Raina Crysta Abadilla Email & Phone Number

Valenzuela, NCR, PH

Manila, National Capital Region, Philippines

• Owned the product vision of each project and ensured all cross-functioning teams are fully aligned through the use of effective planning, communication, meetings, and tools.
• Managed, prioritized, and tracked the progress of 3-6 concurrent projects using JIRA, Microsoft Office, and Shotgrid. Directing each project to be on track in both timeline and product vision.
• Increased operations efficiency by improving the agile/scrum practices, processes, and tool usage of the team through close collaboration with the team leaders of each discipline.
• Constructed and carried out data-driven business strategies of all projects. Ensuring they meet quality standards, high-priority consumer needs, and market performance KPIs upon release.
• Released 7 products, with 3 exceeding average market performance metrics
• Developed a comprehensive roadmap to successfully deliver 11 projects within a one-year period.

Manila, National Capital Region, Philippines

• Play’n GO is a global, award-winning online slot supplier with studios in Europe and Asia. They take pride in bringing high-quality in the slots industry and have developed some of the world’s most-played online casino.
• Worked with the Producer to lead and manage a team of 60 members across product and game production teams.
• Enforced agile practices, fostered collaborative environments, and conducted user reviews. Resulting in 23 on-time product releases meeting company’s product quality standards.
• Mentored 6 scrum masters in good scrum practices, sprint planning and team management.
• Managed 3-6 concurrent projects using JIRA, Microsoft Office, and ShotGrid.
• Planned out realistic roadmaps for 7-9 projects annually, considering team capacity and allowing for adequate mental health support.

Philippines

• Collaborated closely with outsourced AI and mobile app developers to create a proof of concept for a news aggregator app.
• Worked directly with internal developers to streamline the onboarding of content partners, integrating API and RSS feed crawlers to import their content into the app.
• Enhanced the app’s features by analyzing user interviews and app performance data.
• Conducted extensive competitive research to drive improvements and innovation for the mobile app.
• Presented proposals to potential content partners to explore content collaboration opportunities.
• Developed content strategies to guide the design and functionality of app features, aligning with market trends and content needs.

Philippines

• Summit Publishing Co., is a digital lifestyle network in the Philippines, with 15 media brands attracting around 20 million monthly unique visitors and approximately 33 million social media followers.
• Led the creation of various digital projects, from simple content sites to complex e-commerce platforms.
• Responsible for strategic product decisions, market analysis, product visions, detailing product features/requirements, and timelines.
• Provided up-to-date consumer insights and competitive analysis to ensure each product’s success and usability.
• Monitored product data to meet user needs and identify potential opportunities to further optimize the user experience.
• Fostered a collaborative environment to make sure the team could fully realize each product’s potential.

NCR - National Capital Region, Philippines

• Coordinated with technical teams to direct focus on user-centered game design and development by initiating usability testings, conducting surveys, and thoroughly evaluating each game element.
• Analyzed consumer insights and industry data to guide the development of each product to assure it's profitability and usability.
• Optimized the features priority process and engineered a comprehensive system that can effectively reduce up to 28% of product cost through evaluating each game element on its value to players.
• Improved collaboration and communication between design, development, and business teams.

NCR - National Capital Region, Philippines

• Kalaro Games is the sister company of Synergy88 Digital: A game development, animation, and publishing company that provide multi-platform game development, augmented and virtual reality, motion capture, and mobile.
• Enabled the top management and cross-functional units by equipping them with market forecasts, industry relevant data, and market trends.
• Led and trained a team on data gathering and analysis using market data extracted from tools and programs provided by Nielsen Holdings.
• Performed comprehensive analysis on hundred-thousands of market data to support and inform business strategy teams.
• Improved client communication by creating a centralized dashboard with all project updates based on the client’s usual inquiries.
• Managed a yearly budget of PHP 1M for digital ads which resulted in a 337% growth in brand reach.

Pasig, City

• Squeaky Wheel is an independent game development studio based in the Philippines that strive to bring public awareness to the situations of developing countries through their thematically unique and awe-inspiring.
• Increased online following by 65.6% every month solely through organic campaigns.
• Improved customer support and communication by training a team of 4 on the principles of digital community management.
• Facilitated the company’s vision statement meeting to ensure that all member’s values, goals and objectives are aligned with one another.

NCR - National Capital Region, Philippines

• Uber is a transportation network company headquartered in San Francisco, California who have continuously worked to introduce and improve the transportation options worldwide.
• Developed digital communication strategies which generatedabout 4,000 registered driver participants for the Uber Honda Giveaway;
• Created and designed 18 digital landing pages for the Philippine drivers website, 3 of whichgenerates 51.54% of the website’s overall monthly traffic;
• Performed day-to-day e-mail marketing campaigns aimed to drive growth and engagement among the drivers of Uber.

Bonifacio Global City, Philippines

• Vibe Cafe is one of the first food establishments to bring organic and healthy food to the Filipino market. They believe in providing a holistic array of food that can fit any type of lifestyle-- ranging from.
• Designed a year-long marketing plan through analyzing qualitative and quantitiative data to raise annual sales qouta to 1,00,000 and redeem investment costs of Vibe Café amountingPHP 565,871;
• Nominated by the Marketing and Advertising Department of DLSU for best thesis and outstanding marketing plan.
• Spearheaded a press launch with 24 media partner and online blogger attendees.

Makati, Philippines

• Quickfire Games is a small independent game development studio based in Manila, Philippines. Ambitious and passionate, the company strives to create great games filled with character and humor. Current projects are.
• Constructed the brand tone and voice of all company projects;
• Designed a tracking system for marketing efforts of the company;
• Spearheaded the launch of Jumping Jean – a game published by the company;
• Designed digital ads and strategies in preparation of the launch of Wild Season – a game produced by the company.