Ty Johnson, Mba Email & Phone Number

Arlington, Va, Us

Washington, District Of Columbia, United States

Board member.

Arlington, Virginia, United States

United States

Pennsylvania, United States

Washington D.C. Metro Area

Strategic Behavioral Health • Remote • 2015 – 2019 Vice President, Business Development and MarketingExceeded multi-million-dollar growth initiatives by consistently delivering business objectives for new and existing behavioral health hospitals in diverse markets. Hired, developed, managed, and mentored a 50+ member department responsible for revenue, census and strategic growth for $190M organization and ~1,100 inpatient psychiatric beds in seven states. Responsible for operational and quarterly strategic plans and full P&L. Reported to corporate COO. • Grew overall net inpatient revenue for existing inpatient hospitals by 34%; outpatient visits by 29%.• Delivered net 28% increase in call volume, patient referrals and admissions for seven consecutive quarters.• Launched new digital marketing campaign including RFID/NFC embedded collateral to support student mental health awareness at Texas A&M Univ.; resulted in partnership with largest university in state. (~68,000 students).• Collected and synthesized customer satisfaction surveys; advised hospital CEO and leadership team on process, safety and quality improvements led to reduced costs, improved payer reimbursement and patient revenue. • Leveraged CRM data to inform stakeholder feedback loop/reporting process and customer outreach for 10 hospitals.• Created crisis communications strategy and content; managed on the record comments for print/broadcast media. • Developed department virtual training program; partnered with HR to improve department on-boarding process.• Maintained the lowest turnover rate across organization; (<5% – vacancies due to C-level promotions).

Washington D.C. Metro Area

Launched and scaled a 72-bed regional program designed to treat the comprehensive behavioral health needs of adolescents and young adults struggling with mental illness and substance abuse. Set the vision for the company and defined and developed investor presentations including: Market entry strategy, customer segmentation, long term revenue and profit goals, market/competitive analysis, FTE allocations and operational focus. Refined and deployed business model ahead of market entrance including projected P&L, cash flow, value proposition and market position.• Responded to and managed RFP process; awarded five-year, $25M contract with agency of the District of Columbia.• Aligned with evolving market needs; conducted comprehensive research and analysis to set strategic priorities. • Created/delivered investor decks and forecasts to support capital requests within the scope of growth capabilities.• Positioned the organization competitively by creating, building, and leveraging relationships with key stakeholders and thought leaders including federal, state and local payers, insurance plans and referral agencies.• Sold business assets to Strategic Behavioral Health prior to market entrance.

United States

Accomplished revenue and growth objectives for eight programs and 1,400 licensed beds across five states. Managed day-to-day productivity and efficiency of admissions teams and marketing reps. Partner with senior leadership teams to implement and monitor strategic plans and measure performance against customer feedback and strategic initiatives. • Built and leveraged client relationships; increased revenue from targeted accounts by 80%.• Increased net revenue by 36%; drove new business, re-negotiated payer per diem and diversified funding sources.• Grew average daily census by 19%; improved sales function, developed new KPI metrics/bonus structure and created cross-functional training modules.

Washington D.C. Metro Area And Atlanta, Ga

Boutique public relations and strategic communications agency serving healthcare and non-profit clients. Area of expertise includes: Re/Branding, Market and Competitor analysis, Creative Integrated Marketing Campaigns, Effective Crisis Communication Plans, Dynamic SEO and Digital Media Campaigns, Public and Media relations and General Stakeholder Outreach and Engagement. ◆ Awarded Silver Aster; Gold MarCom

Work with district manager and sales representatives in greater Chicagoland area to implement sales and marketing strategy. Target top customers in the neuroscience division of global pharmaceutical manufacturer.

Greater Atlanta Area

Support Eastern Division sales team to sell Headline News and CNN to small cable networks on 7 east coast states. I took this position BEFORE CNN and HN were "household" names! On the heels of award-winning coverage of the Persian Gulf War and Noriega Drug trials, Ted doubled the sales team to leverage our new ratings and popularity. We lobbied for better dial placement in all markets. Our efforts resulted in 400% increase in (national) market share in one year. The "mouth of the South" was right!!

Greater Atlanta Area

Respond to all viewer request and feedback in pre social media era! Work closely with newsroom and on air correspondents to promote cable news programming. One of the best jobs of my career - Ted Turner was at the helm, the depth of young, smart, educated and curious talent was amazing! Great place to learn and grow!

Greater New York City Area

The Disney Channel: Collected, synthesized and reported monthly sales data to inform local and marketing efforts for new cable channel. Way before this cable network was popular, I was responsible for contacting our cable affiliates to extend affiliate promotions, drive subscriber enrollment incentives and support efforts to increase market penetration.

Mba, General Management/Executive Mba

2006 Executive MBA program

B.A., Journalism And Mass Communication - Public Relations

Activities and Societies: Public Relations Student Society of America (PRSSA) Worked as a publicist and caterer while at Carolina!

Education record