Rai Masuda Email & Phone Number

• Develop, execute, and optimize paid and organic social media campaigns • Continuously test new targeting and creative strategies to exceed KPIs and solve challenges like iOS 14.5• Analyze all campaign data and develop recommendations to improve performance• Guide clients through the correct set up for pixel, insight tag, and website analytics tracking• Main POC for six clients

• Generated over 4,000 conversions at $2.33 CPA via Facebook ads (historical average $3.75)• Converted senior and executive-level leads at $80.68 CPA via LinkedIn ads (target CPA $90)• Decreased CPA costs from $8.54 to $5.10 following the iOS 14.5 release• Achieved 30% landing page conversion rate going from LinkedIn ads > landing page• Developed Twitter ads that achieved a 7.02% engagement rate (historical average 1.25%)

Delray Beach, Florida

• Developed the strategy that took a product that sold 60,000 units in two years and scaled it to over 250,000 units sold in three months (over 1,500 orders per day)• Improved conversion rate by 15% - 55% or profitability by $2.75 - $5 on six products through multivariate testing• Increased average order value by $2 - $4 by testing bundle positioning• Responsible for building the entire marketing funnel (e.g., Landing page, Facebook ads, presells, Google Search ads) and creating Marketing Conversion Briefs for affiliate marketing partners • Create offer strategies that secure new clients • Optimized launch process to improve deliverability

West Palm Beach, Florida

• Generated over 300 new fosters after launching the first foster recruitment Facebook ad campaign • TNVR (trap, neuter, vaccinate, and return) volunteer who has TNVR’d over 150 cats.• Foster Committee member• Community Cats Committee member

West Palm Beach, Florida Area

• Led digital strategy for client’s spring fundraising campaign that raised $182,580 • Generated 890% ROI on Facebook ads for Alaska Airlines Bay to Breakers • Raised 52% of donations for client’s year-end fundraising campaign using Facebook ads• Directed strategy and execution for two clients that placed Top 10 in total dollars raised and total donors for Great Give 2018 • Grew inbound leads to business won by over 175% from 2015 – 2017• Marketing lead for MCON and The Millennial Impact Project • Implements all digital tracking assets (i.e., Facebook Business Manager, Google Tag Manager, Facebook pixels, Goals, Ecommerce, UTMs)

West Palm Beach, Florida Area

• Led strategy and execution for all marketing initiatives• Utilized Google AdWords to increase website traffic and donations by 125% from 2013 – 2015• Increased total website visits by over 50 percent from 2013 to 2014• Managed all social media and email communication

Baton Rouge, Louisiana Area

• Led all marketing, communication and design initiatives• Managed organization website• Mapped GIS floor plan data for Louisiana schools • Coordinated communication between retailers, suppliers, and businesses during the 2011 Mississippi River flood • Identified $10,000 Google grant to help fund SDMI’s Louisiana Business Emergency Operations Center (LA BEOC)• Prepared interactive presentations on supply-chain management and evacuation• Provided technical and operational support to the LA BEOC during activation

Greater New York City Area

• Published features include MLS, FIFA World Cup, NBA, NCAA, MLB and NFL.• Established marketing strategies for achieving optimal online viewership.

St. Augustine, Fl

• Served as director, producer, switcher, floor director, and audio board operator• Responsible for writing scripts and creating shooting and post-production schedules

Boca Raton, Florida

• Verified planning and zoning requirements for acquisition of new cellular communication towers. • Prepared FAA compliance reports. • Familiar with inspections and laws required in engineering, building, and re-zoning.

Masters Degree, Mass Communication

Bachelors Degree, Broadcast Communication

Activities and Societies: SIFE, Society of Professional Journalists, SAM.

High School Diploma, Theatre

Activities and Societies: Varsity Soccer Letterman (Co-Captain 2003), Junior Class Council, Senior Class Council.