Raina Guo Email & Phone Number

新加坡&墨西哥

Provide growth planning for Bybit, a top 3 crypto exchange, resulting in significant user and trading volume growth in Latin America:- Design online events for local holidays, based on insights gained from a deep understanding of local markets like Mexico and user preferences for crypto. Introduced local projects to promote user growth, bringing in 1000+ new users to the LatAm market;- Develop local communities by creating content and promotion strategies for different social media channels, driving user acquisition with a bi-monthly increase of 4000+ new community members;Support multiple offline events in Mexico, establishing relationships with KOLs and improving their cooperation with the platform.Provide crypto business planning for a new Fintech project in Brazil, assisting in the overall business plan and local market investigation.

中国 上海

Lead a team of UGC Content Strategy Operations, helping to achieve their full potential and maintain high quality of work, support the development of UGC content and creators;Develop the project of content supply growth. Explored several supply channels and designed content acquisition process depending on uploaders' needs, to improve the efficiency of content acquisition. Continuously optimized the pricing strategy and supply workflow to improve supply quality. The average daily supply increased from 50 to 20,000;Collaborate with cross-functional teams to localize domestic creators' content. Design workflow of content selection-localization- distribution, and improve content performance by providing ongoing insight into content categories and channel analysis.In charge of content ecologic strategies. Set up the content evaluation system and supported the whole ops team to enhance their ability of content understanding and management. Optimize user feed experience and distribution efficiency by launching flow control policies, the UGC VV ratio increased by 6 times and meanwhile the risk VV ratio decreased from 40% to 20%.

中国 北京市

Develop and implement the long-term strategy for the fresh food category of a new e-commerce business, using extensive market research to gain insights into end-user purchasing behavior;Prioritize subcategories, establish supply partnerships, and implement pricing strategies and flash deals campaigns that drove significant GMV growth from 5% to 13.5%;Achieve impressive order growth for a cross-city business in DiDi Hitch by optimizing pricing strategies and incentives, resulting in a 10% weekly average orders increase and a 186% increase in orders through a sharing prize campaign.

北京市, 中国

北京市, 中国

中国 北京

中国 北京

硕士, 教育政策与社会

日语