Perform testing and analysis of on-site search results for online businesses looking to improve the search performance of their websites. Includes working with site's current taxonomy, as well as taxonomy improvement and revamping.Clients have included the New York Times, Office Depot, eBay, and Apple.Tasks include gathering of queries, and creation of tests, query classification, query pattern analysis, and relevance-based testing.Execution of tests, including competitive site comparisons, A/B algorithmic comparisons, and mobile testing. QA of completed tests, and analysis of search engine performance based on test results.Analysis of overall onsite search experiences, resulting in recommendations for presentation and search-based improvements.

Work centered on Yahoo!'s ad platforms for both mobile and desktop users.Testing and analysis of ad relevance related to real user queries and presentation within Yahoo!'s onsite search engine results pages. Classified product data and user queries, making sure they were matched with appropriate categories within the existing Yahoo! taxonomy.Analysis of side-by-side user tests, comparing and rating different search engine experiences.

Wrote weekly movie reviews, as well as a bi-weekly column about San Francisco life from a native's perspective. Also contributed live theater and performance reviews.

Contributing writer for the San Francisco Appeal, an online newspaper. Pieces included entertainment reviews, with a focus on movies and television, festival coverage, and theater reviews.

Lead a team of editors in weekly updates and curation of entire site, with a focus on TV, celebrity related news features, blog posts, and reviews. Wrote TV reviews and features.Provided customer support via email and online support forums.Maintained a detailed seasonal editorial calendar, updated with TV show premieres, finales, special events, and awards shows.

Search Editor2010-2011Researched and refined featured front page Trending Topics and news article search queries.Created and edited celebrity photo galleries and associated copy featured on front page.Optimized search queries for buzzing and breaking news related searches. Search Quality Analyst2006-2010Performed search relevance testing and analysis. Researched and assessed results for hundreds of search queries every month. Developed search quality testing and training guidelines.Led and assisted in training of local and remote teams for search quality testing and testing QA.

Contributing writer for the SFGate Culture Blog, with a focus on television. Pieces included TV show recaps, a weekly humor column about locally-set shows, and a weekly guide to TV shows, movies, and specials.

Content Producer2004-2005Lead team in charge of revamp of front-end Web properties. Coordinated graphic redesign, copy revisions, and customer retainment initiatives.Responsible for content creation on vertical search sites under the FindArticles brand. Researched relevant keywords, topics, articles, and publications for specific demographic audiences.Senior Editor1998-2004 Created, mapped, and constructed directory categories and subcategories.Curated over 10,000 movie, TV, and celebrity-related categories in the directory.Reviewed and then approved or declined directory submissions from site volunteers.Managed online community, answering questions and mediating conflicts between site members.