Raisa Hasanen Email & Phone Number

As a Graphic Designer Raisa is responsible for the design and production of BCLIQUOR taste magazine as well as overarching designs for special releases and major holiday campaigns, monthly in-store collateral, brochures and pamphlets, large format displays, out-of-home advertising, retail web and social media/online assets, in-store directional signage and branded merchandise sold in 198 retail stores. She is skilled at adapting BCLIQUOR’s brand styles into compelling designs and visuals and continually learns about featured products to inform concept creation. She excels in content development, design implementation, production and proofing with a detailed eye. Raisa initiates open communication regularly with all levels of team members across the Marketing department and external vendors to gather information, flag potential issues, in timelines or production, in order to meet deadlines and overcome obstacles. She has formed and maintained relationships with suppliers and external vendors, photographers, illustrators, print houses/reps and navigated through issues that required thoughtful solutions or quick teamwork to find creative solutions.

As a Graphic Designer in the Canada West Regional Marketing/Communications department of IBI Group, Raisa provided direct support to the Regional Marketing Manager in the development and communication of branding guidelines/quality control initiatives, and focused on developing clear and engaging internal/external marketing materials. Raisa also worked directly with professionals from varied fields to develop creative, specialized marketing packages that align with the IBI Group brand and sub-brands. These projects ranged from printed collateral, award and proposal submissions, presentations, large scale graphics and internal reports. Deadline driven projects and ongoing internal initiatives required Raisa to balance multiple jobs at various stages and forecast milestones, which she did with consideration to potential obstacles in a timely manner. As a trusted ‘ambassador’ for the firm’s brand, she provided on-board training and continued guidance to local and regional teams to ensure materials align to corporate standards. In this role, Raisa provided constructive and objective feedback with the aim to advance team knowledge, promote others successes, and maintain open communication within the team.