Business Analysis: Examine store performance metrics including sales, traffic, and conversion rates, etc. and provide actionable insight/analysis to optimize site selection strategies for new store openings. Perform comprehensive evaluations and analysis of the sportswear market capacity within clusters, cities, and trade zones, aiming to quantify market potential and harmonize fleet structure planning. Initiate consumer research initiatives to cultivate deeper insights into consumer behavior, facilitating strategic store concept planning. Analyze competitor fleet structure and conduct regular competitor reviews to identify market trends and opportunities for competitor attack strategies. Develop a sophisticated venue scoring system and analysis to effectively gauge venue quality and optimize store investments.Process Management and Optimization: Implement timely and detailed project status tracking to identify opportunities and mitigate risks for AOP delivery. Collaborate closely with cross-functional teams to explore opportunities for shortening the store opening process. Align with cross function teams for the seasonal fleet plan timeline and monitor the whole process to ensure the result delivery for seasonal future buy.  Lead weekly Cross-Functional Leadership Council (CLC) meetings for prompt and transparent project progress updates and instant action alignment.Project Management: Constantly refine the STARS system to streamline door opening processes, with the objective of minimize lead time and maximize business outcomes. Establish the KIWI platform and MAGIC app by integrating comprehensive marketplace intelligence data and forecast modules, while incorporating online mapping functionalities to bolster its role as a fleet mapping tool for marketplace team. Visualize store performance with the Fleet Pulse Dashboard to facilitate seamless daily and monthly store performance reviews across all dimensions.

Marketplace Strategic Planning Partner closely with cross-functional teams to develop 3-year/annual fleet plans (CSR/AOP), ensuring alignment with our marketplace vision and strategic investment allocation. Develop and refine fleet plan/mapping guardrails to steer marketplace fleet mapping and shape the fleet structure to realize marketplace vision.Marketplace Analysis/Insights to Drive Effective Fleet Plan Lead prompt business analysis, driving cross-functional actions to continuously enhance our marketplace structure, amplify Nike's presence to consumers and maximize Nike’s business. Examples include the Key Door Diagnosis, Competitor Analysis, Transformation Plan Efficiency Deep Dive, etc. Collaborate with cross-functional teams to conceptualize fleet plans tailored for specific market segments thru comprehensive marketplace analysis, such as the Jordan Elevation Plan and Kids Elevation Plan.Process Management Efficiently manage and optimize seasonal/ad-hoc fleet application and review processes to streamline workflow. Align with cross function teams for the seasonal fleet plan timeline and monitor the whole process to ensure the result delivery for seasonal future buy.

 Long Range and Annual Planning: Collaborated on top account plans to formulate 3-year strategic topline plans and annual budget plan, encompassing retail sales, inventory, margin, and turn, while forecasting Gross to Net shipments in accordance with marketplace capacity. Provided actionable recommendations to Account Directors to capitalize on growth opportunities and mitigate risks, leveraging deep sales knowledge and understanding of marketplace dynamics.Seasonal Planning and Management: Pre-season: 1) Led wholesale seasonal and monthly sales forecasts, driving the creation of seasonal OTB (Open-to-Buy) future plans to ensure healthy business growth and inventory management. 2) Developed detailed stock-to-sales plans by division, gender, category, and classification/platform based on seasonal OTB to support precise future buying.3) Aligned OTB plans with Account, Finance, and Category teams to ensure comprehensive and accurate planning across all dimensions. In-season: 1) Conducted close monitoring of sales results, driving prompt business analysis to identify potential opportunities and risks, providing proactive recommendations for mitigation.2) Implemented effective in-season management actions such as sales target adjustments, sales program initiatives, or return resource allocations to ensure healthy inventory levels across all dimensions. Post-season: 1) Led post-season business reviews, analyzing performance and facilitating strategic adjustments for future planning initiatives.2) Executed seasonal review meetings with Retailer, Category, and Account teams, ensuring thorough analysis and alignment on performance outcomes and future strategies.

 Managed yearly IOP (Business Plan), including setting annual sales targets and quarterly breakdowns by channel and region, as well as establishing yearly and quarterly KPIs for salesmen and distributors. Tracked and analyzed sales performance on a monthly basis, including revenue, margin, and retail store sell-out performance by region and channel, along with quarterly distributor and salesman performance tracking and rebate calculations. Conducted rolling forecasting with weekly and monthly sales forecast updates, and monitored on-hand orders to inform forecast assumptions. Additionally, provided ad hoc analysis reports as per global requests, offering business insights with relevant dimensions such as top customers and product lines.

 Provided crucial business insights for marketing decisions, including consolidating customer orders, analyzing competitor product offers, and generating regular analyses on pricing, margin, and other product marketing metrics to enhance range structure. Conducted in-depth analysis of sell-through and market trends to evaluate product performance, and tracked key initiative results to assess the effectiveness of Marketing Campaigns. Played a pivotal role in business planning and forecasting, setting yearly targets and quarterly business forecasts, and communicated these from a product team perspective. Additionally, managed range information and addressed daily operational issues such as FOB, logistics status, and postings to ensure smooth marketing operations.

 Be responsible for detail affairs of Brand Building: including website set up and maintenance, website promotion (AdWords Adv.), external material making (including brochures, leaflet, PPT etc.), annual gift plan etc., Organize and execute effective marketing activities (including exhibition, seminar etc.,) for driving sales growth Responsible for the annual media plan and media relation maintenance, also the publication of internal magazines and newsletters. Market research for new business (including market information collection, data analysis, PPT report) and competitor watch

 Support on internal and external event such as dealer’s meeting, road show and other promotion. Assist in marketing material development. Marketing research for digital products Sales support: Monthly SI, ST and inventory report, Promotion result tracking, Keep good relationship with important partners.