Bharti Rai

Bharti Rai Email and Phone Number

SVP over Insights, Analytics, Comm Ops, Omni Customer Engagement and Patient Experience Services @ Biogen
New Jersey, United States
Bharti Rai's Location
Short Hills, New Jersey, United States, United States
Bharti Rai's Contact Details
About Bharti Rai

An exceptional, results-driven career of 25 years in Healthcare, Life Sciences, Public Sector Big 4 Management Consulting marked by a rapid rise to the Executive and C-Level. Proven ability to create new organizations from the ground up or scale business operations, spearhead change, and conceptualize and execute innovative large-scale business transformations towards data-driven decision making, commercial excellence and customer-centricity. As GM and BU Leader, straddle at the intersection of Commercial Operations & Process Excellence (COO) + Omnichannel Marketing & Digital Customer Experience (CMO, SVP/EVP Customer Experience) + Digital, Data & Analytics (CDAO)Reputation for combining strategic big-picture thinking with an ability to pivot large cross-functional teams to be forward thinking, cutting-edge execution and an inspirational and empathetic leadership style.Recognized as an industry thought leader and sought after speaker; recipient of multiple industry awards including LifeSci Top Voice, #8 Most Influential Person in Data, Top 100 Data & Analytics innovators and Change Champion of the Year. Areas of Executive Leadership and Expertise:* Omnichannel Customer Engagement, Digital Mktg Operations* Data-Driven Digital Strategy & Transformation* Business Insights, Data & Analytics* Strategy and Process Consulting* General Management (GM, Business Unit Head), Sales and Marketing Operations & Effectiveness/ExecutionCareer Achievements:* Novartis Pharmaceutical Corporation - Scouted by one of the largest pharmaceutical corporations to set up an organization from the ground up and drive the “go big on data and digital” ambition in the US Business. Serve as US Executive Committee Member leading enterprise Insights, analytics, data, field and commercial operations, with a department of 200 employees (plus 150 offshore) and a $250M budget. Resulted in direct value (top line opportunities, internal projects worth, cost avoidance, cost savings) while hiring 65% new employees in 2 years. Enabled Mktg, Sales, Finance, Market Access, Patient Engagement, BD&L. Early Assets.* Bayer Healthcare - Tapped for multiple transformations throughout the organization over 10 years from strategy to business process improvement to commercial operations effectiveness to brand planning to digital innovation to launching a Commercial Data Office.* Deloitte Consulting - Orchestrated projects with budgets of up to $100M and teams of up to 80 professionals. Outperformed goals by leading a team that sold a $60M business and digital transformation project

Bharti Rai's Current Company Details
Biogen

Biogen

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SVP over Insights, Analytics, Comm Ops, Omni Customer Engagement and Patient Experience Services
New Jersey, United States
Website:
biogen.com
Employees:
7604
Bharti Rai Work Experience Details
  • Biogen
    Svp Over Insights, Analytics, Comm Ops, Omni Customer Engagement And Patient Experience Services
    Biogen
    New Jersey, United States
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  • Biogen
    Svp Over Business Insights, Operations, Customer Engagement And Patient Experience Services
    Biogen Jan 2024 - Present
    Cambridge, Ma, Us
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  • Cvs Health
    Svp And Gm, Health Insights Products And Solutions (Business Line Focused On Life Sciences, Payor)
    Cvs Health Jul 2022 - May 2024
    Woonsocket, Ri, Us
    General Manager (P&L) accountable for building a true information business by productizing and monetizing enterprise data and insights that can be made available to payors, pharma and other stakeholders in the Healthcare Ecosystem. Unique opportunity for creating a high-impact Business from the ground up to harness the wealth of information to derive insights for the betterment of the patient journey, addressing health inequities and ultimately improving care for people.Lead in startup mode from vision, conceptualization, strategy, business plan, go to market approach, product and solution offerings, operating model and enterprise wide partnerships.
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  • Gartner
    Gartner Research Board Member
    Gartner Sep 2021 - Jun 2022
    Stamford, Ct, Us
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  • Novartis
    Us Chief Commercial & Customer Operations, Insights, Analytics Officer | Us Executive Committee
    Novartis 2018 - Jun 2022
    Basel, Baselstadt, Ch
    Recruited into US Pharma Executive Committee role to build Commercial Execution function from ground up, to position US as industry leader in sales and marketing execution, using analytics to drive strategy and competitive advantage. Championed cultural change to embed data driven decision making into the company's DNA through key processes including resource allocation, sales, strategic positioning, channel optimalization, omnichannel marketing, and digital customer & consumer experience (CX). Mandate: Elevate Commercial Execution from back-office function to strategic value-driver underpinning independent, objective, decision-making, resource allocation decisions, achieving execution excellence and transforming digital customer & consumer engagement. Led team of ~400 (250 onsite) through the transformation.Results:● Won 27 internal awards & 6 Industry recognitions by building dynamic team and learning culture while attracting 65% key talent in 2 years in highly competitive market.● Drove top line by identifying key opportunities from over 1000 research & analytics projects across 10 brands through scaling a connected and automated predictive analytics and AI eco-system.● Realized significant cost savings in 2 years through centralized-federated operating model, vendor streamlining, and operational efficiencies. Self-funded part of data and digital transformation.● Delivered NRx lift and double the engagement while co-leading priority Digital Customer Engagement Omnichannel Initiative with behavioral science insights and AI decision engine. ● Increased ROI for Digital marketing investment by upscaling digital analytics capabilities..● Moved organization towards real time resource allocation/optimization● Drove Commercial Operations excellence for ~4,500 Field team managing CRM ecosystem, tools, call planning, incentives, sample management and training.● Led multiple data, martech and analytics modernization initiatives for speed to insight
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  • Bayer Pharmaceuticals Us
    Chief Commercial Data Officer And Digital Health Innovation
    Bayer Pharmaceuticals Us Jan 2017 - Dec 2018
    Leverkusen, North Rhine-Westphalia, De
    Created CDO function for Data Acquisition & Scouting, Data Strategy, Governance, Stewardship and Reporting. Vetting innovating new vendors in data, digital, IoT for business impact.Achieved cost savings by rationalizing redundant data purchases, improvement in data quality and issue resolution. Led data strategy leading to increase in market visibility and competitive landscape and successfully pushed for implementing next generation cloud based data lake and analytics platform improving time to market from data acquisition to insight generation, Digital Transformation Council (Agile Analytics and Customer Centricity)Enabling AI/Machine Learning within Data platforms to enable patient finding and next best action in specific business units . Enabling 360 degree view of customer interactions.
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  • Bayer Pharmaceuticals Us
    Director Commercial Operations - Data And Crm
    Bayer Pharmaceuticals Us Jun 2013 - Dec 2018
    Leverkusen, North Rhine-Westphalia, De
    Head of the US Commercial Operations Data & CRM group 80+ staff and contractors supporting all Business Units. Oversee data operations with Specialty Pharmacies, Patient Hubs and Distributors. Responsible for internal field and data related operations for Incentive Compensation (IC), Reporting and Analytics/Insights. Led field related processes
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  • Bayer Pharmaceuticals Us
    Director Strategic Initiatives(Process Impr., Commercial Effectiveness, Cx, Customer Ops)
    Bayer Pharmaceuticals Us Dec 2011 - May 2013
    Leverkusen, North Rhine-Westphalia, De
    Leading Commercial transformation related to CRM/customer experience. Transforming customer processes related to Marketing/Brands, Sales, Call Center and Managed Markets with the aim of a 360 degree view of the customer and internal visibility of all interactions across customer touch-points. Transformation consists of customer experience strategy and customer interaction blueprint, business process redesign, people/ organizational aspects as well as technology implementation (Veeva/Sales Force.com). Scope includes processes including Sales Force Automation, Multi-channel/alternate channels, Key Account Management, Pull-through etc
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  • Bayer Pharmaceuticals Us
    Global Head Of Key Account Management (Cio) For Diabetes Care
    Bayer Pharmaceuticals Us May 2009 - Nov 2011
    Leverkusen, North Rhine-Westphalia, De
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  • Bayer Pharmaceuticals Us
    Head, Business Process Innovation
    Bayer Pharmaceuticals Us May 2006 - May 2009
    Leverkusen, North Rhine-Westphalia, De
    Founding member of new Strategy and Business Consulting Group within Bayer O&I. Led teams that reengineered high performance business processes at increasing top line growth, improving customer service, or reducing operating expenses.• Generated $2.2M in incremental sales by transforming the Animal Health US Customer Service Operations from a cost to a profit center by eliminating inefficiencies and utilizing excess capacity of reps to launch tele-sales group • Directed the development of a customer segmentation strategy and roadmap for the US Pharma Division, which encompassed analyzing the buying process and developing segmentation options and an implementation plan• Managed Strategic and Operational planning for new Digital Health organization, evaluating specific opportunities to fund in various markets, including patient reminders, tracking devices, and digital monitoring• Led cross-functional team in Order to Cash area and Customer Service Call Center that identified business and technology improvement opportunities and savings of $3.3M over 5 years• Developed strategy for a product launch in Primary Care in the hospital segment in the China market
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  • Deloitte Consulting
    Senior Manager
    Deloitte Consulting 1998 - 2006
    Worldwide, Oo
    Responsible for P&L, profitability, and business development for Book of Business within Public Sector Practice, exceeding targets 2 years in a row, .• Led the product ideation, planning, development and market launch of two new Customer Offerings with Deloitte’s Internal Strategy Group - Enterprise Portal and Revenue Enhancement, with combined of sales $120M • Managed all aspects of launch: accompanying thought ware/sales collateral, launch events, developing a training plan, testing new service offering with pilot clients, and monitoring progress in the marketplace- Managed P&L and delivered complex projects ranging from strategic planning to large scale business transformations with budgets of up to $100 million and teams of 60-80 with full responsibility for hiring and staff development.• Set example as a leader with ability to motivate and effectively utilize staff under high-stress, high risk deadline oriented environments and across multiple functions and offshore/outsourced environments• Successfully turned around troubled teams/projects by implementing structured work processes and motivational techniques to build a sense of ownership and establish accountability after the departure of 2 previous managers -Led business development and client service teams to secure favorable terms, cultivate strategic partnerships, and fuse disparate interests for win-win outcomes.• Served on leadership team for 3 Deloitte Client Accounts – penetrating a new account, securing a master contract with the 2nd and growing 3rd by 50% in 1 year – consulting to Fortune 500 C level suite and State government leaders- Large-Scale Business Transformations, Process Improvement/Reengineering and Change Management. Maximized operational efficiencies and realized cost savings for large motor vehicle government agency and health care organization resulting in savings of $10M over 12 months.
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  • United Nations
    Intern
    United Nations Jun 1997 - Sep 1997
    New York, Ny, Us
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Bharti Rai Skills

Strategy Program Management Management Consulting Cross Functional Team Leadership Business Transformation Strategic Planning Crm Business Development Business Process Improvement Organizational Design Change Management Process Improvement Governance Public Sector Innovation Digital Innovation Strategic Analysis Digital Health Business Growth Strategy Development International Development General Management Project Portfolio Management Project Delivery Planning Organizational Change Change Leadership Transformation Process Transformation Customer Experience Customer Engagement Customer Focus Client Relationship Building Customer Analytics Analytical Abilities Strategic Consulting Re Engineering Non Profits Strategic Thinking Executive Management Multi Channel Marketing Leadership Pharmaceutical Industry Business Strategy Business Intelligence Project Management Pharmaceutical Care Business Analysis Management Consulting

Bharti Rai Education Details

  • Carnegie Mellon University
    Carnegie Mellon University
    Public Policy And Management
  • University Of Mumbai, St. Xavier'S College
    University Of Mumbai, St. Xavier'S College
    Economics

Frequently Asked Questions about Bharti Rai

What company does Bharti Rai work for?

Bharti Rai works for Biogen

What is Bharti Rai's role at the current company?

Bharti Rai's current role is SVP over Insights, Analytics, Comm Ops, Omni Customer Engagement and Patient Experience Services.

What is Bharti Rai's email address?

Bharti Rai's email address is bh****@****yer.com

What is Bharti Rai's direct phone number?

Bharti Rai's direct phone number is +186240*****

What schools did Bharti Rai attend?

Bharti Rai attended Carnegie Mellon University, University Of Mumbai, St. Xavier's College.

What are some of Bharti Rai's interests?

Bharti Rai has interest in Children, Education, Health.

What skills is Bharti Rai known for?

Bharti Rai has skills like Strategy, Program Management, Management Consulting, Cross Functional Team Leadership, Business Transformation, Strategic Planning, Crm, Business Development, Business Process Improvement, Organizational Design, Change Management, Process Improvement.

Who are Bharti Rai's colleagues?

Bharti Rai's colleagues are Jessica Perry, Rui (Ray) Zhang, Donald Poole, Võ Thị Phi Nhung, Guido Decap, Elizabeth Macgrogan, Philippe Däster.

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