• Handling a team of five & supervised training, daily allocating of tasks, timely completion of work,& the quality check process• Created process and automated data analytics to reduce overall time spent on operations and focusmore on analysis and strategy• Reviewed the overall account performance with the client on a weekly basis, which includes statusupdate, plan of action & clearing client queries with data

• Initiated & managed paid campaigns on Google AdWords & LinkedIn to drive quality leads which resulted in an increase of 10% through landing page optimization & ad message testing• Developed & implemented the SEO strategy to improve keyword ranking & increased organic traffic by 5% MoM through keyword, content & meta optimization• Managed social profiles such as Twitter, Facebook, YouTube & LinkedIn while promoting webinars & resources, which resulted in an increase of engagement and traffic by 20% • Strategized & managed Account Based Marketing (ABM) campaigns with leading ABM providers• Automated an online ‘Search Marketing Dashboard’ to track & analyze the campaign performance. Based on the insights, provided suggestions to improve the campaign effectiveness

• Successfully led the company’s sales pitch & helped acquire new businesses• Helped setup & manage paid search & search optimization processes, operations & reporting• Developed processes to significantly improve web content, keyword ranking & website traffic• Boosted web traffic by 15% MoM by optimizing the blogs and social channels• Managed marketing campaigns & budgets through paid search, which resulted in an increase of traffic by 10% and ad copy testing resulted in an increase of CTR from 0.5% to 2.75%

• Increased overall leads for one of the banking service clients by 4x through campaign restructure, ad copy tests, new campaign opportunities, & standard campaign optimization• Improved conversion rate by 3x & reduced cost-per-acquisition by 2x by implementing landing page multivariate tests & keyword analysis• Strategy development & execution of search marketing disciplines such as ad copy & landing page to test its effectiveness against industry benchmarks• Built & managed ‘test result dashboard’ to track performance and provide suggestions based on the results to improve overall account performance• Leveraged digital marketing tools such as Marin software, Google Analytics & Omniture Site Catalyst to analyze performance & drive ROI• Reviewed the overall account performance with the client on a weekly basis, which includes status update, plan of action & clearing client queries with data

• Set up & managed company’s Pay Per Click campaigns to generate quality leads & accelerate pipeline opportunities for the sales team• Optimized campaign performance & formulated actionable next steps to improve key metrics such as conversions & cost per acquisition on data driven insights from AdWords & Analytics

• Created search engine marketing strategies for clients, taking into consideration the marketing objectives & current positioning in the online sector• Coordinated with multiple teams including the project management team, creative & tech teams, & client mangers, to meet client goals• Handled a team of five & supervised training, daily allocating of tasks, timely completion of work, & the quality check process