Raj Kumar Email & Phone Number

Chennai, Tn, In

Dubai, United Arab Emirates

❖Achieving B2B Lead generation using all aspects of Digital Marketing components such as SEO, Social media marketing, Email marketing, Affiliate marketing, SEM (Search Engine Marketing).❖Launched official brand new Plintron global website from scratch based on the company goal (Lead generating machine) www.plintron.com in WordPress.❖Managing Twitter ads, LinkedIn ads, Google ads, ensuring marketing message with company goals & objectives.❖Finding prospect's email ids using various tools from LinkedIn profiles, Prospect's lead website & launching drip campaigns.❖Language-specific (Ad copy, creatives) campaigns based on targeting geographical location.❖Developed and manage digital marketing strategies based on campaign goals & business objectives❖Digital marketing tactics such as Landing page creation, Landing page optimization, Lead generation campaigns, Social reach activities in LinkedIn, Twitter, Facebook, Ad copy, Bidding strategy.❖SEMrush, Google data studio, Google analytics, Google Ads, Google Search console, Mailchimp.❖SEO On-page content optimization according to category & keywords, keywords optimized contents suggestion, blog posting. ❖SEO Off-page activities such as Off-page link building technique, Social bookmarking, Building links using 404 broken competitor backlinks, Business directories, Article, PR submission❖Siteaudit to retain website health by checking Site speed, lost links, broken links, Disavow toxic links.❖Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns• LinkedIn campaigns• Twitter campaigns• Landing page creation / Optimization• Lead generation programs❖Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads. Monitor budget and adjust bid to gain better ROI.❖Email marketing campaigns to right audience with various email ids sets for newsletters, Offers, Targeting for best email Open rate, click-through rate.

❖Managing 360 degree E-commerce aspects such as SEO, Social media, Email marketing, Affiliate marketing, SEM❖ Managing Facebook ads, Instagram ads, Google ads, ensuring marketing message with company goals & objectives❖ Optimized campaigns and create weekly reports ❖ Developed and managed digital marketing strategies based on campaign goals & business objectives❖ Digital marketing tactics such as Landing page optimization, Lead generation campaigns, Prelaunch campaigns, Post launch campaigns, Social reach activities in Instagram, Influencer targeting, Ad copy, Bidding strategy.❖ SEO Off page link building technique, On page content optimization according to category & keywords, Social book marking, Building links such as 404 broken backlinks, business directories, article submission.❖ SEO on page activities such as content updating, keywords optimized contents suggestion, blogs posting❖ Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns• Facebook Ads• Instagram campaigns• Web Analytics• Landing page Optimization• Lead generation programs❖ Launch & optimize various Google ads campaigns such as Search ads campaigns, Display ads campaigns, Video ads, Shopping Ads. Monitor budget and adjust bid to gain betterROI.❖ Email marketing campaigns to right audience with various email ids sets for newsletters, Offers, Prelaunch products. Targeting for best email Open rate, click through rate.❖ Affiliates networks – Experience with various International networks such as AWIN – UK & USA, Rakuten marketing, RewardStyle, Share A Sale various campaigns to attract publishers, rewards, commission.

❖ In Lead Generation Programs, Digital Marketing and StrategicMarketing skills.❖ Professional experience in Digital Marketing Campaigns,Campaign reach measurement, driving traffic towebsite.❖ Search Engine Marketing (SEM), Adobe Social, Adobe Analytics,Social Media Marketing, Google Analytics, Email Marketing,Keyword Discovery, Landing Page Optimization.❖ Managing the redesign of the company website to reduce bouncerate.❖ Analytics Tools: Adobe Analytics, Google Analytics, Google WebsiteOptimizer, Facebook Insight❖ Mailing Software: Mail chimp, Constant contact

Master'S Degree, Human Resources Management And Services

Bachelor Of Science (Bsc), Computer Science