Chief Marketing Officer
Current• Led the launch of Dr. Food’s Southern California network of medical weight loss services.• Launched Dr. Freeze, the world's 1st dedicated CoolSculpting center. Within 1 year Dr. Freeze became the top-rated CoolSculpting provider in North Orange County (with 70+ competitors). It has remain the top CoolSculpting center for 10 consecutive quarters. • Help develop Cool Campaigns, a comprehensive array of marketing services that is offered by Cool Marketing • Developed highly effective online marketing campaign and regional outreach initiatives which resulted dramatic expansion and revenue growth. Revenue doubled every month during the first six months of the campaign’s deployment and continues to increase ahead of optimistic projections.• Fostered strategic marketing relationships with and developed co-branding campaigns which enhance brand penetration for all parties.• Supervised the efforts of multiple agencies to make sure all cross-functional objectives and marketing platforms were seamless integrated into a comprehensive campaign. • Responsibilities include creating, implementing, and refining medical weight loss programs and non-invasive fat reduction procedures; recruiting patients to be social media influencers via our Fiziq Hero™ program, and supervising the development of an extensive library of health and nutrition content.