Conversion and Acquisition Team• Implementing features, experiments, and experimentation infrastructure to support Acquisition and Growth and increase conversion for a DTC eCommerce business with +400,000 active subscribers.• Addressing 100% of on-call issues with under 1-day SLA using Datadog, Full Story, Looker, and other tools.• Implementing front end analytics using Segment and UTM redirects for Acquisition to track experiments, features, and campaigns.• Overhauled engineering processes including reducing onboarding time by 60% and creating documentation for company tools, systems, and outage and incident protocols. • Led migration and enhancement of Checkout system, leading to 35% fewer client-side errors and 6% increase in checkouts.• Participating in technical architecture discussions and advocating for technologies and best practices that are maintainable and fit for purpose. TypeScript, React, GraphQL, Node.js, Apollo Server, Apollo Client, Postgres, DynamoDB, AWS, Docker, K8s.

– Led team of engineers to build and launch a dev tool in Electron in a NodeJS runtime that improves the prototyping process in the software development lifecycle.– Deployed Redux and Flux architecture pattern to centralize state, ensure consistent and scalable state management across presentational components, and improve debugging with Redux DevTool’s Time Travel.– Implemented WebSockets using WSS protocol for encrypted end-to-end bidirectional communication between client and server and real-time collaboration capability for users.– Improved the product's accessibility by 20% using Chrome Lighthouse and adopting WCAG 2.1 guidelines. – Employed Tailwind CSS to add custom classes to elements in an un-opinionated format, enhancing responsive web design pattern for increased SEO and accessibility.

– Developed greenfield projects and enhanced existing systems using various technologies including TypeScript, React, NextJs and NodeJS– Increased test coverage to 85% by writing unit and end-to-end tests in Jest, React Testing Library, and Cypress– Implemented CI/CD using Github Actions to automate the deployment, testing and build process

– Strategic Stakeholder Management: Advised high-growth tech companies (e.g. Atlassian, Canva, LimeBike) and investors at critical inflection points – expansion, compliance and fundraising – by aligning legal strategies with business goals– Collaborated and led cross-functional teams and stakeholders on complex M&A and venture capital transactions totalling $10B+– Reduced client costs by 50%+ by automating document workflows using Contract Express Markup Language– Built and maintained a relational database to streamline project tracking and decision making