From her working experience, Raida saw a gap in the market for tailored strategy advisory which led her to start Amkan Advisory, a boutique venture consultancy firm that assists angel investors in increasing their exposure to the venture asset class through tailored investment strategies and offering an outsourced VC resource.Given that first-time fund managers often possess the most aligned incentives with their investors, Raida understood the significant value they bring to the venture capital landscape. However, she also understood the reluctance of family offices to commit capital to relatively unproven managers. She decided to offer her clients a diversified product to access a curated portfolio of carefully selected funds via a fund of funds, Amkan Ventures, prompting her to become the first female-led solo GP based in the Gulf region.