Raissa Cheu Co Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

• Built the overall content strategy of Air Canada Cargo’s new e-commerce brand, Rivo, and responsible for ensuring the brand tone and voice is reflected in all distribution channels
• Developed multiple customer-facing collateral (e.g. Customer Onboarding Package, Sales Deck, Track and Trace e-mails, etc.) for internal teams by applying Rivo’s overall brand design and voice
• Boosted team morale by producing Rivo’s first-ever internal newsletter, detailing the team’s overall achievements
• Co-managed the development and redesign of the website by writing the copy and collaborating with various teams in making sure deliverables were submitted on time

Vancouver, British Columbia, Canada

• Successfully signed on 2 new accounts (~$100k in value) within a month of employment by properly assessing client needs and incorporating effective negotiation skills
• Responsible for identifying business opportunities with both new and existing accounts while achieving a goal of 25% sign-up rate with new accounts
• Co-manage accounts for The Americas and Caribbean by developing and maintaining the customer relationship throughout the Sales Pipeline

Vancouver, Canada Area

• Developed the overall commercial partnerships strategy by providing strategic direction on growing the brand in Canada, which led to an increase in brand awareness and lead generation
• Acquired new commercial partnerships and maintained the relationship by developing consistent joint campaigns annually (e.g. YVR Airport, Herschel Supply Co., Ronald McDonald House, etc.)
• Managed an account portfolio of $3M+ in value across Canada to grow business opportunities and developed strategies to achieve key business revenue targets
• Oversaw the media agency relationship for the Canadian market by monitoring campaigns and driving online sales to meet and exceed targets for conversions
• Built consistent and long-term business plans for key accounts by fostering team collaboration with cross-functional departments (e.g. Sales Operations, Commercial, and Marketing teams)
• Oversaw and managed the Canadian website and e-newsletter channels by ensuring that pricing and promotions were accurate and engaging for our consumers

Vancouver, Canada Area

• Led various marketing campaigns through the use of omni-channel marketing (in the form of joint digital campaigns and events), which led to the growth of long-lasting relationships with commercial partnerships
• Built the brand strategy of the Canadian website and e-newsletter channels by creating engaging promotions and content for our customers
• Achieved 120% of target for Sales Incentive Scheme within 6 months in the role by building strong relationships and executing training programs with the top 20 accounts
• Awarded “Employee of the Quarter” within 1 year in the role for exemplifying a “Stepping Up” attitude of taking on additional responsibilities outside of given role
• Managed accounts for the entire Western Canada region with the goal of developing and providing them with extensive training in order to reach quarterly sales targets

Vancouver, Canada Area

• Developed the marketing strategy by creating engaging marketing campaigns, which led to an increase in Twitter following by 110% (from 2,500 to 5,250) and attracted over 12,000 new Facebook fans
• Solely responsible for building the e-commerce strategy, which led to a growth in e-news subscribers by 7,000 and maintaining a 62.5% average open rate for the CX monthly newsletter
• Increased Marco Polo Club members (frequent flyer program) and travel agent engagement by planning and coordinating successful travel events and creating consistent communication materials, including the first ever.
• Co-managed the media agency relationship and helped build the paid marketing strategy in order to increase marketing ROI through paid channels (e.g. SEO, SEM, etc.)
• Took ownership of other projects such as event planning and producing sales and marketing collateral, which led to an increase in brand awareness and market share in Canada

Vancouver, Canada Area

• Generated $20,000 in sales and $60,000 in pipeline value by planning and executing a lead nurturing campaign through Constant Contact to promote one of Pointstreak’s core products to their lost leads and current.
• Increased Pointstreak’s brand awareness and engaged online interaction by creating press releases and sharing them via social media platforms (i.e. Facebook, Twitter, and LinkedIn)
• Gained and tracked, with the use of Salesforce, ~40 new leads by utilizing e-mail marketing tools, LinkedIn Ads, and social media platforms to promote Pointstreak’s case studies, product innovations, and new business.

Bachelor Of Commerce, Marketing & Sustainability

Activities and Societies: Sauder Philanthropy Program, Commerce Ambassador Program, CUS Visual Media, CUS Yearbook Committee, UBC Imagine.

International Exchange Program, Marketing & Sustainability