Head Of User Acquisition
Current
Nov 2024 - Present
Who is Raisa Shafar? Overview
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Raisa Shafar is listed as Head of User Acquisition at MIRAITECH, based in Ireland. AeroLeads shows a matched LinkedIn profile for Raisa Shafar.
Raisa Shafar previously worked as Cross-Channel Marketing Manager at Toptal and Head of Digital Marketing at Umico. Raisa Shafar holds Master, Computer And Information Sciences, General from Taras Shevchenko National University Of Kyiv.
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MIRAITECH
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Profile bio
About Raisa Shafar
With over 10 years of experience in marketing, including more than 5 years in managerial roles, I specialize in performance marketing, user acquisition, and retention, with a strong focus on ROAS. I manage the digital marketing mix for e-commerce, SaaS, and mobile app projects.• Performance Marketing: Proficient in Google Ads (search, apps, GDN, shopping, video), Microsoft (Bing) Ads, Facebook Ads Manager, LinkedIn Ads, Apple Search Ads, Pinterest Ads, Quora Ads, and TikTok ads.• Data Analysis: Skilled in using Google Analytics, Amplitude, Firebase, AppsFlyer, Tableo, PowerBI, and GBQ + Data Studio for data-driven insights.
Current workplace
Raisa Shafar's current company
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10 roles
Raisa Shafar work experience
A career timeline built from the work history available for this profile.
Cross-Channel Marketing Manager
Hands-on management of paid media campaigns, demand generation, and ABM strategies focused on client acquisition.Google Ads, LinkedIn Ads, Meta Ads, Quora Ads, Programmatic Ads
Oct 2022 - Oct 2024
Head Of Digital Marketing
Planning, developing, implementing and managing the overall digital marketing strategy of the #1 e-commerce marketplace in Azerbaijan.Check out Umico Market on:Android: https://play.google.com/store/apps/details?id=com.competo.umicoloy ,IOS: https://apps.apple.com/az/app/umico-market-bonus-bank/id1458111389
Jun 2020 - Oct 2022
Ppc Team Lead
Growing paid traffic channels for E-Commerce & SaaS projects with a strong ROI focus. Matching business strategy and objectives with performance marketing tools.Leading acquisition and retention campaigns for 100+ countries in 15 languages.
Jul 2018 - Jun 2020
Cro Specialist
- A/B testing, customer analytics, UX research, website optimization- Conversion rate optimization of marketing campaigns (social, media and search ads)- Omnichannel conversion funnels to drive leads and convert them into customers
Oct 2017 - Nov 2019
Head Of Marketing (Fintech Startup)
Creating new products for better living, getting extra value for custom financial services.● Brand management, from idea to implementation ( brand identity, tone of voice, logo, productdesign, positioning)● Developing and planning go-to-market strategy for a new brand● Participation in product developmentWEB https://uplata.ua 🍏 iOS https://apps.apple.com/us/app/uplata/id1449834578🤖 Android https://play.google.com/store/apps/details?id=com.uplata.android&hl=en&gl=US
Aug 2016 - Oct 2017
Head Of Marketing Projects
Spring Marketing Group
Project management, communications and teamwork with clients (business, IT, marketing units). Areas of responsibility:- Marketing campaigns and content strategy- Analysis and research for clients (in different fields)- Presentations and reports for clients, making presentations- Consulting, organizing brainstorming and strategic sessions - Case manager in outsourcing IT projects (WEB-portals, mobile banking, modern appliances for self-service)
Jul 2013 - Aug 2016
Head Of Research Division, Marketing Department
Managing two units: Marketing Research Unit, Market analysis unit.- Collecting data on consumers, competitors, and market place and consolidating information into reports and actionable plans. - Consumer research, customer journey mapping, segmentation, and in-deep qualitative studies; - Competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
May 2012 - Jul 2013
Head Of Market Analysis, Marketing Department
- Market research and analysis- Data processing and analytics- Financial analysis and forecasts
Aug 2009 - May 2012
Data Analyst/ Research Data Analyst
- Acquiring data from primary or secondary data sources and maintaining databases.- Interpreting data, analyzing results using statistical techniques.
Jul 2007 - Aug 2009
2 education records
Raisa Shafar education
Master, Computer And Information Sciences, General
Taras Shevchenko National University Of Kyiv
Bachelor, Finance, General
Taras Shevchenko National University Of Kyiv
FAQ
Frequently asked questions about Raisa Shafar
Quick answers generated from the profile data available on this page.
What company does Raisa Shafar work for?
Raisa Shafar works for MIRAITECH.
What is Raisa Shafar's role at MIRAITECH?
Raisa Shafar is listed as Head of User Acquisition at MIRAITECH.
Where is Raisa Shafar based?
Raisa Shafar is based in Ireland while working with MIRAITECH.
What companies has Raisa Shafar worked for?
Raisa Shafar has worked for Miraitech, Toptal, Umico, Templatemonster.Com, and Uplata.
How can I contact Raisa Shafar?
You can use AeroLeads to view verified contact signals for Raisa Shafar at MIRAITECH, including work email, phone, and LinkedIn data when available.
What schools did Raisa Shafar attend?
Raisa Shafar holds Master, Computer And Information Sciences, General from Taras Shevchenko National University Of Kyiv.
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