Aashish Rai personal email
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I am Co-Founder & CEO of PIVOT, a Brand consultancy & Digital first Communication agency offering Brand Identity, Digital Marketing, Advertising & Content marketing solutions to equip Business owners to drive scalable growth.A Corporate dropout, after 20+ years of revenue leadership experience, I have helped build big-ticket brands like Vodafone, Idea, Chivas, Absolut, and Parle.I am also credited with conceptualizing & spearheading India’s largest Brand owned On-Ground and Digital Live Music property scaling 64 cities and an Integrated Marketing campaign engaging over a million consumers.Outside of work, I enjoy sharing my perspectives as a Speaker, Panellist, and Jury member at the prestigious Asian Marketing & Media Awards.
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Co-Founder And CeoPivot MarketingMumbai, Mh, In -
Co-Founder & CeoPivot Marketing Mar 2019 - PresentMumbai, Maharashtra, IndiaPivot is a Marketing Strategy and Brand communication company for startups, scale-ups, and global businesses. We are a "Digital First" marketing strategy firm providing Brand Strategy, Digital Marketing, Content, and Creative Solutions to growth-driven companies.Our confidence To provide incisive Product & Marketing Strategies comes from our proven experience & expertise In working with global iconic brands. We understand growth pain points and branding challenges to give you solutions that are deep-rooted in the ground realities of the business. -
Co-Founder & DirectorZag Xperiential Llp Mar 2019 - PresentMumbai Area, IndiaZAG is a “Digital First” Experiential Agency delivering world-class Hybrid events & activations. We deliver True to life Experiences through Virtual Meetups & Conferences. We are ROI focused delivering end to end granular analytics for the eventsOur Expertise: Digital IPs I Events & Consumer Activations I Celebrity Endorsements I Sports & Entertainment Sponsorships I Innovative Media Solutions -
Co-Founder & CeoPivot Human Capital Jun 2021 - PresentMumbai Area, IndiaWe help clients recruit leaders who are the best at what they do. Our approach transcends traditional methods – it doesn't begin with an ad or a standard search. Instead, we delve deep into understanding your business model. By aligning your business goals with candidates, we ensure a seamless match to drive success. -
Assistant Vice PresidentAditya Birla Retail Limited Sep 2018 - Mar 2019Mumbai, Maharashtra, IndiaHead-Marketing for More Hypermarkets and Supermarkets -
General ManagerIdea Cellular Ltd Mar 2009 - Sep 2018Mumbai Area, India• Part of the core national team that developed the Brand Identity and Positioning of Idea; Brand measures have grown by 53% and 2X market share in the last 8 years.• Conceptualised & implemented the national Experiential Marketing strategy around the 3 pillars of music, sports and entertainment to drive Brand Awareness & Engagement with diverse consumer segments.• Formed strategic alliances with Big Ticket televised Properties like IPL, Filmfare & Brand Equity Quiz to create buzz for the brand; Idea won the “Buzziest” Brand Award in 2013.• Achieved Brand Engagement with 1.2M consumers across 64 towns by conceiving and executing India’s largest Live music property ‘Idea Rocks India” which was also recognized with a "Gold” at the WOW Asia Awards. • Spearheaded the Integrated brand communication for brand properties right from development of the campaign, media planning, digital marketing & PR to measurement of ROI.• Pioneered an innovative, first of its kind, Online MIS Tool for analysis of category outdoor media spends across 4100 towns for giving strategic direction to 22 circles to improve brand measures & ROI. -
Head Of MarketingPernod Ricard India Ltd (Seagram'S) Dec 2006 - Mar 2009Mumbai Area, India• Heading the Marketing Operations for all Brands in Western India• Set the trajectory for the Domestic & International brands businesses across channels. • Devise and execute the Brand Plans consistent with the share and volume objectives of the business • Develop marketing strategy, budgets, and manage the overall execution of the marketing plan. -
Product ManagerVodafone Nov 2001 - Dec 2006Mumbai Area, India• Core member of the team which handled the national launch of the Hutch brand in India.• Developing the national Shopper Marketing strategy and managing the deployment across consumer touch points • Manage end to end the brand association with large Events & Sponsorships • Develop & implement clutter breaking OOH Media Innovations -
Regional ManagerData Access India Limited Jan 2001 - Nov 2001Mumbai Area, India• Lead the Channel and Retail businesses for Western India. • Set up Distribution and Business planning • Achieving Primary, Secondary & Tertiary sales targets
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Group Product ManagerParle Products Pvt. Ltd Jan 1998 - Dec 2000Mumbai Area, India• Group head for a portfolio of brands – biscuits & confectionaries. • Formulating the Brand strategy in line with the business objectives• Advertising & Brand communication and Media Planning for all the brands. • Consumer research and new product development -
Asst. Sales ManagerGoodlass Nerolac Paints Ltd Jul 1995 - Dec 1997Mumbai Area, India• Formative years in sales in the challenging Paint market. • Exposure to Sku-wise planning, logistics management, trade scheme management and direct marketing to various influencers .
Aashish Rai Skills
Aashish Rai Education Details
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Business Administration And Management, General -
Welingkar Institute Of ManagementMarketing
Frequently Asked Questions about Aashish Rai
What company does Aashish Rai work for?
Aashish Rai works for Pivot Marketing
What is Aashish Rai's role at the current company?
Aashish Rai's current role is Co-Founder and CEO.
What is Aashish Rai's email address?
Aashish Rai's email address is as****@****hoo.com
What schools did Aashish Rai attend?
Aashish Rai attended Xlri Jamshedpur, Welingkar Institute Of Management.
What skills is Aashish Rai known for?
Aashish Rai has skills like Brand Management, Marketing Strategy, Integrated Marketing, Team Management, Media Planning, Management, Market Research, Marketing Management, Competitive Analysis, Market Planning, Marketing, Business Planning.
Who are Aashish Rai's colleagues?
Aashish Rai's colleagues are Disha Kadam, Krutik Panchal, Aakash Mishra, Robin Thomas, Harsh Vishwakarma, Joshua Rebello, Pivot Mk.
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