Raissa Jensen Email & Phone Number

Dublin, IE

São Paulo, Brazil

• Led all 360° marketing efforts, including managing media agencies, public relations strategies, event planning and execution, and overseeing integrated digital marketing campaigns aligned with brand strategy and.
• Designed and executed highly targeted inbound campaigns, focusing on content customization by industry, SEO analysis, keyword research, and comprehensive digital marketing actions for lead generation, while supporting.
• Strategically planned and executed Account-Based Marketing (ABM) campaigns, collaborating with sales teams to define buyer personas, utilizing paid search strategies like PPC and Google Analytics to optimize engagement.
• Managed the marketing budget, ensuring efficient resource allocation.
• Led internal marketing strategies to foster employee engagement, communication, and alignment with the company’s vision and values.
• Managed sustainability initiatives, including the successful B Corp certification process, driving measurable impact through integrated sustainability strategies.

• Responsible for the strategic construction of company branding, leading to an average revenue growth of 16% per year, reaching a maximum of 22% in 2022.
• Development and management of all products (60 SKUs), including the development and launch of the company's flagship product, Little Caco, which became the sales leader, representing 7% of the revenue. This case was.
• Leading the project for implementing online sales through e-commerce and marketplace platforms.
• Leading digital media campaigns: briefing, strategy, execution.
• Working closely with the sales team to ensure the tactical plan implementation aligns with the strategy.
• Managed events, including participation in the country's main toy fair and supporting regional fairs.

• Experience in developing, implementing, and coordinating processes, policies, KPIs and OKR's.
• Ensure the supply of production inputs and other materials used by the company at the lowest price;
• Implemented a data-driven model and quantified our results, achieving our most significant saving of 2% of the total budget in 2022.
• Introduced a Strategic Sourcing model, increasing our strategic suppliers by 20%.
• Responsible for helping Finance Department better cash flow;
• Development and implementation of strategies and procedures for negotiations;

• Planning and supervision of procurement activities.
• Participation in the development of new suppliers to ensure continuity of supply.
• Ensure that suppliers meet quality and safety requirements.

• Job Rotation in Sales, Procurement, Financial, Logistics and Marketing.
• Project in Marketing: Improve communication strategy for target assertiveness.
• Project in Sales: Export Prospecting Latin countries that the company does not have sales yet.
• Project in Procurement: Structuring and development of projects to improve departmental processes

• Management Products
• Strategic business plan;
• Development of new business;
• Regulatory affairs and management agreement with partners;
• Product management (pricing, communication, promotion, monitoring, billing, high and low plant, profitability, etc.);
• Support and training trade;

• Product and Service Development Management
• Assistance in the implementation of internal marketing campaigns;
• Directly support sales account teams to deploy marketing strategies within key customers;
• Work closely with advertising agency to guarantee an effective and productive work stream;
• Support to the communication material setting process;
• Development campaigns;

Especialização, Gestão De Negócios

• I completed my final project, called "The Portfolio," with the highest grade of 10. This project involved analyzing all the subjects of.

Bachelor'S Degree, Marketing And Communication

• Conclusion of Graduation Project ESPM (PGE) with a maximum score 10, the result of good organization in group allied with the individual.

Capacitação Em Gestão De Compras - Strategic Sourcing