Raíssa Palma Email & Phone Number

Leading a team of reporters to optimize content ranking for the Spanish-speaking audience, with a strong focus on key markets such as México, Argentina, Chile, Colombia, and Peru. Committed to the ongoing improvement of our growth strategy and to the consistent delivery of high-quality iGaming content that captivates users and strengthens Códigos Bonus' websites presence in Latin American search results. In charge of delivering tailored and informative content that deeply resonates with users, identifying relevant topics and keywords specific to the Latin American market, ensuring that our content meets the unique needs and preferences of our target audience, monitoring performance metrics and leveraging data-driven insights, refining content strategy to drive superior outcomes and enhancing visibility in search results across Latin American countries.

Creating content for several global editorial projects (Gympass, LinkedIn, CNA, Quanto Finance and others). Formulating, researching and writing rich content for blogs, one-pagers, e-books, case studies, opinion articles, and interview pieces to be published in Portuguese, English, Spanish and Italian.

Structured the PR area in Brazil and leveraged impactful Public Relations strategies and communication projects to build the awareness of the education platform in Brazil. Constantly exchanged learnings with a global PR team and localized successful stories to leverage the recognition of the service, spokespeople and company's mission.

São Paulo, Brazil

Shaped and leveraged the company's brand in Brazil and Mexico by crafting strategic targeted plans, identifying media opportunities, promoting awareness and consideration through influencer marketing strategies, as well as managing partner agencies in both countries. Served as the corporate communications liaison to the company's cross-functional crisis response group and main PR PoC for other operating countries such as Canada, Chile, Colombia, Costa Rica and Peru.

São Paulo E Região, Brasil

Managed all marketing activities in Brazil, with a global supporting role for the regions of Mexico and United States. Highly focused on accelerating brand development and revenue growth with major experience in partner sponsor initiatives (such as GP Brasil de Formula 1 and Lufthansa), besides managing all communications agencies, traditional and digital campaign strategist, content creation, branding, consumer experience, PR, social and influencer marketing, events, photo and video production, and market research and behavior. Marketing for the first-to-market helicopter booking platform (web and app) for both B2C and B2B global audiences.

São Paulo E Região, Brasil

Strategized all press relations activities of Acer in Brazil and Voom Flights, and managed opportunities and performance in events, digital marketing and influencer marketing.

São Paulo E Região, Brasil

Full-time press officer for all financial and institutional companies of Porto Seguro conglomerate: Porto Seguro Cartões, Porto Seguro Investimentos, Porto Seguro Previdência, Porto Capital, and Oxigênio Aceleradora.

São Paulo E Região, Brasil

Account executive for Boeing International in Brazil with supporting roles for other Latin American countries such as Chile, Colombia and Mexico. Major supporting roles for other accounts from different segments like CNA, Etihad Airways, DSM, Minerva Foods, Pátria Investimentos, Tegram, BSL, and Cubico. Highly focused on interviews briefing and monitoring, photo shoots, press requests, agenda negotiation, mailing management, influencer marketing, events organization, customer surveys, media training and brand launches.

São Paulo

Media monitoring and clipping analysis (Portuguese and Italian); production of articles and editorials on politics, economics and automotive sector issues; product press releases, agenda negotiation, launches, events and market competitions; relationship management between the press and the brand.

Master'S Degree, Digital Marketing And Communications

Bachelor'S Degree, Journalism