Raj Kumar Email & Phone Number

-Email Marketing: Developed and executed email campaigns using HubSpot, enhancing subscriber engagement. Managed and updated subscriber lists to ensure data accuracy and relevance. Conducted targeted campaigns based on user engagement metrics to drive conversions and analyzed email performance metrics (open rates, click rates) to optimize future strategies. Maintained and evaluated HubSpot e-mail Reports and Analytics for continuous improvement.-Campaign Execution: Manage end-to-end digital marketing campaigns, ensuring alignment with overall business goals, while optimizing performance through data analysis and A/B testing.-Social Media Campaign: Managed HCTI’s presence across LinkedIn, Facebook, and Twitter to strengthen brand visibility, Crafted and scheduled engaging social media posts, fostering audience interaction. Tracked performance metrics and refined strategies to improve overall engagement.-Platform Access Management: Oversaw access to critical marketing platforms, including SharePoint for document management and social media channels for posting and analytics. Coordinated campaign execution across AWS, MEDITECH, Oracle, and IBM platforms to streamline operations.-Management Support: Designed impactful PowerPoint presentations and decks for corporate events. Collaborated with cross-functional teams to ensure seamless preparation and execution of events-Partnership Activities: Collaborated with key partners such as AWS, MEDITECH, IBM, and Oracle to drive joint marketing initiatives. Facilitated communication and ensured alignment between HCTI and partners for successful marketing campaigns.-Partnership Development: Identify, negotiate, and establish strategic partnerships with relevant organizations to enhance brand reach and create co-marketing opportunities.-Mentorship: Provide guidance and support to junior team members, fostering a collaborative and innovative digital marketing environment.

Chennai, Tamil Nadu, India

Zercorp is a leading global provider of end-to-end software and cloud technology solutions. It enables commercial, technology and digital transformations.-Developed and executed detailed B2B in GTM strategies for HRMS, CRM, ERP, and retail solutions using technologies like IIOT, cloud computing, AI/ML, business process management, and AR/VR, ensuring alignment with overarching business objectives.-Successfully launched multiple software products, leading to a significant increase in brand visibility and market penetration.-Conducted in-depth market analysis, identifying key trends and opportunities to inform product positioning and marketing strategies.-Monitored competitor activities, adapting marketing approaches to maintain a competitive edge in the HRMS, CRM, ERP, and retail software landscape.-Collaborated closely with the Software development team to understand technical features and translate them into client benefits.-Worked seamlessly with sales teams to develop sales enablement tools, ensuring a consistent and effective sales message. -Leveraged digital marketing channels such as SEO, SEM, and social media to increase online visibility and generate leads. Executed product awareness and engagement.-Created a wide range of marketing collateral, including whitepapers, case studies, and product brochures to educate and influence key decision-makers.-Established thought leadership through blog posts and webinars.Marketing tools used such as Seamless One (S-one), Google Analytics, SEO, Canva, Social Media Optimization, Slack, Microsoft Team & and Office.

Chennai, Tamil Nadu, India

KS Academy has been solely devoted to delivering Top-Notch coaching for CA Foundation, CA Intermediate, and CA Final exams.-Developed and executed comprehensive digital marketing strategies. Managed PPC campaigns, SEO, and SEM. Created and curated engaging content for social media platforms for Instagram and Facebook. -Coordinated with design and content writer teams to create compelling marketing materials. Maintain and update the company website and ensure a seamless user experience. -Planned, coordinated, and executed marketing campaigns, company events, including trade shows, webinars, and conferences. Negotiate contracts with vendors and venues to ensure cost-effective solutions for the Event. Developed event themes, formats, and schedules.-Organized event logistics, including registration, attendee tracking, presentation and materials support, and pre- and post-event evaluations. Collaborated with marketing and PR teams to promote events. Managed event budgets and track expenses to ensure events stay within budget.-Vendor & Venue Management: Negotiated contracts with vendors and venues to secure cost-effective solutions. Managed relationships with external suppliers, ensuring quality service and seamless event execution.-Marketing & Promotion: Worked closely with marketing and PR teams to promote events, utilizing various channels such as email, social media, and advertising. Developed and managed event marketing materials, such as brochures, banners, and promotional content.

Chennai, Tamil Nadu, India

Zercorp is a leading global provider of software-as-a-service products and cloud technology solutions. It enables commercial, technology and digital transformations.-Market Research & Analysis: Conduct in-depth market research to identify trends, customer needs, and competitive landscape for CRM, HRMS, and ERP solutions.-Marketing Strategy Development: Develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. Align marketing initiatives with business objectives, ensuring consistent messaging across all platforms and channels.-Product Positioning: Develop clear and compelling product positioning and messaging that resonate with target audiences, emphasizing unique value propositions.-Go-to-Market Strategy: Lead the planning and execution of go-to-market strategies for product launches, including product training, sales enablement, and marketing campaigns.-Cross-functional collaboration: Collaborate with product management, sales, and customer success teams to ensure alignment on product features, benefits, and target markets.-Content Development: Create engaging marketing materials, including brochures, case studies, whitepapers, and website content to support lead generation and sales efforts.-Campaign Management: Design and execute integrated marketing campaigns across various channels (email, social media, webinars) to drive product awareness and demand generation.-Performance Metrics: Monitor and analyze campaign performance metrics, adjusting strategies based on data-driven insights to optimize results.-Customer Engagement: Actively engage with customers to gather feedback, improve product offerings, and enhance customer satisfaction.

Chennai, Tamil Nadu, India

L1 Supply is India’s largest online store for all building materials and constructionmaterials at competitive prices.-Analyzing analytics to monitor customer engagement, overseeing our service advertising campaigns, and identifying ways to improve our service in search engine rankings-In digital marketing, I have variously worked for LinkedIn and Instagram for client sourcing and generating leads from B2B and corporate industries.-Developing new marketing campaigns for publication on digital platforms. Using SEO to identify successful digital marketing methods. -Keeping track of data analytics to remain aware of a company's progress in improving digital marketing. Planning content for the company's social media accounts.-Corporate client meetings and B2B client meetings will perform presentations and orientations for profit growth for our monthly and yearly projects for sales revenue. Marketing tools used, such as Google Analytics, SEO, Canva, social media, Optimization, Slack, Microsoft Team, and Office.

Master Of Business Administration - Mba, Logistics, Materials, And Supply Chain Management

Bachelor Of Engineering - Be, Electrical And Electronics Engineering

12Th Standard