Raisa Shafar

Raisa Shafar Email and Phone Number

Performance Marketing Lead | Demand Generation, Paid Search, Growth Marketing, Paid Media, ABM, Analytics & Digital Strategy @ MIRAITECH
Raisa Shafar's Location
Ireland, Ireland
About Raisa Shafar

With over 10 years of experience in marketing, including more than 5 years in managerial roles, I specialize in performance marketing, user acquisition, and retention, with a strong focus on ROAS. I manage the digital marketing mix for e-commerce, SaaS, and mobile app projects.• Performance Marketing: Proficient in Google Ads (search, apps, GDN, shopping, video), Microsoft (Bing) Ads, Facebook Ads Manager, LinkedIn Ads, Apple Search Ads, Pinterest Ads, Quora Ads, and TikTok ads.• Data Analysis: Skilled in using Google Analytics, Amplitude, Firebase, AppsFlyer, Tableo, PowerBI, and GBQ + Data Studio for data-driven insights.

Raisa Shafar's Current Company Details
MIRAITECH

Miraitech

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Performance Marketing Lead | Demand Generation, Paid Search, Growth Marketing, Paid Media, ABM, Analytics & Digital Strategy
Raisa Shafar Work Experience Details
  • Miraitech
    Head Of User Acquisition
    Miraitech Nov 2024 - Present
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  • Toptal
    Cross-Channel Marketing Manager
    Toptal Oct 2022 - Oct 2024
    Work From Anywhere, Remote, Oo
    Hands-on management of paid media campaigns, demand generation, and ABM strategies focused on client acquisition.Google Ads, LinkedIn Ads, Meta Ads, Quora Ads, Programmatic Ads
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  • Umico
    Head Of Digital Marketing
    Umico Jun 2020 - Oct 2022
    Baku, Az
    Planning, developing, implementing and managing the overall digital marketing strategy of the #1 e-commerce marketplace in Azerbaijan.Check out Umico Market on:Android: https://play.google.com/store/apps/details?id=com.competo.umicoloy ,IOS: https://apps.apple.com/az/app/umico-market-bonus-bank/id1458111389
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  • Templatemonster.Com
    Ppc Team Lead
    Templatemonster.Com Jul 2018 - Jun 2020
    Miami, Us
    Growing paid traffic channels for E-Commerce & SaaS projects with a strong ROI focus. Matching business strategy and objectives with performance marketing tools.Leading acquisition and retention campaigns for 100+ countries in 15 languages.
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  • Templatemonster.Com
    Cro Specialist
    Templatemonster.Com Oct 2017 - Nov 2019
    Miami, Us
    - A/B testing, customer analytics, UX research, website optimization- Conversion rate optimization of marketing campaigns (social, media and search ads)- Omnichannel conversion funnels to drive leads and convert them into customers
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  • Uplata
    Head Of Marketing (Fintech Startup)
    Uplata Aug 2016 - Oct 2017
    Одесса, Одесская, Ua
    Creating new products for better living, getting extra value for custom financial services.● Brand management, from idea to implementation ( brand identity, tone of voice, logo, productdesign, positioning)● Developing and planning go-to-market strategy for a new brand● Participation in product developmentWEB https://uplata.ua 🍏 iOS https://apps.apple.com/us/app/uplata/id1449834578🤖 Android https://play.google.com/store/apps/details?id=com.uplata.android&hl=en&gl=US
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  • Spring Marketing Group
    Head Of Marketing Projects
    Spring Marketing Group Jul 2013 - Aug 2016
    Project management, communications and teamwork with clients (business, IT, marketing units). Areas of responsibility:- Marketing campaigns and content strategy- Analysis and research for clients (in different fields)- Presentations and reports for clients, making presentations- Consulting, organizing brainstorming and strategic sessions - Case manager in outsourcing IT projects (WEB-portals, mobile banking, modern appliances for self-service)
  • Nadra Bank
    Head Of Research Division, Marketing Department
    Nadra Bank May 2012 - Jul 2013
    Kiev, Ua
    Managing two units: Marketing Research Unit, Market analysis unit.- Collecting data on consumers, competitors, and market place and consolidating information into reports and actionable plans. - Consumer research, customer journey mapping, segmentation, and in-deep qualitative studies; - Competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales and methods of operation
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  • Nadra Bank
    Head Of Market Analysis, Marketing Department
    Nadra Bank Aug 2009 - May 2012
    Kiev, Ua
    - Market research and analysis- Data processing and analytics- Financial analysis and forecasts
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  • Nadra Bank
    Data Analyst/ Research Data Analyst
    Nadra Bank Jul 2007 - Aug 2009
    Kiev, Ua
    - Acquiring data from primary or secondary data sources and maintaining databases.- Interpreting data, analyzing results using statistical techniques.
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Raisa Shafar Education Details

  • Taras Shevchenko National University Of Kyiv
    Taras Shevchenko National University Of Kyiv
    General
  • Taras Shevchenko National University Of Kyiv
    Taras Shevchenko National University Of Kyiv
    General

Frequently Asked Questions about Raisa Shafar

What company does Raisa Shafar work for?

Raisa Shafar works for Miraitech

What is Raisa Shafar's role at the current company?

Raisa Shafar's current role is Performance Marketing Lead | Demand Generation, Paid Search, Growth Marketing, Paid Media, ABM, Analytics & Digital Strategy.

What schools did Raisa Shafar attend?

Raisa Shafar attended Taras Shevchenko National University Of Kyiv, Taras Shevchenko National University Of Kyiv.

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