New role managing marketing as a team of 1 at a 200+ employee B2C business. Marketing efforts digital focused. Coordinated strategy and efforts between multiple ad agencies, publishers, designers etc, and company management/ownership.-New-customer acquisition/nurturing-Customer retention programs-Analyzed performance of vehicle listing services using phone call data and leads data, revealing underperforming providers and saving thousands of dollars per month-PPC and SEM campaign tracking-Email communications with 50,000+ customers using DealerSocket CRM and MailChimp-Planned, designed & created email blasts which led to leads worth tens of thousands of dollars-Multichannel campaigns-Rewards program expansion and rebranding, making use of existing benefits offered to customers to minimize added expense-Increased customer awareness of auto body repair services-Developed service coupon tracking which enabled comparing the success of offers and channels-Personally developed company Intranet web site and customer-facing Body Shop website-Developed programs which successfully increased number of customers leaving positive reviews-Improved brand image and created consistent brand standards-In-store marketing needs including photography, surveys, literature, signage