Responsible for delivering consumer operation solutions for the Guangzhou branch. Services include but not limited to: -CRM strategy and business performance-Related organization and process design-Omi-channel CRM planning and execution (Acquisition, engagement, conversion and loyalty)-New business and innovationThe primary industries served include food and beverage,and sports apparel.

Responsible for business development and delivery of digital consulting services in the South China region. The service offerings include:-Digital transformation-Consumer operations strategy consulting and planning-Organization and process optimization

Responsible for planning and executing consumer-side digital transformation initiatives for K11 Headquarters, overseeing nationwide project implementation. This includes developing strategies for membership growth,recruitment, and lifecycle management. Managed the integration and coordination of IT products, BI data, and CRM departments across various projects to ensure successful project execution and continuous operation.

Responsible for Scan and Go mini program promotion planning and execution in 400+ stores and recruit over 20 million users, pilot marketing resource exchange coop in the program.Take lead wechat payment campaign budget management,planning and execution, implement over 10 campaigns with average spending and sales uplift 50% and 16%.

1. Trade Marketing Digitization Service (Mead Johnson):Launched and managed the first integrated CRM platform for offline nutrition consultants on WeChat Enterprise, driving over 2 million member sign-ups within a year.Developed and operated an offline medical class management platform, streamlining online registration, engagement, and sales tracking.2. Member Recruitment,Engagement and Content Marketing (Mead Johnson)Led omni-channel recruitment and member service initiatives, managing tailored communications for 5 million+ followers, achieving the top WeChat readership in the IMF industry in 2016.Strengthened brand engagement through live stream programs, achieving over 2 million views annually and deepening loyalty under the “science and expert” club image.