With a strong background in eCommerce marketplace management, I specialize in building, scaling, and optimizing product categories to drive revenue and enhance customer experiences. My approach combines market analysis, trend forecasting, and cross-functional collaboration to strategically position products for maximum visibility and sales.What I Do: I leverage data insights and customer feedback to craft category strategies that align with evolving market demands, maximize sales potential, and ensure efficient inventory management. By partnering closely with marketing, supply chain, and analytics teams, I deliver targeted campaigns that consistently exceed performance KPIs.My Passion: I’m driven by the opportunity to shape product categories that resonate with customers and provide value at every stage of their journey. With a keen eye for emerging trends and a customer-first mindset, I enjoy transforming data into actionable insights that elevate both category performance and brand loyalty.My Expertise * Category Management* Market Analysis & Trend Forecasting* Data Analytics & Reporting* Pricing & Promotion Strategy* Vendor & Supplier Management* Customer Experience Optimization* Cross-Functional Collaboration* Inventory & Demand Planning* Digital Marketing & SEO* Project Management* Financial Acumen

Seasoned Category Buyer and Planner specializing in the toy industry with proven expertise in buying, assortment planning, and supplier management at Hamleys of London, Dubai. I oversee the full buying process for multiple toy categories across four UAE stores, managing an extensive catalogue of 50,000+ SKUs with annual sales of over AED 150 million YTD. Skilled in OTB management, pricing strategies, and promotional planning, I ensure optimal product availability, competitive pricing, and strategic stock flow.With a network of 35+ trusted vendors, I excel at contract negotiation, vendor relations, and inventory management, consistently improving turnover and profit margins. A results-driven planner, I’m passionate about aligning category strategies with market trends to maximize sales and enhance customer experience.

Dynamic Category Manager at Openkart.com in Dubai, skilled in driving sales and enhancing brand performance through strategic business planning and analysis. I develop comprehensive plans to maximize profitability by negotiating optimal lead times, costs, and quality with suppliers. Proficient in analyzing sales data to uncover insights, I translate findings into actionable strategies that boost sales opportunities across diverse product portfolios.I ensure an effective assortment mix and prioritize Own Brands while leveraging market intelligence to monitor competition and industry trends. My focus on strategic merchandising and targeted marketing has consistently achieved revenue targets and increased category sales. With a strong ability to conduct market research and identify new opportunities, I thrive on optimizing revenue generation and adapting to evolving market dynamics. Efficient in managing time and resources, I deliver results while meeting deadlines.

Experienced Category Buyer and Planner specializing in electronics for Al Manama Hypermarkets, managing end-to-end product development and buying across MDA, SDA, AV, and other categories with annual sales exceeding AED 135 million. Known for strategic supplier collaboration, I drive sales by crafting effective marketing strategies and in-store promotions that enhance product visibility and optimize inventory levels.Skilled in sales analysis, I identify trends to maximize sales and minimize markdowns, ensuring agile responses to market shifts. With a strong focus on vendor management, budget allocation, and innovative product displays, I consistently enhance category performance while aligning with company objectives.

Accomplished Retail Buyer with extensive experience in category management, supplier negotiation, and cross-border sourcing for Lifestyle at Landmark Group. I oversee budget planning and development for the Skin Mass category across 21 stores in KSA, managing a portfolio of 300+ international cosmetics and fragrance brands with YTD sales of over AED 45 million.Expert in building and maintaining supplier relationships, I secure improved commercial terms, negotiate optimal pricing, and ensure compliance with company policies and regulations. Skilled in global sourcing, I connect with international markets to drive competitive advantages while overseeing logistics and import processes to ensure seamless, cost-effective product flow. Passionate about brand partnerships, I leverage strategic relationships to maximize investments and enhance product offerings.