Growth Marketer with over 20 yrs experience in developing teams to deliver differentiated brand experiences, grow market share and build customer loyalty. Worked with some high growth eCommerce companies in both Marketing & Business roles & excelled in all my assignments. Experienced in Leading large teams & developing, coaching & mentoring strong leaders, I have a passion for creating a culture where people enjoy what they do and I never shy away from rolling up my sleeves and leading from the front.Expertise in eCommerce, Payments, B2b Tech Marketing, Integrated 360° Marketing, Performance Marketing (online & offline).Major highlights of My Career Journey (From most recent one to start of my career)* As Head of Marketing for Worldline India, I led all aspects of the company's marketing initiatives for the region including Brand Marketing, Awareness & Demand Generation, Product & Channel Marketing, Sales enablement, Communication, Content & Social Media Marketing, Events and Analytics. * As Senior Vice President Marketing with Edelweiss Financial Services (Wealth Management Div.) - I worked towards integrating marketing into Sales for better productivity & scale. I worked towards transforming the organization from being a Sales driven to a Marketing driven. I was instrumental in setting up & scaling 'digital acquisition channel' for the Wealth Management Business. Setting up and supporting business with Marketing cover to improve sales efficacy.* As co-Founder & CEO LadyBlush eCommerce (P) Ltd. launched India's first online marketplace dedicated to Women Fashion Merchandise. Scaled the business from zero to few thousand transactions a month in a hyper competitive environment, with positive unit economics. * As President Ecommerce with Ibibo Web Pvt Ltd (A Naspers Group Company) launched Tradus.in & TradusADS - hyper local classifieds website which later merged into OLX (Naspers bought over majority stake in OLX in 2011).* As Head of Marketing - Futurebazaar.com, I was instrumental in taking the company among the top ecommerce websites in the country. Futurebazaar was nominated as Best Shopping website in 2007.* As part of the core team at Baazee.com, I worked in Category Management and later in Marketing at eBay India (eBay bought over baazee in Jun 2004). I was instrumental in building Categories 'Consumer Electronics & Mobiles' which contributed more than 50% of revenues for the company. As Marketing Manager; I set up ‘Online Affiliate marketing’ program for eBay India Business.