An experienced innovation leader who helps clients unleash their potential via immersive innovation and customer experience programs. Mapping the customer journey and uncovering their needs, wants, and behaviors. Sensing the emergence of powerful intersecting trends. Leveraging the collective insights of employees, partners, and experts to inspire ideas and shape concepts. Equipping teams to rapidly iterate and launch new solutions/approaches that deliver on the consumer experience.I've played the role of Design Leader, Information Architect, Designer, Creative Director, and Client Partner on projects for world-class brands such as Oracle, Databricks, and Coca Cola etc.Stakeholder Value Proposition: Assess the ecosystem of participants to understand the value each contributes and ensure a balanced approach.Design Thinking: Drive innovative approaches incorporating a range of research techniques fromscenario development to journey mapping and ethnographyImmersive Research: Conduct voice of the customer and immersive research initiatives to uncoverimplicit and explicit consumer needs, desires, and barriers, and synthesize findings into the opportunitythemes for the futureIdea Generation: Design and facilitate ideation sessions with cross-functional teams to identify newsolutions and approaches that address consumers’ key needs and leverage emerging trendsValidation Research: Validate concepts’ feasibility, viability, and desirability with target consumersand external experts via human-centered design research including observational, journaling andonline panelRapid Prototyping: Engage internal and external teams in co-designing, prototyping and refiningconcept solutions based on consumer experience and user feedbackStrategic: Consult with executives in aligning strategic objectives with customer experience andstakeholder goalsProcess & Tools: Develop listening/innovation processes/tools that promote the building and rapidrefinement of concepts

CollectiveGain provided outsourcing, staffing, consulting and workforce solutions in engineering, finance, healthcare, Technologies, life sciences, manufacturing and logistics verticals. The company also empowered the business with agile digital at scale to deliver unprecedented levels of performance and customer delight.