand Strategy and Planning, Accounting, and Revenue Management for a diverse portfolio of brands inLiving Foodz, Livingfoodz.com, Living.com, Religare Broking, GORB ( Food Aggregator App ), GORB CHEF, DittoTV, Nickelodeon, TeenNick, Nick Jr, Nick HD+( Premium Kids Channel)Capital First - financial service, ITC Fiama Di Wills, ITC Vivel Di Wills, Reliance Mutual FundsVoxPop - On-line Apparel brand, Reliance Brands Ltd. - Steve Madden, GAS and DCNahar's Amrit Shakti - Real EstateManaged and directed the team to effectively handle the diverse needs of these brands across various domains.

Specialization in Artist Branding, Brand Pitching, Brand Servicing, Brand Strategy, and Planning, along with expertise in Accounting and Revenue Management.Managed brands such as Veda (an IIT initiative), Quorum Hotels Mysore, and Sadekya. Also worked with Vriksh Hub Innovation (a Security Solution Company), Sundew Solutions, and Glitter Ads. Other brands include Dcraft Events, Saffron Media Worldwide, Bengal Chamber of Commerce, EBTC, Sunrise Hospitals (Mainline and Digital), Oscar Entertainments, and Lebanese Junction.

Responsible for brands like The MobileStore, Spencer’s, and Club Mahindra Holidays managed and handled campaign-wise billing, monthly offer promotions pan India, in-store branding pan India, Rebranding exercise, and understanding Customer behavior Managed and Executed store launch which included branding and handling POS tools for “The Iconic Store” which is a brand extension for The MobileStore as well as was a part of the rebranding plan for The MobileStore. Club Mahindra - managing billing, activation ideas, consumer & market research, and operations. responsible for the overall rebranding activity across all domestic and International propertyAt Law & Kenneth, I got well acquainted with the different types of advertising tools and managing a particular brand across mediums for the brand’s visibility andsuccess.