Leading music strategy, on-air specials, national show, new national show ideations/IPs for the station, audio & podcast story conceptualization, mentoring teams & team leads, building teams for different stations from scratch & national approving authority for on-air mentions & jock led content.

Creating topical content, video content every part of the day. Constantly ideating to make radio the new age medium through podcasts, topical information. Breakthrough in testimonial digital content to provide client solutions to digital target audience. Innovating every day.

Program coordinator for Non Fiction/reality shows on Colors Bangla

Handling programming content of Zee Bangla Cinema & PR of both Zee Bangla & Zee Bangla Cinema. Strategy & designing content for the channel, handling acquisition of movies and designing alternate content for awareness buildingStrategy designing for various programs to be on air, designing the PR way forward for same to open on air with maximum TVR

 Product positioning and identifying target group based on location, price, quality Branding of product according to target consumer base Creating media plan, including outdoor/print/SMS/Bulk Mailer & e-advertising for all projects Developing advertisements, logos, catch lines – managing creative agencies Driving brand through suitable communication channels – Newspaper, Television, Hoardings, Trade Fairs etc Ensuring Brand visibility and recall Handling website… Show more  Product positioning and identifying target group based on location, price, quality Branding of product according to target consumer base Creating media plan, including outdoor/print/SMS/Bulk Mailer & e-advertising for all projects Developing advertisements, logos, catch lines – managing creative agencies Driving brand through suitable communication channels – Newspaper, Television, Hoardings, Trade Fairs etc Ensuring Brand visibility and recall Handling website contents Making the website interactive by introducing ‘live chat’ facility with sales representative and making it 24/7 Brand presence on social networking sites to make people aware of the brand, faster, quicker & cheaper Press & Media coordination Budgeting and strategizing marketing initiatives according to product Developing strategies for sustaining sales during development phase Co-ordinating marketing team, sales team, financers to promote and sustain sales activities Creating product mix and portfolio of customers  Ensuring consistency of corporate image and brand across all communications Handling media planning and buying through all forms of media advertising  Continuous updation of company profile Managing content and communication development for Hospitality wing of Shrachi Designing e-mobile sites for each category of business for easier communication on smart phones Show less

 Conducted Fresher Training Programs, providing relevant assistance to New Hires, including Pre-Process and Bench Training Conducted / implemented Refresher Training Programs, for experienced candidates, Quality Compliance Analysts, Process Trainers, Quality Analysts and Process Coaches Prepared / streamlined relevant Training Modules on Sounds, Areas in Soft Skills Provided on-the-job training to analysts of UK and US processes alike, including floor-walk and live-monitoring