Rajesh Debnath Email & Phone Number

Stockholm, Stockholm County, Sweden

• As a part of an Agile team, worked closely with the Category Management and Marketing functions for the Nordic Nutrition team.
• Assisted Category Managers by coordinating across projects and ad-hoc analysis in the Nordic Nutrition team.
• Studied market trends to understand consumer behavior and market response to factors like price increases and logistical challenges; provided insights to develop competitive strategies for Unilever Nutrition brands in.
• Analyzed price elasticity for the Finnish market for brands like Knorr, Hellman's, and Turun, to provide insights on consumer response to the recent price changes across the brands and manufacturers.
• Developed the Strategic Price Index (SPI) guidelines for Knorr bouillons in Norway for optimized pricing of bouillons.
• Other ad-hoc analyses included Market performance, Competitive Price Index, Average Price Index, Willingness to pay, Price Elasticity, and Actual share performance for bouillons as a part of SPI guidelines in Norway.

Stockholm, Stockholm County, Sweden

• A core member of Barilla's Wasa Global Marketing team, coordinating and collaborating on global projects of New product development and Wasa's Sustainability Projects.
• Coordinating, collaborating & updating internal stakeholders to meet New Product Development projects deadlines and, implement and execute the required actions to meet planned timelines.
• Collaborating and coordinating with internal and external stakeholders as a part of WASA Brand Innovation Team.
• Developing pricing strategy and key communication for new and existing products in the target markets.
• Performance analyses of key products to understand the need gap for new products, product fitment of existing assortments, and KPIs.
• Effectively briefing the creative agencies to develop the required concepts and other market activation tools.

An initiative to create a door for the passion within.More details here:https://triumphantduad.in/

Coimbatore, Tamil Nadu, India

• Drove the business and growth for the Region, including P&L, planning and forecasting the demand to meet regional requirement, channel expansion, customer and channel management and management of the sales team
• Achieved a growth of 35% sales revenue over the previous year.
• Tracking market and competitors’ activities to provide product competitiveness with pricing and demand generation activities
• Zeroing down the business needs based on the analysis of historic data and seasonal factors
• Ensuring timely supply of stocks for the region to meet the planned business needs
• Implementation of go-to-market strategies to establish the new products

Kolkata, West Bengal

• Market developmental activities:
• Market development for the horticultural crops, to generate a demand for PI’s products and mark a stronger presence.
• Introduced a new product in vegetable fungicides segment through rigorous field demonstrations followed by field days, farmers meetings and joint campaigns covering 500+ farmers though frequent seminars over a period.
• Re-positioned a focus product which previously faced setback due to product communication and increased its sales by 300% over previous year in Kolkata territory.
• Reduced single product dependency of business hence establishing sustainable businessSales operations:
• Expanded the presence of PI industries in 4 new markets (market potential of INR 7.5 crores) and restored the business on 3 markets (market potential of INR 12 crores).

Kolkata, West Bengal

Hands on experience with sales operations and marketing activities by getting involved in all the necessary activities like channel engagement, customer engagement and ground team training.

Gurgaon, India

Getting acquainted with the agro-chemical industry by visiting various markets across India and understand the ground level activities being conducted to generate both push and pull demand generation.

Mumbai Area, India

• Evaluated the performance of the product Hitweed (Pyrithiobac Sodium 10% EC) in the major cotton growing regions of Northern and Western India.
• Determining the correlation between the usage of Hitweed, plant population density and cotton productivity.
• Studied the shift in the trend of plantation spacing and determined the factors causing the shift to identify opportunities for intensifying the product usage
• Studied the difference in acceptance of Hitweed in irrigated vs non-irrigated areas.
• Determined the Consumers Perceived Value (CPV) of Hitweed in the markets. CPV was compared against the next preferred alternative of the farmers and reasons for the difference in CPV were identified.
• Need gap for the upcoming product was analyzed. Based on the primary research done, requirement and the willingness to adopt a new pipeline product was determined.The findings helped Godrej Agrovet to obtain a good.

Master Of Business Administration - Mba

Exchange Term, Business Administration And Management, General

Exchange program for one term. Undergone courses in Consumer Behavior, Strategic analysis, R&D and IP Rights and Environmental and Energy.

Bachelor Of Science (Bsc), Agriculture

Activities and Societies: •Elected as English Debating Secretary during 2015-16 •Elected as the batch representative during 2014-15.

Primary, Secondary And High School Diploma