Key Role & Main duties:• To grow and maintain pipeline of Import and Export business from Japan, Korea, Netherland, Australia and Indonesia, assisted in managing overseas regulatory issues in compliance with foreign requirements and business administration of capital investors, identified and sourced quality overseas strategic partners.• Inter-collaboration project of new supply chain model with industry leaders T-Mall, JD.com and Wechat Tencent, analyzed patterns of consumption through digital tools, social media and multi-level marketing programs e.g. Mobile promotion, products customization & distribution.• To launch flagship drugstores for cross border e-commerce located in HK, Shenzhen & Guangzhou, provided new concept of ‘retail warehouse’ with O2O digital strategic solutions to both local and mainland consumers.

- Managed total trade investments, analyzed the ROI with full implementation of the marketing activities in all drugstores, clinics, hospitals, supermarkets and retail chain channels. e.g. Trade Terms and Incentives, Sales and Stock Forecasts, Inventory Control and Logistics System, Distribution and Consumption Rate, Promotion Strategy, Market Share, Profitability, etc.- Developed customer & shopper insights through channel engagement programs and category management strategies. e.g. Planogram and Visual Merchandising, Brand Vision Delivery, Product Portfolio and Competitor Analysis, Market Penetration and Diversification, Fieldwork and Market Research, KOLs engagement, Sales Training, etc.- To Build category and develop channel road map of new Medical Brand (Nutricia), successfully launched new healthcare product with multi-layers planogram in top retail chain channel Key Project (Sales Solutions): As a SFA regional project representative to faciliate global salesforce management in local market through sales automation and handheld devices.- To maximize sales effectiveness, productivity and enhance marketing intelligence tracking through comprehensive CRM systems and IT solutions. e.g. Data Analysis, Dashboard Management, etc.

- Successfully revamped milk powder brand (Cow&Gate) with cross-functional teams increased market share and achieved sales revenue 103% growth year on year. - Conducted new product development research with assigned agency, analyzed the new market trend and identify the functional benefits to extend the product line and maximize the brand portfolio of CBU so as to meet the business objective.E - Commerce Business Development : https://www.zpeshop.com.hk- As pioneer team to establish e-commerce portal with corporate and regional management teame.g. Logistics and Supply Chain Flow, Customer Service, Incentive Program alignment, etc. - To strengthen stakeholders’ relationship and contract engagement with total sales volume uplift among wide variety of products (SKUs). - Implemented e – channel marketing with the leading pharmaceutical principals. e.g. Bonus Point program with Standard Operational Procedure (SOP)

Senior Marketing Executive (Brand: Herbs – www.herbs.hk , Zino - www.zino.hk ) - Supervisory level of leading team to maximize 41% sales of whole product line within half year. - Facilitated all retain chains , key accounts and led internal promoters to increase 22% monthly sales income of local consignment stores and drugstores - Identified new business opportunities to maximize skincare brand awareness and sales in PRC market (mainly in Guangzhou, Shenzhen, Macau)- Successfully launched 2 new product lines in retail chain stores, ZINO shop Grand opening, implemented CRM loyalty programs with effective advertising and marketing campaigns - Launched new product line through extensive marketing program, successfully drew valid data and increase brand awareness in Baby Expo, led to enhance over 25% retention rate of CRM program Marketing Executive (Healthcare, Slimming & Skincare product line) (2006 - 2018)- Responsible for Nielsen, Ad mango database maintenance and competitors' analysis, product research and training, media buying, advertising censorship and press release writing- Coordinated all marketing and promoter programs in consignment counters, road shows and large events (Baby Expo, Food Expo; Hong Kong Brands & Products Expo)- Handled all joint promotion projects among industries and associations that relevant to health&beauty, worked closely with Prudential Insurance Club for 2 years Key Project (E - Commerce): As one of the product owners to integrate with brand marketing and retail sales strategy through CRM solutions.(http://bonbontong.com)