Greta Thunberg, Quantum Dots, Gentrification.For companies, new topics mean one thing first: pending questions. Order answers! Many things can be new: new business models, players and protagonists, consumer trends and social currents, emerging technologies, political decisions, and recently even diseases. Energy Harvesting, Oxfam, Gender Mainstreaming, ANN - some other new topics and vocabulary that are constantly coming our way and that some entrepreneurs or managers would do well to know about earlier. All not your topics? YOU know the new topics for your business, the topics thar interest you.I know 4 questions to ask yourself about your new topics: 1. what is THAT anyway? Does THAT concern us? 2. Has THAT arrived in the industry? With our customers? (Re-)acting competition?3. If THAT has potential for us, how do WE use this potential? 4. What does THAT bring, what does THAT cost? You require a prompt, well-founded and independent assessment of new topics? Order meaningful answers to your individual questions! With me personally. This is what C21 Consulting was created for. We have the experience, the methods and the investigative ambition to find answers for you. And we enjoy this challenge.Sometimes it is enough to research, interview, use contacts, structure and condense the considerable amount of information according to your questions, and discuss it with you and your team. Sometimes it is about using the information for something very special: for YOUR innovations = new products, solutions and business models. It is precisely for this purpose that we have the means, the methods and, above all, the experience.A lot happens at the interfaces of technology, economy, science and politics. An exciting field for an industrial engineer and entrepreneur.The topics change: currently Digital Transformation, Decarbonization and Emerging Technologies demand answers. The focus remains: manufacturing industry and SMEs.