Bring market and practice transformation through innovative influencer practice for Goat Agency’s markets in Asia Pacific

Deliver year-on-year double-digit growth for GroupM's content and influencer marketing business to be one of GroupM Philippines' most profitable verticals in the past three years. Delighting an unparalleled roster of clients and verticals ranging from FMCG, beauty, lifestyle, pharmaceuticals, automobile, petroleum, finance, among others, and holding a streak of key blue-chip business wins to deliver value, strategy and operational excellence on content marketing.Building Philippine market's advanced capabilities on influencer buying, planning and strategy, along with direct influencer management and social commerce.Managing an 50-strong army of skilled content and influencer specialists with a vision of delivering tangible marketing objectives to clients through the power of influencer marketing.

Philippine lead for INCA, GroupM's content and influencer marketing solution.Drive commercial growth of INCA across GroupM Philippines brands and agencies, and ensuring client-centric success through efficient account management, strategic planning and project management, while ensuring proper compliance across all processes. Lead overall digital content buying and strategic commercial discussions with all major publishers, influencer agencies and content creators in the Philippines. Rolled out and trained business unit leads of INCA in Singapore, Thailand, Malaysia, Hongkong and Colombia.

Spearhead GroupM Philippines’ investment in original intellectual property (IP) through development of innovative and brand-friendly original productionsIdentifying formats, original content and finished shows from producers and content creators while collaborating with broadcast and digital platforms to optimise the best content distribution channelsContribute to GroupM Trading profit margins by encouraging GroupM brands through content investment while optimising production and distribution costsIdeating the best and cost-efficient creative integration practices for GroupM brands into shows, formats and original productions

Producer for the regional English creative services team where I am tasked to write, edit and produce clutter-busting promos and on-air campaigns for AXN Asia (all feeds including Philippines, East Asia, India and Pakistan) and Sony Channel (all feeds including Philippines and East Asia)In close collaboration with the Singapore IT and operations team, I helped establish the logistics and backend support for the production setup of the Manila office, to fully service the local and regional offices for production solutions. Supported the local advertising sales team by producing integrated branding communications for local clients, partners and advertisers through on-brand, targeted and cost-effective creative solutions that are competitive with the output of a local advertising agency. Clients serviced include the following: Unilever, Globe Telecom, Smart, KFC, McDonalds, Nestle, Unilab, Kia and Cherry Mobile. Served as local producer in support for the localisation of key AXN original productions such as EBuzz, Apprentice Asia and Asia's Got Talent

Instructor for Broadcast Communication majors, mostly teaching advertising and television production subjects

Writes, edits, conceptualizes promos and on-air campaigns for the local feeds of Star World, Star Movies, National Geographic Channel, Fox and Fox Filipino.Created the first-ever localised on-air campaign for National Geographic Channel for the Philippine marker under the Live Curious tagline, and served as the lead producer for the launch of Fox Filipino, the first-ever Tagalog-based channel of Fox International Channels in the regionFrom 2009-2011, I serviced the advertising sales team by writing and producing creative integrations for local clients in the Philippine market. Clients serviced include the following: Clients serviced include the following: Unilever, Procter and Gamble, Globe Telecom, Smart, KFC, Nestle, Condura, Johnson and Johnsons, and Cherifer. Production lead for Fox International Channels'​ local productions, as well as creative support for programming, marketing, distribution and advertising sales departments. Supervising producer for two key local productions: Behind the Bylines, Star World's first fashion-reality segment for Philippines and Condura Skyway Marathon, a 1-hour NatGeo documentary for the annual run for various environmental advocacies.

Producing in an acting senior role for Solar Entertainment's primetime/weekend block on terrestrial channel, RPN-9. Worked on various television content, ranging from sports programming (such as NBA and Golf Masters) and general entertainment (Heroes, Philippines'​ Next Top Model, America's Got Talent, etc.)Creative director and executive producer for Basketball TV (BTV). Managed the overall on-air promotions and local production of the channel, while leading a group of six producers and collaborating closely with the network development manager. Prepared and produced full on-air campaigns for key basketball properties of the channel, such as the 2008 Beijing Olympics, 2008/09 NBA Regular Season and Playoffs and the 2008/09 PBA Philippine Cup. Executive producer for the first-ever basketball reality show for Philippine television, Clear Men Future League, spanning 12 full episodes, while closely working with sponsor Unilever.

On-air promotions producer for Creative Programs Inc. (CPI/CCPMG), the pay TV arm of ABS-CBN. Produced, wrote and edited promos, trailers and marketing promotions of classic and contemporary Tagalog/Filipino films