In this role, I lead the Customer focus sales teams for BPM, Data Analytics, Customised data visualization, Digital twin, and Digital product modeling services to customers across the globe. I’m responsible for strategy development and execution, Customer onboarding, Customer Management, Account-based Marketing, Customer Intelligence, People, and Performance Management. In this leadership role, I have direct responsibility of the business development team with dotted reporting of Python, Data Analyst, PowerBI data visualization, 3D Digital modeling, and Automation team spread across the organization.

Social Media Marketing Strategy & Execution• Develops and implements social media strategy and best practices across various platforms and social communities (e.g. Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, Google+, etc.) • Understands and maintains proper usage of the brand’s voice • Develops brand social media playbook(s) clearly articulating brand style, tone and voice • Ensures all posts successfully resonate with target audience(s) • Establishes brand communication and engagement goals • Owns the acquisition of fans and followers on different social channels and drives paid and organic programs to grow our base of engaged fans and followers. • Construct social media briefs and executing and analyze reporting to optimize ongoing performance. • Creates content and special campaigns such as contests and online events for the community in order to generate reach and engagement in marketing initiatives. • Listens, participates and reports on online conversations. Facilitates consumer relationships in social media ensuring timely responses to consumer posts and questions • Escalates issues and flags potential concerns to appropriate personnel based on established crisis management plan. • Identifies and nurtures key online influencers and creates programs to turn them into ambassadors. • Collaborates with the digital marketing team in order to optimize social media for search marketing (SEO) to leverage organic/paid promotional activities where appropriate. • Develops & executes social media advertising campaigns including targeting methodology and ad format guidance. • Responsible for ongoing performance analysis and optimization of paid media efforts to meet or exceed business objectives. • As appropriate, attends brand events for social media event activation. • Represents the company/brands during trade shows, cultural events, exhibitions, and other organized key initiatives where relevant to develop and curate social media content.

Social Media Marketing Strategy & Execution• Develops and implements social media strategy and best practices across various platforms and social communities (e.g. Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, Google+, etc.) • Understands and maintains proper usage of the brand’s voice • Develops brand social media playbook(s) clearly articulating brand style, tone and voice • Ensures all posts successfully resonate with target audience(s) • Establishes brand communication and engagement goals • Owns the acquisition of fans and followers on different social channels and drives paid and organic programs to grow our base of engaged fans and followers. • Generates monthly content calendars for all brand social media channels including imagery and digital asset requirements • Construct social media briefs and executing and analyze reporting to optimize ongoing performance. • Creates content and special campaigns such as contests and online events for the community in order to generate reach and engagement in marketing initiatives. • Publishes daily posts on social channels and frequently monitors daily conversations. • Listens, participates and reports on online conversations. Facilitates consumer relationships in social media ensuring timely responses to consumer posts and questions • Escalates issues and flags potential concerns to appropriate personnel based on established crisis management plan. • Identifies and nurtures key online influencers and creates programs to turn them into ambassadors. • Develops & executes social media advertising campaigns including targeting methodology and ad format guidance. • Responsible for ongoing performance analysis and optimization of paid media efforts to meet or exceed business objectives. • Represents the company/brands during trade shows, cultural events, exhibitions, and other organized key initiatives where relevant to develop and curate social media content.

Market Research Analyst & Business Development ( B2B)

• Online Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and Optimize Web site.• Strategic Consulting, including business plan & sales strategy development.• Advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions.• Generated new development deals for a SEO (Search Engine Optimization) & PPC development company that focuses on Increase web site Traffic and Revenue, including e market research and analysis for SEO.

Conducting primary and secondary research, data collection and analysis, specializing in consumer, durable, pharmacy, soft drink & beverage, mobile handset, and cigarette market research. Additionally, experienced in shop and doctor census, and establishing panels for research studies.