I’ve long viewed butterflies as the ultimate symbol of transformation. The caterpillar gets by but has not yet grown wings to soar. With time, patience, and persistence, it transforms into a beautiful and admired butterfly. The business world is similar. It requires help to lead its metamorphosis.Over the past 30 years of my career, I’ve successfully guided several multi-national businesses, including leading names in the prestige beauty category, enabling them to evolve and reach their full potential. For example, at L’Oreal I led the transformation of the Kérastase brand into the number one professional hair care brand in Germany, in line with the brand’s success worldwide. As Global CEO at Maria Galland, Paris, I combined my capabilities in business strategy, leadership and marketing to help build a high-performing and client centric team, to rejuvenate the brand, to grow the core client base, update the assortment, to expand online and drive digital transformation.Most recently, I have been appointed as CEO of QMS Medicosmetics after spending several months within the business as an independent senior advisor. I aim to create a new management team to support the business’s key vision of returning the brand to the very forefront of innovation, scientific efficacy, and exclusivity within the Professional channel in Western Europe and beyond.Helping professional beauty businesses succeed is my forte. I continue to lend my transformational mindset and insight as an independent executive, working with prestige and professional beauty brands as an advisor and Non-Executive Director via my consultancy Butterfly Beauty Business Transformation. Further, I am investing and supporting exceptional new beauty concepts, such as COCON in Antwerp.German by birth but internationally minded, I’ve operated in Australia, USA, France, South Africa, Netherlands and Sweden and have worked with teams in the UK, Greece, Eastern Europe, India and Asian markets including Japan. It’s critical to embrace the future and new technology such as AI, but not be blinded by tech. Instead, I cast a critical eye on its relevance, ensuring productivity but also sustained growth and profitability. Most of all, I’m passionate about breaking new ground, adding value for clients, and working in diverse environments. I thrive on helping people succeed and look forward to transforming more caterpillars into beautiful butterflies.I look forward to connecting with you on LinkedIn.