Rainie Zhou Email & Phone Number

Vancouver, Bc, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

BOLT UBC is a non profit organization in the Canadian government list, also the largest Business and Data Analytics Club on campus, with 500+ members from 30+ universities.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Reached 296% more accounts, 6,500 % account engagement, and 67% followers within one month (100% increase in total) by designing, posting posts, making promotion strategies on IG, and offline mascot merchandise promotion.• Attracted 6 times more new executives than last recruiting year by promoting on social media.• Created the first club mascot by contacting and communicating with 6 more designers and gathered 1,261 pieces of club merchandise by communicating with 8 merchandisers.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Led a marketing team of 5 people and improved team efficiency by communicating and building the project management system.

Remote

Tencent Game is the world's largest video game vendor, as well as one of the most financially valuable companies.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Nominated for top report 3 times out of 1,280 total reports among 80 researchers.• Produced 3,000-word business reports bi-weekly for 6 months based on user research, providing valuable insights to stakeholders and contributing to the company's strategic decisions.• Created monthly thematic study reports, each over 10,000 words to conduct in-depth research and synthesize complex information into a clear and concise format.

Beijing, China

Ogilvy is world-renowned advertising, marketing, and public relations agency.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:𝗔𝘀𝘀𝗶𝘀𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘄𝗵𝗼𝗹𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗡𝗘𝗦𝗖𝗔𝗙É 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗻 𝟮𝟬𝟮𝟭:• Generated 38 million views, 18 thousand shares, 17 thousand comments, and 44 thousand likes by organizing information on 50+ online KOLs with over 20 million followers during the final promotion.• Attracted about 1000+ people offline and participated in the NESCAFÉ campaign by connecting with 28 boutique cafés over four different cities for offline promotion.• Translated four campaign videos that achieved millions of views and competed for the Effie Award 2021.𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:• Utilized data analysis, project management and created Excel sheets to manage contracts and increase overall efficiency while in charge of all contract processes.

Online

Tencent is a world-leading Chinese multinational technology and entertainment conglomerate. This campaign is about Tencent’s new online store promotion through group chat.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Got 8.5 out of 10 points in the product analysis report at the launching stage as a group.• Attracted more than a hundred new consumers within two weeks by raising brand awareness through different channels.• Survived the knockout from hundreds of groups after a month by keeping the activation of the group chat.

Beijing, China

Nice Huailai Hotel Group is a Tuskan-style hot spring hotel located in Huailai, north of Beijing, China. 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Helped with the drafting of important files, including but not limited to financial budgets, summary of the room types, personnel structure, etc.• Optimized the future operation profit by designing the hotel restaurant with two versions, using the CAD (computer-aided design and drafting, a technology for design and technical documentation, which replaces manual drafting with an automated process) software which provided the reference for the consumer traffic.• Attracted more consumers by creating strategies for the hotel activities and product sales (no specific result for the hotel was in the trial process).

Beijing, China

Easub is the operator of a content service platform that builds advertising connections between official media accounts on Vblog (Chinese Twitter) and the brands.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Connected with hundreds of media with tens of millions of followers on Vblog (Chinese Twitter) by contacting the marketing people through phone calls, media websites, Vblog direct messages and all the other channels.• Successfully invited 164 official media accounts registered on the Easub platform with a team of 11.• Clients on Vblog include: China Daily (64.9M Followers), China News Weekly (60.4M Followers), National Business Daily (48.1M Followers), etc.

Beijing, China

Cabinnet Akkurt Ltd. China is a German aeronautical facility branch company offering airline entertainment systems and equipments globally.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Generated the marketing decision information by communicating with the leaders within each department through private talks and meetings.• Designed the entertainment system dashboards and the team decision map by creating the flow charts.• Created the introduction of the company’s service and product slides for the pitch in front of major Chinese airline companies.• Built a strong network by introducing the venture capitalist and other talents (web architects, user interface designers, etc.) to the team through communication and friends’ referrals.

Bachelor Of Commerce - Bcom, Marketing & Business Analytics

High School Diploma