Analyze. Optimize. Monetize.Higher profits. Lower expenses. That is my goal for my consulting clients. My strategy includes solid money-making tactics that will serve you well for years to come. Today’s economic world is changing.. Companies today need to adapt to a new business model in order to maintain profitability. With my knowledge and experience I believe I’m in a prime position to help you do that.. I have direct experience with developing overall marketing strategies, writing business plans, research, billing systems, traffic monetization, advertising strategies and more. In addition, I have been a frequent contributor to various industry publications and resource sites, as well as a frequent panelist on marketing and business related panels of many industry conferences. MethodologyMy philosophy in marketing is that regardless of big budgets and endless resources, every effort should be made to pursue marketing success at little or no cost. I believe strongly in guerrilla marketing, using time, resources and creativity rather than unlimited budgets to develop and pursue unconventional methods of marketing. Today’s industry requires a fresh approach in order to position yourself above the competition. I believe in thoroughly examining the current business models to determine what is working, what’s effective, and what’s profitable, as well as the opposite, and build upon successful tactics. While it’s true that there are few if any untried marketing strategies, there are definite ways to improve upon and adapt strategies to fit your organization and the current state of the industry.Specialties: · 11 years of industry experience · Direct Traffic monetization and mgmt.· Proven track record of success · Strong marketing and business strategy development. · Valuable network of contacts. · Improved competitive positioning through tradeshow representation, article writing, press releases and panel participation. · A stronger return on investment through time, energy and creativity that you are currently seeing from paid advertising.