Raina Pederson Email & Phone Number

Pequot Lakes, Mn, Us

Breezy Point, Mn

▪ On track for a 121% increase in personal sales growth from 2023 to 2024 ($714k to $1,578k).▪ Booked over 100 groups in 2024 YTD, including conferences, meetings, weddings, corporate retreats, golf groups, Breezy Belle cruises, and family reunions.▪ Work with groups from initial lead to post-event, including responding to sales leads/calls, creating proposals, quotes, and bids, conducting resort tours, booking/contracting, event coordination (BEO), and group auditing and… Show more ▪ On track for a 121% increase in personal sales growth from 2023 to 2024 ($714k to $1,578k).▪ Booked over 100 groups in 2024 YTD, including conferences, meetings, weddings, corporate retreats, golf groups, Breezy Belle cruises, and family reunions.▪ Work with groups from initial lead to post-event, including responding to sales leads/calls, creating proposals, quotes, and bids, conducting resort tours, booking/contracting, event coordination (BEO), and group auditing and billing.▪ Consult with the food and beverage team, golf department, and convention services teams on best practices to deliver the best guest/event experience.▪ Exercise attention-to-detail on banquet event orders, contracts, and auditing/billing.▪ Successfully negotiated, sold, and executed Triplefest snowmobile race event all in 1 month. The 2-day event grossed $53k in sales for resort on otherwise unsold weekend in off-season. Show less

Bemidji, Minnesota, United States

• Office Manager for highest producing real estate brokerage in association with sales capturing approximately one-third of the market.• Managed all real estate listings through an online database.• Performed all bookkeeping and accounting on four different accounts: -Managed over $2.4 million annually in deposits and disbursements. -Accurately prepared all compensation statements and commission payments. -Managed invoicing and expenditures.• Designed, sourced… Show more • Office Manager for highest producing real estate brokerage in association with sales capturing approximately one-third of the market.• Managed all real estate listings through an online database.• Performed all bookkeeping and accounting on four different accounts: -Managed over $2.4 million annually in deposits and disbursements. -Accurately prepared all compensation statements and commission payments. -Managed invoicing and expenditures.• Designed, sourced, proofed, and negotiated pricing for promo products.• Designed flyers, signs, and digital graphics.• Accelerated growth of company’s Facebook page: -Created all posts and managed all ads. -Wrote captions for Facebook and Instagram posts and stories. -Increased size of page following by 98% in just over 2 years. -Achieved over 1,000,000 free organic impressions in Q1 & Q2 2022. -Reached 89x more people than page following over 2 years. (Page size is 2,858 followers, sales territory has a population of approximately 25,000 people) Show less

Kearney, Ne

Collaborated cross-functionally to develop and execute marketing campaigns and projects:• Partnered with various teams on projects and campaigns, including the design, email, social, video, merchandising, and strategy and planning team, as well as senior leadership.• Created content, wrote copy, and edited/proofed copy for print and online channels, including webpages, emails, social media, credit card marketing, SEO, display and retargeting ads, mailers, product packaging, training… Show more Collaborated cross-functionally to develop and execute marketing campaigns and projects:• Partnered with various teams on projects and campaigns, including the design, email, social, video, merchandising, and strategy and planning team, as well as senior leadership.• Created content, wrote copy, and edited/proofed copy for print and online channels, including webpages, emails, social media, credit card marketing, SEO, display and retargeting ads, mailers, product packaging, training materials and in-store signage.• Extensive experience working on landing pages, and email program with 6 million subscribers and $19.5 million in annual sales.Blog:• Developed and executed a strategic plan for improving blog performance: • Implemented blogging best practices and SEO, increasing annual search engine traffic by 59%, and annual page views by 102%.• Increased blog post engagement by analyzing blog performance and better identifying trending topics for blog posts.• Utilized Google and WordPress Analytics to provide performance updates and draw insight for continuous improvement.Cause Marketing:• Key driver in launching company’s cause marketing (philanthropic) program.• Served as a program manager, defining and developing Buckle Believes brand and giving pillars.• Identified, vetted, and cultivated strong partnership with non-profit organizations.• Forecasted costs and revenues to determine potential success of cause marketing campaigns.• Negotiated better contract and partnership terms with non-profit organizations.• Launched several multi-year campaigns with two of the largest charities in the country.• Maintained tracking of give-back items sold with corresponding donations.• Provided updates to board of directors on program performance.See my Cause Marketing work here: raina-pederson.squarespace.com/cause-marketing Show less

Kearney, Ne

• Managed 1,500 in-person competitor entries in real time. Organizing entries into their competition classes in an accurate and timely manner.• Coordinated a student career exploration day, managing all communications to businesses and industry professionals participating in the event.• Managed a youth fundraiser with over $14,000 in revenue.• Wrote and edited the monthly newsletter.• Maintained calendar of all extension events and programs.

Inver Grove Heights, Mn

CHS is an international Fortune 100 company and the United States largest agriculture cooperative with business diversified in energy, grains, agronomy, and food. As a Market Development Analyst, Raina worked to provide CHS customers and employees with resources and services to support their strategy and business development needs. This included researching and analyzing market conditions and competitive landscapes to garner competitor insight and industry challenges and changes with impacts to… Show more CHS is an international Fortune 100 company and the United States largest agriculture cooperative with business diversified in energy, grains, agronomy, and food. As a Market Development Analyst, Raina worked to provide CHS customers and employees with resources and services to support their strategy and business development needs. This included researching and analyzing market conditions and competitive landscapes to garner competitor insight and industry challenges and changes with impacts to business. As well as, performing market share, facility, and share-of-wallet studies to generate key insight that guided business decisions on cross-selling initiatives, investment in assets and infrastructure, and mergers and acquisitions. The ultimate goal was to help clients grow their businesses.• Partnered with market development managers on business development projects that delivered customized strategies and solutions, and identified opportunities for business growth for clients.• Performed market share, facility, and share-of-wallet analyses as a basis for cross-selling initiatives, business development, and infrastructure investment.• Led research and analyses on market and industry conditions and competitive landscapes.• Analyzed statistical, sales, and customer data for presentations and business development projects.• Built comprehensive market and industry outlook presentation used to educate employees and clients, and acquire new consulting business.• Started and curated all content for Ag Clippings, a daily industry news email briefing sent to employees and clients.• Spoke and presented to youth leadership and collegiate groups about careers and internships.• Built rapport with clients and colleagues in varying positions, departments, and companies including CEOs, board directors, and senior leadership teams.• Recognized for ability to take initiative, prioritize responsibilities, multitask, and bring clarity to ambiguous requests. Show less

Inver Grove Heights, Mn

Held various internship and maintained continuous employment with the same company while attending college full-time.CHS Enterprise Marketing Communications Intern:• Assisted in production of six company safety videos.• Assisted backstage at CHS annual meetings.• Customized press releases for 200 local newspapers.Corporate Citizenship and CHS Foundation Intern:• Helped with event planning and execution including registration, room set-up, materials, and… Show more Held various internship and maintained continuous employment with the same company while attending college full-time.CHS Enterprise Marketing Communications Intern:• Assisted in production of six company safety videos.• Assisted backstage at CHS annual meetings.• Customized press releases for 200 local newspapers.Corporate Citizenship and CHS Foundation Intern:• Helped with event planning and execution including registration, room set-up, materials, and budgeting.• Planned and executed holiday toy and food drive that fostered employee engagement and community stewardship, and collected gifts, food, and funds for those in need.• Assisted with United Way employee giving campaign that benefitted the community, and fostered employee engagement and community stewardship.• Researched and prepared report on all university and philanthropic centers to improve operations and create a library of resources for CHS Foundation.• Planned visits to CHS for student and professional groups. Coordinated speakers, schedules, meals, etc. for these groups.CHS Country Operations - Transportation Compliance Intern:• Created safety brochures and compliance calendars.• Processed commercial driver applications, documents, safety tests, and personal mileage reports.• Maintained database and files of commercial drivers in risk management software.• Reviewed vehicle accidents and created accident reports submitted for further review.• Monitored motor vehicle reports to identify disqualified commercial drivers.• Utilized interpersonal skills to effectively communicate with 70-plus off-site safety directors, and collect needed documentation, tests, and reports. Show less

University Of Minnesota - St. Paul, Mn

• Spearheaded the creation of Clovia’s first Facebook page and Twitter account.• Created content and posts that showcased sorority events and activities, and highlighted sorority member accomplishments.• Connected and engaged through social media with key university communities.• Promoted and advertised recruitment events utilizing Facebook and Twitter.

Greater Minneapolis-St. Paul Area

• Planned events for groups of 70-140 people on a limited budget.• Optimized event budgets by closely monitoring each and every expense, measuring costs-per-person, and negotiating prices with vendors.• Delegated roles to event planning committee members. Managed overall event planning and execution to ensure attendee satisfaction.

Thief River Falls, Mn

Bachelors Of Science, Ag Communications & Marketing, Applied Economics & Mass Communications Minors

Activities and Societies: Beta of Clovia Sorority, Agriculture Future of America (AFA), National FFA Organization (FFA), National.

High School Diploma, Generals

Activities and Societies: National FFA Organization (FFA), National Honors Society (NHS), Girls Varsity Hockey.