Ayush Raj Email and Phone Number

At the forefront of strategic initiatives across multiple functions, including business intelligence, D2C growth, product management, and customer support, championing Artificial Intelligence (AI) to streamline operations and unlock new growth opportunities.-Strategically planned and implemented web events, leveraging data-driven insights to optimize the conversion funnel and build automated customer journeys, achieving a 14% lift in overall conversion rate.-Streamlined AI image generation with Midjourney by standardizing prompt formulation, eliminating the need for photoshoots, cutting costs by 80%, and reducing turnaround time from 30 to 5 days.-Redesigned and optimized existing chatbot through data-driven analysis of customer queries, successfully increasing resolution rate by 13%.-Implemented an AI-powered SEO content generation strategy, eliminating 80% of operational costs and producing 500+ articles, resulting in a 22% increase in organic website traffic.-Proactively implemented Elzo AI for customer surveys, leveraging data-driven insights to better understand user sentiment and inform targeted improvements to the product and overall customer experience.-Developed a predictive model based on 15 months of performance ads data to identify key elements of successful creative campaigns, increasing the likelihood of high-performing ads.

instiBuddy is a joint initiative taken by IIT Bombay students, faculty, and alumni that brings in well-experienced Mentors, who are students from different IITs, NITs, and other engineering colleges. For more information visit our website www.instibuddy.in● Mentored 100+ engineering aspirants by analysing & identifying the best suitable stream & college according to the student● Curated business model for the counselling of 0.1 million engineering students and a 200% y-o-y increase in sales revenue● Secured grant of INR 0.2 M in IDEAS Level 2 program of DESE IIT Bombay, for the logistics expense and business expansion

Spearheaded growth & revenue initiatives for the CRM platform, contributing 60% of overall revenue. Led a team of 8 members including developers, QA, and designer to achieve significant improvements and earn several recognitions as a Star Performer and Rockie of the Department.-Increased agent productivity by 30%, calls per lead by 120%, and boosted overall Sales team productivity by 8% through the implementation of Ameyo's auto-dialer, which automated call handling and streamlined customer data management.-Strategically rolled out eNACH payments for high AOV products across CRM, Testbook App, and website, resulting in a significant 12% lift in overall revenue and an 8% increase in AOV due to a more seamless payment experience.-Spearheaded the creation of an innovative EMI recovery system, immediately recovering INR 2.5 million in overdue installments and achieving a sustained 10% monthly improvement in collection rates.-Created a comprehensive lead management system, incorporating a scoring algorithm and targeted product mapping, to optimize sales team productivity, boost conversion rates through personalized product recommendations, and elevate the overall customer experience.-Developed a lead visibility dashboard with a scoring algorithm to identify hot leads and prevent sales losses due to lead deficiency, empowering the marketing team to prioritize and nurture leads effectively.-Created a transparent sales competition dashboard to enhance team visibility into performance metrics, motivating increased sales efforts through gamification and clear incentive structures, ultimately leading to a 3% revenue boost.-Expanded Testbook App's reach by introducing current affairs content in 5 languages, attracting a 5% larger customer base and driving an 8% increase in user engagement and retention.

Head of all the cultural activities and events in the hostel and a direct representative of 500+ hostel-inmates | Budget INR 0.5 M● Spearheaded a team of 12 hostel secretaries for 30+ intra-hostel events & festivals across 9 genres to meliorate hostel tradition● Achieved a y-o-y growth of 90% in overall participation in competitions and 30% in inter hostel general championship points● Bestowed prestigious Organisational Citation (highest organisational award) for efforts & dedication towards hostel councilLed the management part in the inter-hostel competition which led to the following result(i) 1st in Sophie film Inter-hostel competition along with Best Cinematography & Best Editing(ii) 2nd position in Dance Inter-hostel competition(iii) 2nd position in Music Inter-hostel competition(iv) 3rd position in Drama Inter-hostel competition

Supervised all the intra-hostel cultural & sports activities & festivals catering to residents throughout tenure | Budget INR 0.5 M● Elected representative of 500+ inmates to ideate and supervise logistics requirements for conducting 50+ events in the tenure● Implemented to get sponsorship of INR 0.1 M from 6 brands including KFC & Mad Over Donuts for the annual hostel festival● Achieved Organisational Color award (3 of 500) & PAF Color award (8 of 500) for a noteworthy contribution towards council

Awarded Letter of Recommendation from the Director for an exemplary contribution towards the project during the internship period● Surpassed the conversion rate by 23% after forecasting the cropping pattern of 8 states in India by surveying 2000+ farmers● Reduced the overall operations cost by 18% through streamlining the supply chain model directly impacting 0.5 M people● Maximized the revenue by 34% through formulating a quality check model resulting in the reduction of crop wastage by 25%

IIT Bombay Racing is India’s Premier Formula Student Electric team with a vision to Revolutionize Electric Mobility in India focusing on sustainable technologies and innovations. Represented India in one of the most prestigious International Motorsport competitions, the Formula Student UK and have been winning the Formula Student Award by IMechE for being the best non-UK team for the past 2 years (just to give an idea of the car itself, our last year's car goes from 0-100 kph in 3.4 seconds).