Aashish Rai

Aashish Rai Email and Phone Number

Co-Founder and CEO @ Pivot Marketing
Mumbai, MH, IN
Aashish Rai's Location
Mumbai, Maharashtra, India, India
Aashish Rai's Contact Details

Aashish Rai personal email

About Aashish Rai

I am Co-Founder & CEO of PIVOT, a Brand consultancy & Digital first Communication agency offering Brand Identity, Digital Marketing, Advertising & Content marketing solutions to equip Business owners to drive scalable growth.A Corporate dropout, after 20+ years of revenue leadership experience, I have helped build big-ticket brands like Vodafone, Idea, Chivas, Absolut, and Parle.I am also credited with conceptualizing & spearheading India’s largest Brand owned On-Ground and Digital Live Music property scaling 64 cities and an Integrated Marketing campaign engaging over a million consumers.Outside of work, I enjoy sharing my perspectives as a Speaker, Panellist, and Jury member at the prestigious Asian Marketing & Media Awards.

Aashish Rai's Current Company Details
Pivot Marketing

Pivot Marketing

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Co-Founder and CEO
Mumbai, MH, IN
Website:
pivotmkg.com
Employees:
19
Aashish Rai Work Experience Details
  • Pivot Marketing
    Co-Founder And Ceo
    Pivot Marketing
    Mumbai, Mh, In
  • Pivot Marketing
    Co-Founder & Ceo
    Pivot Marketing Mar 2019 - Present
    Mumbai, Maharashtra, India
    Pivot is a Marketing Strategy and Brand communication company for startups, scale-ups, and global businesses. We are a "Digital First" marketing strategy firm providing Brand Strategy, Digital Marketing, Content, and Creative Solutions to growth-driven companies.Our confidence To provide incisive Product & Marketing Strategies comes from our proven experience & expertise In working with global iconic brands. We understand growth pain points and branding challenges to give you solutions that are deep-rooted in the ground realities of the business.
  • Zag Xperiential Llp
    Co-Founder & Director
    Zag Xperiential Llp Mar 2019 - Present
    Mumbai Area, India
    ZAG is a “Digital First” Experiential Agency delivering world-class Hybrid events & activations. We deliver True to life Experiences through Virtual Meetups & Conferences. We are ROI focused delivering end to end granular analytics for the eventsOur Expertise: Digital IPs I Events & Consumer Activations I Celebrity Endorsements I Sports & Entertainment Sponsorships I Innovative Media Solutions
  • Pivot Human Capital
    Co-Founder & Ceo
    Pivot Human Capital Jun 2021 - Present
    Mumbai Area, India
    We help clients recruit leaders who are the best at what they do. Our approach transcends traditional methods – it doesn't begin with an ad or a standard search. Instead, we delve deep into understanding your business model. By aligning your business goals with candidates, we ensure a seamless match to drive success.
  • Aditya Birla Retail Limited
    Assistant Vice President
    Aditya Birla Retail Limited Sep 2018 - Mar 2019
    Mumbai, Maharashtra, India
    Head-Marketing for More Hypermarkets and Supermarkets
  • Idea Cellular Ltd
    General Manager
    Idea Cellular Ltd Mar 2009 - Sep 2018
    Mumbai Area, India
    • Part of the core national team that developed the Brand Identity and Positioning of Idea; Brand measures have grown by 53% and 2X market share in the last 8 years.• Conceptualised & implemented the national Experiential Marketing strategy around the 3 pillars of music, sports and entertainment to drive Brand Awareness & Engagement with diverse consumer segments.• Formed strategic alliances with Big Ticket televised Properties like IPL, Filmfare & Brand Equity Quiz to create buzz for the brand; Idea won the “Buzziest” Brand Award in 2013.• Achieved Brand Engagement with 1.2M consumers across 64 towns by conceiving and executing India’s largest Live music property ‘Idea Rocks India” which was also recognized with a "Gold” at the WOW Asia Awards. • Spearheaded the Integrated brand communication for brand properties right from development of the campaign, media planning, digital marketing & PR to measurement of ROI.• Pioneered an innovative, first of its kind, Online MIS Tool for analysis of category outdoor media spends across 4100 towns for giving strategic direction to 22 circles to improve brand measures & ROI.
  • Pernod Ricard India Ltd (Seagram'S)
    Head Of Marketing
    Pernod Ricard India Ltd (Seagram'S) Dec 2006 - Mar 2009
    Mumbai Area, India
    • Heading the Marketing Operations for all Brands in Western India• Set the trajectory for the Domestic & International brands businesses across channels. • Devise and execute the Brand Plans consistent with the share and volume objectives of the business • Develop marketing strategy, budgets, and manage the overall execution of the marketing plan.
  • Vodafone
    Product Manager
    Vodafone Nov 2001 - Dec 2006
    Mumbai Area, India
    • Core member of the team which handled the national launch of the Hutch brand in India.• Developing the national Shopper Marketing strategy and managing the deployment across consumer touch points • Manage end to end the brand association with large Events & Sponsorships • Develop & implement clutter breaking OOH Media Innovations
  • Data Access India Limited
    Regional Manager
    Data Access India Limited Jan 2001 - Nov 2001
    Mumbai Area, India
    • Lead the Channel and Retail businesses for Western India. • Set up Distribution and Business planning • Achieving Primary, Secondary & Tertiary sales targets
  • Parle Products Pvt. Ltd
    Group Product Manager
    Parle Products Pvt. Ltd Jan 1998 - Dec 2000
    Mumbai Area, India
    • Group head for a portfolio of brands – biscuits & confectionaries. • Formulating the Brand strategy in line with the business objectives• Advertising & Brand communication and Media Planning for all the brands. • Consumer research and new product development
  • Goodlass Nerolac Paints Ltd
    Asst. Sales Manager
    Goodlass Nerolac Paints Ltd Jul 1995 - Dec 1997
    Mumbai Area, India
    • Formative years in sales in the challenging Paint market. • Exposure to Sku-wise planning, logistics management, trade scheme management and direct marketing to various influencers .

Aashish Rai Skills

Brand Management Marketing Strategy Integrated Marketing Team Management Media Planning Management Market Research Marketing Management Competitive Analysis Market Planning Marketing Business Planning Sales Fmcg Event Management Marketing Communications Strategy Direct Marketing Advertising Product Management Business Strategy Digital Marketing Product Development Public Relations Team Leadership Social Media Marketing New Media Creative Direction Product Marketing Marketing Research Corporate Branding Budgets Project Planning Activations Planning Brand Communication Outdoor Advertising Innovation Brand Equity Budgeting Promotions Trade Marketing Merchandising Business Development Leadership Crm Brand Architecture Brand Positioning Strategies Telecommunications Team Building

Aashish Rai Education Details

Frequently Asked Questions about Aashish Rai

What company does Aashish Rai work for?

Aashish Rai works for Pivot Marketing

What is Aashish Rai's role at the current company?

Aashish Rai's current role is Co-Founder and CEO.

What is Aashish Rai's email address?

Aashish Rai's email address is as****@****hoo.com

What schools did Aashish Rai attend?

Aashish Rai attended Xlri Jamshedpur, Welingkar Institute Of Management.

What skills is Aashish Rai known for?

Aashish Rai has skills like Brand Management, Marketing Strategy, Integrated Marketing, Team Management, Media Planning, Management, Market Research, Marketing Management, Competitive Analysis, Market Planning, Marketing, Business Planning.

Who are Aashish Rai's colleagues?

Aashish Rai's colleagues are Disha Kadam, Krutik Panchal, Aakash Mishra, Robin Thomas, Harsh Vishwakarma, Joshua Rebello, Pivot Mk.

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