-Founding member -Manage in & out of business- Maintaining P&L- Client management - manage the clients like Dailyhunt, trell, watcho etc. increasing business m-o-m- Affiliate management - making them deliver campaigns , optimising, managing finances- Operations - all backend panel work and solving tech related issue- Product - worked with tech team closely over various projects like kashweb

Out here I am handling both Online & Offline Marketing. Talking specifically my profile includes: Affiliate Marketing - Maintain the relationship with present vendor and add on new vendors, Optimizing the CPL/CPV cost, Generate new creative/content for email marketing, Increasing the number of leads. Adwords – Setting up the adwords for the company, Start the campaign and optimize the same, Increasing the quality keywords, Lowering the operational cost. Analytics – Generate weekly report as desired, Provide the meaningful insight for the same. Offline Marketing - Designing the concept and idea of Brand to build its recall & recognition through BTL activities. Handling end to end process from vendor selection, concept designing , brain storming and making plan get executed. Strategic Partnership – Looking for new partners/brands for symbiotic alliance. Digital strategy – Constantly provide the new idea & strategy to improve efficiency and provide new idea/tool to improve our online presence.

Freelancing Digital marketing

Key responsibilities: Communicate with contractors/architects/builders for generating leads, negotiating, closing deal and executing it successfully. Develop business and maintain customer relationship with emerging and existing clientage. Regular follow-up for long term relationship with customer. Coordinating with clients and providing better services and facilities for customer delight. Plan & execute BTL activities (like sampling, meetings, schemes) to develop the brand image and awareness. Target oriented – To achieve monthly, quarterly and yearly targets. Backhand sales co-coordinator – Ensuring approvals and material dispatches on time.  Team handling, managing and problem solving.

Key responsibilities: To understand and analyze the different aspects of brand like image, perception, equity and positioning and the marketing strategies of the J K Cement Ltd and the competitors at their different sales depot and comment on these aspects of market. To check on the prepared budgets of Plant, Sales, Advertising and HO to check the validity of the hike in the budget and provide our inputs in it if required. To report the key discrepancy points highlighted in audit reports prepared by External Internal Auditors at different sales depots to the higher authorities and respective regional heads.

Scope of project:To conduct research and analyze the Paxar’s customer services and product quality provided to their customers before acquisition of the company by Avery Dennison and throw light on weak links, gap areas .Provide them with feasible solutions. For this a proper primary research was conducted to analyze the behavior of Paxar customers closely.