Content Marketing & SEO Devised and executed a multi-channel content marketing strategy, incorporating SEO best practices, which led to a 200% increase in organic traffic and tripled the number of ranking keywords. Optimized SEO which increased website visibility on search engines. Page rank improved from 36 to 6.Social Media and Community Engagement Launched and grew the brand’s social media presence on emerging platforms, employing engaging and interactive campaigns, amassing a following over 100K within a year.Growth Experimentation and A/B Testing Conducted A/B testing on landing pages, WA_RTN and email marketing campaigns, improving conversion rates by 20% and enhancing user engagement by 15%. Decreased page load time (FCP & LCP) by more than 100% and improved the page ranking on Google search engine by collaborating with a 2-member team of the web development. Improved the UI of the web pages which further enhance the page conversion by 100% by collaborating with the UI/UX design team. Implemented comprehensive analytics tracking using clever tap and Google Analytics, providing critical insights for business growth decisions. Devised a customer acquisition strategy that resulted in 300% growth within a year via Web. Partnered with product and Engineering to launch new features that increased user engagement on App by more than 50% in the last 1 year. Collaborated with the data team to build dashboards and analyze user behavior,leading to insights that informed marketing strategies. Launched and scaled paid campaign on Facebook resulting in 100% increase in lead generation. Analyzed user behavior data to identify key drop-off points in the onboarding journeys, leading to experiments that increased the goal met to 18%. Launched and scaled Google my Business for Doctors which helped in generating 30K new sign-ups every month.

Category Management:-Responsibilities:- Manage the P&L of the assigned categories- Designed multiple data driven strategic campaigns and levers to increase the top line of the category by 130%- Responsible for cross team coordination and driving various strategies across categories- Responsible for negotiating Educators base pay and improving the gross margin of the category by 15%- Identified the gaps and implemented various initiatives to increase the AOV (Average order value) by 16%

Designed primary and secondary research for the following clients - Airtel, Dabur, Real, Vatika & Zee News. Also drafted competitive, market, product extension & advertisements analysis for the above mentioned clients.

Market research and opportunity sizing Campaign management Digital Marketing for multiple brandsDevelop marketing strategies and manage their execution

Managed Central Dispatch System of the company: Reduced customer complaints by up to 3% Managed a team of 25 delivery boys.Escalation management Published report to track issues and suggest resolutions