Rain Bakshi Email & Phone Number

Gurugram, Hr, In

India

Currently overseeing post-purchase marketing for a product-based company for the EU region, focusing on driving customer retention and optimizing marketing performance. Responsibilities include:- Managing post-purchase app integrations, payment gateways, and marketing communication to enhance customer experience.- Spearheading new channel integrations and expansion efforts, including leading offline store expansion research.- Driving conversion rate optimization based on… Show more Currently overseeing post-purchase marketing for a product-based company for the EU region, focusing on driving customer retention and optimizing marketing performance. Responsibilities include:- Managing post-purchase app integrations, payment gateways, and marketing communication to enhance customer experience.- Spearheading new channel integrations and expansion efforts, including leading offline store expansion research.- Driving conversion rate optimization based on key marketing insights and performance data.- Established WhatsApp as the primary communication and sales channel in five high-EPS countries, increasing customer engagement.- Overseeing reviews, testimonials, and the rewards/referral system to foster customer loyalty.- Collaborating with the shipping and warehouse teams to implement efficient shipment tracking and post-purchase communication flows.- Streamlined and optimized post-purchase email communication flows using Klaviyo, significantly improving engagement and information delivery rates.- Contributing to strategies aimed at reducing remarketing costs and improving overall marketing ROI. Show less

London, England, United Kingdom

Delivering stewardship ensuring seamless event experience, enhancing audience engagement, providing customer service, resolving inquiries, and coordinating logistics for optimal operations and community building, won 2 performance awards

London, England, United Kingdom

Marketing intern at an Imperial alumni-led stealth startup working in the domain of sustainability, fashion, home décor, technology.

London, England, United Kingdom

Pune, Maharashtra, India

- Devised market entry strategy; managed 3 outlets with 5 brands; breakeven in 9 months by boosting user ratings to 4/5 through weekly discount and in-app promotion campaigns -Executed digital marketing campaigns on food aggregator platforms by analyzing performance metrics on menu offerings resulting in a 30% growth in orders volume. -Upscaled dine-in operations by enhancing customer reviews leading to 20% surge in sales volume and elevated Revenue per Available Seat Hour (RevPASH)… Show more - Devised market entry strategy; managed 3 outlets with 5 brands; breakeven in 9 months by boosting user ratings to 4/5 through weekly discount and in-app promotion campaigns -Executed digital marketing campaigns on food aggregator platforms by analyzing performance metrics on menu offerings resulting in a 30% growth in orders volume. -Upscaled dine-in operations by enhancing customer reviews leading to 20% surge in sales volume and elevated Revenue per Available Seat Hour (RevPASH) percentage Show less

Gurugram, Haryana, India

-Played a pivotal role in customer relationship management (CRM) administration by ensuring data quality across campaigns, accounts, contacts, and leads within Salesforce.com to serve cross-functional teams spanning 6 APAC regions-Independently spearheaded an automation effort aimed at strategizing and budgeting for upcoming quarterly marketing campaigns, achieving a significant 50% reduction in process time within 2 months, benefiting over 100 team members.-Collaborated… Show more -Played a pivotal role in customer relationship management (CRM) administration by ensuring data quality across campaigns, accounts, contacts, and leads within Salesforce.com to serve cross-functional teams spanning 6 APAC regions-Independently spearheaded an automation effort aimed at strategizing and budgeting for upcoming quarterly marketing campaigns, achieving a significant 50% reduction in process time within 2 months, benefiting over 100 team members.-Collaborated cross-functionally with global MTO, campaign design, and content teams to streamline operations through utilization of team management tools, concurrently mentoring 7 SFDC team members to elevate data hygiene practices Show less

Gurgaon, India

-Facilitated CMI by preparing data driven insights for brand health, concept development, product portfolio optimization, product optimization, pricing, campaign effectiveness, competitive analysis, market share analysis projects with majority converting into repeat long term clientele in a span of 3 months-Mentored 2 new-joiners by extending training on forecasting models for data trend predictions using SPSS regression analysis and R-code interpretations for various marketing forecasts… Show more -Facilitated CMI by preparing data driven insights for brand health, concept development, product portfolio optimization, product optimization, pricing, campaign effectiveness, competitive analysis, market share analysis projects with majority converting into repeat long term clientele in a span of 3 months-Mentored 2 new-joiners by extending training on forecasting models for data trend predictions using SPSS regression analysis and R-code interpretations for various marketing forecasts, future market sizing & segmentation, along with analysing KPIs through annual reports & varied data repositories to carry out data quality checks within 1 month of joining Show less

Gurgaon, Haryana, India

-Worked with external stakeholders (distributers, agencies, manufacturers, retailers, SKU managers, C-level executives, clients) to prepare research reports through primary & secondary research; published 40 reports across 15 industries-Trained a team of 10 analysts in 1 year across diverse industries namely, Aviation, FMCG, F&B, Retail, Fitness, Construction, Agriculture, Fitness, Coffee Chain, Pharmaceutical, Hospitality with 7 promoted as managers in next 2 years -Assisted in… Show more -Worked with external stakeholders (distributers, agencies, manufacturers, retailers, SKU managers, C-level executives, clients) to prepare research reports through primary & secondary research; published 40 reports across 15 industries-Trained a team of 10 analysts in 1 year across diverse industries namely, Aviation, FMCG, F&B, Retail, Fitness, Construction, Agriculture, Fitness, Coffee Chain, Pharmaceutical, Hospitality with 7 promoted as managers in next 2 years -Assisted in end-to-end project governance by working with the CEO & director; handling 2 personal and 3 team projects, client proposals, and conducting managerial trainings simultaneously to bag triple promotion in 2 years-Major Publish Reports: “Kuwait Fitness Service Market Outlook to 2022 - by Revenue Stream, by Region, by Gender, by Membership Subscription, by Organized and Unorganized sector ““India Business Aviation Market Outlook to 2030 - by Revenue Stream, by Fleet Type and by Fleet Distribution” “South Africa Agricultural Equipment Market Outlook to 2025-By Product Type, By Domestic Sales and Import; By Region”“India Industrial Lubricants Market Outlook to 2023” Show less

Gurgaon, India

Gurgaon, India

Head of Research Group in college: Worked on a project titled "Gender Bias in Upcoming Start-ups in India” as a Literary review using SPSS.

Defence Colony

South Delhi, Delhi, India

Enactus Maitreyi: Sustainability Head (2014-15) & Project Lead (2015-16)

New Delhi Area, India

Msc, Strategic Marketing

Semester 1 Subjects (September-December 2022): 1. Marketing Analytics | Taught by Prof. Stijn Maesen 2. Market Research | Taught by Prof..

Bachelor'S Degree, Economics, Distinction

Activities and Societies: • Internship with The Indian Economist involving the submission of research articles on current hot topics. •.