Raiden Obokata Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Created, led, and executed annual Go-To-Market plans and Multichannel marketing strategies (TV, Digital, Events, OOH, In-Store), increasing OLED TV market share by 5% Managed stakeholder alignment on key new product launches and marketing, including internal groups (Business Development, Project Management, Analytics, Legal, HQ) large external stakeholders.

Toronto, Canada Area

Established and launched B2B Digital Go-To-Market strategy for Information Display and Commercial TV (and launched LG Canada’s first-ever B2B digital lead generation campaign), creating brand value propositions and solutions, improving avg CPL by 850% Implemented key metrics and reporting dashboards to monitor results, analyze findings, and optimize.

Toronto, Canada Area

Toronto, Ontario, Canada

Planned and launched national campaigns (Sun Life Financial, Koodo Mobile) with budgets of $10K to $3MM per campaignEstablished key metrics and reporting structure for social and digital ad campaigns, optimizing toward impressions, CTR, VTR, CPV, and Conversion rateIncreased Sun Life’s Lumino Health digital user acquisition by 350% through campaign.

Toronto, Canada Area

Developed traditional and digital media strategies for a diverse range of brands (Red Bull, VQA Wines, H&R Block, McMaster)Worked with Analytics and Research team to uncover new lower funnel tactics, improving H&R Block’s industry SOV by 3% Oversaw creative, broadcast and digital teams to ensure campaigns aligned with client expectations

Created 250+ pieces of original marketing content viewed by audiences of more than 6 million peopleDeveloped cross-promotional content and wrote promotional copy for Bell Media programmingCreated Social Media content for “tsn_official” Instagram platform (385,000+ followers)Collaborated with various departments to ensure completion of major projects within.

Toronto, Canada Area

Promoted within first 9 months to supervisor of 20-agent sales teamReceived award for “2015 Sales Agent of the Year” within first 8 months at companyGenerated sales of $1.05 million in first year, exceeding goal by 25%

Nagoya, Aichi, Japan

English Instructor at a top private Japanese English school, awarded for 95% student satisfaction rate, and 90% student retention rateCreated lesson plans and curriculum for adult, kids, and Business English classesMentored new teachers, assisting with lesson plans, shadowing, and coaching support

Nagoya, Aichi, Japan

Assisted in planning and execution of Brand Ambassador strategy and seasonal eventsPublished monthly blog articles and newslettersCreated quarterly Marketing and Promotional materials

B.A. Communication Studies

Postgraduate, Sport And Event Marketing

Postgraduate, Small Business Entrepreneurship