Raina W. Email & Phone Number

London Area, United Kingdom

· Sales Growth Strategy: Advised brands on TikTok Shop to optimize product selection, pricing, and marketing tactics, achieving a 30% monthly increase in GMV (Gross Merchandise Value).· Paid Ads Management: Managed paid ADs for TikTok Shop brands, optimizing product selection and ad spend to achieve a 45% reduction in CPA and a 50% increase in ROAS.· Affiliate Marketing & Influencer Partnerships: Collaborated with TikTok creators to drive affiliate sales, increasing overall sales by 60%.

· CRM Strategy: Led a team to implement CRM strategies tailored for different markets, utilizing A/B testing across Email, SMS, and App Push notifications. Achieved a 33%-55% increase in order conversion rates by optimizing customer journeys and enhancing segmentation.· Campaign Management: Planned and executed digital marketing campaigns, including the Black Friday Sales, which generated an additional £3.5 million in monthly revenue. Adapted strategies to meet the unique preferences and behaviors of consumers.

· National Strategic Initiatives: Key contributor to the China National Consumption Recovery Plan, coordinating with Government and Bank to stimulate economic recovery across 300+ cities during the pandemic. Focused on aligning local and national strategies to drive consumer and market recovery.· User Engagement Growth: Leveraged user data to enhance product features and user experience. Developed strategies that led to a 30% increase in Daily Active Users (DAU) for Alipay App.· Project Management: Collaborated with the government and national bank, managed cross-functional projects, ensuring alignment with performance, cost, and time objectives.

· International User Acquisition & Retention: Focused on optimizing user onboarding, engagement, and retention across diverse regions. Spearheaded user lifecycle strategies for overseas markets, resulting in a 200% increase in active users and orders. · Cross-Border Marketing Campaigns: Executed cross-marketing initiatives for the overseas travel segment, driving a 150% increase in online traffic and boosting user engagement in international markets, particularly in Europe and the US.

Shanghai

· CRM & Retention: Developed and implemented CRM strategies focused on customer segmentation, increasing new customer purchase conversions by 88% and achieving a 75% repurchase rate. Enhanced customer success by tailoring strategies to different demographic segments.· Social Media Growth: Managed social media operations, growing the fan base by 30,000 within six months and fostering a stronger brand connection with customers.

· Global Campaign Management: Planned and executed digital marketing campaigns targeting international markets, particularly for the overseas car rental department. Achieved a 40% increase in order conversion by adapting strategies to suit regional preferences and market trends.· International Pricing Optimization: Conducted pricing strategy analysis and optimization for global markets, enhancing gross profit margins and increasing revenue through tailored pricing models in key regions such as North America, Europe and Australia.