- Optimized aggregators spend by streamlining discounts, ad spend, and reducing commission. - Planned and managed budgets for both online and offline marketing.- Executed targeted Meta ad campaigns to promote the brand's new menu and offerings.- Managed comprehensive social media marketing for increased brand visibility.- Increased revenue month-on-month by 30%.

- Analyzed business performance across 15+ outlets with finance and operations teams for better cost effective performance.- Identified and flagged non-profitable properties, suggested key changes to the management. - Launched Mings & Mee, executing its complete marketing strategy, social media, influencer outreach, and launch event. - Rebranded Eatmor after 20+ years with a fresh brand vibe and an exciting new menu. Executing its complete marketing strategy, social… Show more - Analyzed business performance across 15+ outlets with finance and operations teams for better cost effective performance.- Identified and flagged non-profitable properties, suggested key changes to the management. - Launched Mings & Mee, executing its complete marketing strategy, social media, influencer outreach, and launch event. - Rebranded Eatmor after 20+ years with a fresh brand vibe and an exciting new menu. Executing its complete marketing strategy, social media, influencer outreach, and new menu launch.- Collaborated with different external stakeholders on Social Media & PR activities for brands like Qaffeine, Uppu, Sahibs Barbecue and Cake Nation Show less

- Hired and trained the sales and operations teams.- Established sales and operations SOPs. - Identified key target zones and Area Sales Managers (ASMs).- Curated a lead list of 3,000+ restaurants in Hyderabad, onboarding 500 in the first month.- Managed the internal marketing team to create brand collaterals for sales pitches and branded restaurant collaterals.

- Provided visionary leadership, setting the company's strategic direction aligned with market trends.- Oversaw all aspects of business operations, including finance, media & marketing, and HR.- Led a dynamic team, fostering collaboration, professional development, and innovation.- Drove revenue growth through targeted marketing campaigns and strategic partnerships.

- Managing a 20+ Sales & Operations team overlooking city operations across a market base of ~1500 merchants spanning both B2C and B2B segments. - Ownership of city P&L with a healthy GMV and upfront revenue.- Liaising with teams across Finance, Tech, Support, Marketing & Management to ensure smooth city operations and internal operation excellence. - Collaborating with SteppingOut for organising events and with BCCL to include print ads as a part of DineOut ad inventory.

- Launched Torqus in Hyderabad & Kolkata, increased the market penetration from ~100 to ~500 restaurants & ~50 to ~250 respectively.- Recruited and trained a team of 20 sales representatives across both cities.

- Acquired ~250+ merchants on Dineout Pay- 200% + GMV incremental in FY18-19

Hyderabad, Kochi & Coimbatore- Launched and set-up Zomato’s Online Ordering Business in all 3 cities and scaled the monthly GMV to ~INR 1.25Cr per month by 2017.- Acquired 1800+ delivery merchants across all 3 cities in a span of ~18 months.- Controlled key hygiene metrics like Rejections, Called Orders, Customer Complaints, Refunds and Cancellations.- Hired and trained a team of 20 from Sales Representatives, Sales Leads and Account Managers.

Launched the Zomato for Business application for Hyderabad & Kolkata and signed up a total of 700 restaurant partners with a paid annual subscription which generated ~INR 21 Lakhs

- Onboarded and managed a total of 60 merchants in a span of 5 months which generated a total revenue of ~INR 15 Lakh.- Increased the ads inventory occupancy from 30% to 90% for Zomato ads in West Hyderabad.