Tal Secure Systems Family

OnpgeOffpagePPCContent Development/OptimizationDigital MarketingSEM/SEO

On-page Optimization-• Devising and implementing SEO strategies for large ecommerce websites with more than 10,000 products.• Conducting regular optimization of on-page content on various product pages• Auditing title tags and meta data on a regular basis for search engine optimization compliance• Working with the development team to analyze site code and provide recommendations based on SEO best practices• Conducting on-page marketing activities to increase conversion rate such as identifying seasonal promotional opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and maintaining rebate, clearance and special offers pages and updating them regularly• Conducting on-going competitive market analysisOff-page Optimization-• Procuring quality inbound links from blogs, forums and other relevant, content-specific sites• Creating content (articles, press releases, etc.) to submit to various platforms/sites• Making appropriate comments on relevant, do-follow blog sites to procure backlinks• Generating and submitting product feeds to various shopping engines• Exploring new online resources for generating backlinks• Maintaining a company blog• Leveraging Web 2.0 sites/platforms to publish content with links back to our sites• Incorporating social media optimization to augment the traditional SEO activitiesPPC-• Conducting keyword research and selecting product-specific keywords for PPC campaigns• Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all