Raj Kumar
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Raj Kumar Email & Phone Number

CX coach | CX User Journey Design & Operations at TUI
Location: Selangor, Malaysia, Malaysia 10 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
TUI
Role
CX coach | CX User Journey Design & Operations
Location
Selangor, Malaysia, Malaysia
Company size

Who is Raj Kumar? Overview

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Quick answer

Raj Kumar is listed as CX coach | CX User Journey Design & Operations at TUI, a company with 34134 employees, based in Selangor, Malaysia, Malaysia. AeroLeads shows a matched LinkedIn profile for Raj Kumar.

Raj Kumar previously worked as Manager, Customer Experience Journey Design (Pay TV) at Astro Malaysia Holdings Bhd and Manager, Digital Operations & Commercial Business Support at Astro. Raj Kumar holds Bachelor'S Degree, Information System, Second Class from Universiti Tun Abdul Razak (Unirazak).

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TUI

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Profile bio

About Raj Kumar

As the Assistant Vice President of Customer Journey Design and Operations at Astro Malaysia Holdings Berhad, I have over 18 years of experience in enhancing customer experience and creating stickiness to adopt digital channels. I lead a team of professionals who collaborate with the tech team to implement all offline and online Astro sign-up, upgrade, and self-service journeys to support customers' key activities.My core competencies include strategic planning, process transformation, data analytics, market research, fact-checking, and stakeholder management. I have spearheaded several initiatives to transform the legacy voice-based customer service to a more efficient and engaging non-voice model, leveraging chatbots, WhatsApp, email, and social media channels. I have also managed a MYR 5 million investment in digital transformation projects, including IPCC upgrades and ops. Through my efforts, I have enabled Astro Contact Center to achieve a 30% reduction in voice calls, improved customer satisfaction and retention rates, and increased self-help flow on digital channels. I am committed to delivering innovative and customer-centric solutions that drive business growth and customer loyalty.

Current workplace

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TUI
Tui
CX coach | CX User Journey Design & Operations
Selangor, Malaysia
Website
Employees
34134
AeroLeads page
10 roles

Raj Kumar work experience

A career timeline built from the work history available for this profile.

Role listed

Tui

Selangor, Malaysia

Manager, Customer Experience Journey Design (Pay Tv)

Astro Office, Bukit Jalil

  • I fostered a strong, positive relationship between the company and our customers. My scope of work included:
  • CX Design
  • CX Strategy
  • CX Management
  • Cross-Functional Collaboration
  • Continuous Improvement
Jan 2022 - Jan 2024

Manager, Digital Operations & Commercial Business Support

Astro Office, Bangsar South

  • 1. Manager, Digital Operations & Commercial Business Support (2019-2021)2. Manager, Non-Voice Operations (2016-2018)I played a pivotal role in managing the operational aspects, leading and developing the contact center.
  • Operational Management
  • Team Leadership and Development
  • Customer Experience Management
  • Strategic Planning and Implementation
  • Stakeholder Engagement & Sourcing Management
Jul 2016 - Dec 2021

Manager, Inbound Call Operations

Astro Office, Bangsar South

  • I played a pivotal role in managing the operational aspects, leading and developing the contact center team, ensuring exceptional customer experiences, driving strategic initiatives, and continuously improving contact.
  • Operational Management
  • Team Leadership and Development
  • Customer Experience Management
  • Strategic Planning and Implementation
  • Stakeholder Engagement
Sep 2011 - Jun 2016

Operations Manager

Taman Tun Dr Ismail

  • Operations Manager, Contact Center Managing of Contact Center Team from Leading broadband company with over 58% market penetration
  • Responsible for the operations of client contact centres outsourced to VADS Berhad
  • Working closely with NOC to oversee network stability and perform diagnostic
  • Reviewer of manpower scheduling to optimize manpower against forecast traffic and meeting service level
  • Responsible for Cultural change and staff Engagement in Contact Center
  • Reviewer of performance report and driving all initiatives to improve key areas of contact centre
Sep 2009 - Aug 2011

Management Trainee (Sabit Program)

Taman Tun Dr Ismail

  • Management Trainee Program Key member to lead all improvements in the Contact Center
  • Coordinate project teams.
  • Manage stakeholder expectations to achieve set targets and goals.
  • Conduct weekly analysis of project progress.
  • Led two projects to enhance Customer Service Agent quality scores and implement process improvements aligned with COPC Standard practices.
Apr 2009 - Aug 2009

Team Lead (Jps Project)

Taman Tun Dr Ismail

  • Supervise an 8-member team handling inbound calls, including inquiries and complaint escalations.
  • Update daily volume, service level, and action plans to meet operational SLAs.
  • Provide summaries of escalations received, distinguishing between resolved and unresolved cases at two intervals.
  • Ensure adequate daily staffing levels through workforce planning and scheduling.
Dec 2008 - Apr 2009

Team Lead (Linksys Project)

Plaza Vads

  • Supervise a 16-member team handling inbound calls for technical support and complaint escalations.
  • Maintain high call quality standards through coaching and performance improvement plans.
  • Achieve highest contribution towards operational SLAs through effective call management, continuous learning, promotion of development, communication, collaboration, and staff engagement.
  • Facilitate the promotion of 8 team members to support and escalation roles, such as second-level escalation, quality assurance, and training.
Jul 2007 - Nov 2008

Quality Assurance Specialist (Streamyx Project)

Plaza Vads

  • Provide coaching to CSR Level 1 and Level 2 to enhance call quality as per company standards.
  • Prepare and lead penalty audit reduction initiatives.
  • Contribute to Six Sigma projects aimed at process improvement to minimize error rates during interaction updates.
  • Developed call monitoring form for in-depth analysis, including root cause identification.
  • Conduct analysis to drive improvements across the center.
Jun 2006 - Jun 2007

Customer Service Representative

Jul 2005 - Jun 2006
Team & coworkers

Colleagues at TUI

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2 education records

Raj Kumar education

Spm

Sekolah Menengah Kebangsaan Bukit Baru
FAQ

Frequently asked questions about Raj Kumar

Quick answers generated from the profile data available on this page.

What company does Raj Kumar work for?

Raj Kumar works for TUI.

What is Raj Kumar's role at TUI?

Raj Kumar is listed as CX coach | CX User Journey Design & Operations at TUI.

Where is Raj Kumar based?

Raj Kumar is based in Selangor, Malaysia, Malaysia while working with TUI.

What companies has Raj Kumar worked for?

Raj Kumar has worked for Tui, Astro Malaysia Holdings Bhd, Astro, and Vads Berhad.

Who are Raj Kumar's colleagues at TUI?

Raj Kumar's colleagues at TUI include Zara Mccoll, Jodie Armstrong, Jannes Danlowski, Alison Bailey, and Mike Scheele-Hinz.

How can I contact Raj Kumar?

You can use AeroLeads to view verified contact signals for Raj Kumar at TUI, including work email, phone, and LinkedIn data when available.

What schools did Raj Kumar attend?

Raj Kumar holds Bachelor'S Degree, Information System, Second Class from Universiti Tun Abdul Razak (Unirazak).

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