> Leading cutting-edge marketing that connects pet lovers to Waggle’s innovative tech.> Driving customer-centric growth with smart, scalable campaigns.> Unlocking big wins for Waggle by blending creativity, tech, and data!

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Pangolin (www.pangolinmarketing.com) is a branding and marketing agency built for the development sector - Works with tech and non-tech solutions that create equitable, affordable access to healthcare, education, and livelihood opportunities, and partner with social enterprises, non-profits, impact investors, and foundations.

Attract > Convert > Close > Delight

Marketing Strategy:• Administer and manage Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and social media strategies and tactical plans on an ongoing/need basis focused on company's goals and objectives.• Adjust goals and objectives as necessary through periodic reviews.• Create corporate blog strategy and occasional blogging - copy-edit, get it approved by the SMEs and optimize blog posts.• Execute social media postings and ensure follower engagement.• Strategize and execute webinars on trending topics.• Share Press releases on new product launches and other company related announcements.Marketing Operations:• Interface with multiple departments ensuring timely execution of SEO and Social Media and campaigns and initiatives.• Supervise campaign deliverables and production team quality assurance.• Track effectiveness of marketing campaigns by analyzing growth of reach, sales and visitor engagement through Web and Social media analysis tools.• Managed creative production of assets for email, social media and other web campaigns.Marketing Analytics:• Develop comprehensive on-site and off-site SEO recommendations by performing thorough keyword research, competitive and market analysis, technical SEO reviews, content audits, and inbound link analysis.• Create detailed analytical reports on a monthly or quarterly basis.• Share insights and recommendations with the management team for weekly marketing review calls.Presales:• Prepare Sales Pipeline Analysis report with insights and recommendations to the Sales/Management.• Manage customer database and communications through Customer Relationship Module (CRM).• Ensure CRM is up to date and relevant.• Extensive research through different search engines to support the Sales life-cycle including lead qualification, pre-sales support, successful transition to Direct Sales.

Responsibilities as a Team Leader:• Lead the planning and implementation of Competitive Intelligence projects.• Monitoring and Controlling project budget.• Provide direction and support to the Production team .• Quality assurance in all the areas of deliverables.• Constantly monitor and report on progress of the project to all stakeholders.• Present reports defining project progress, problems and solutions.• Implement and manage project changes and interventions to achieve project outputs. • Project evaluations and assessment of results. Achievements:From Operational end, led the “Holiday Insights 2013” campaign which gained a massive response among the Top Online Retailers and Brands across the world.Rewards & Recognition:Won Individual & Team Spotlights for successful implementation of “Holiday Insights 2013 Campaign” for the period of Oct’13-Dec’13(Internal Rewards & Recognition Program of Ugam).Responsibilities as a Team Leader - Statistical Quality Control:• Draft quality assurance policies and procedures.• Evaluate adequacy of quality assurance standards.• Devise sampling procedures and directions for recording and reporting quality data.• Review the implementation and efficiency of quality and inspection systems.• Document internal audits and other quality assurance activities.• Investigate customer complaints and non-conformance issues.• Collect and compile statistical quality data.• Develop, recommend and monitor corrective and preventive actions.

Responsibilities as Team Leader (Internet Research - KPO):• Designed and measured email, PPC, SEO, social media, and web site marketing campaigns.• Evaluated the ROI and effectiveness of marketing campaigns.• Planned and Assisted the team with the Outsourced Research Projects.• Reviewed Team’s Performance on Daily basis to ensure their Quality of work and productivity.• Communicated the team about their KPI’s & KRA’s and guiding them to achieve the same.• Coordinated with the HR team in selection process.Responsibilities as Market Research Analyst:• Keywords analysis, Competitors Analysis, Scheduled posting, Back-linking, Reporting, Blog commenting, Directories, Bookmarking, Article posting etc.• Coordinated with the internal marketing & content teams to drive successful execution of the marketing plan.• Web analytics reports, Audience analysis & ROI using Google analytics.• Researched on the online marketing strategies implemented on competitor websites.• Performed online promotions through Search Engine Marketing, Social Media and Search Engine Optimization.• Performed in-depth data analyses via traditional and Advanced methods.• Developed reports of findings, representing data graphically and summarizing the complex findings.• Provided information to help companies determine their position in the marketplace.• Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

Responsibilities as Customer Care Associate:• Handled customer queries & complaints.• Gave reversion to the customers on specific issues.• Handled a Team of 10 to 12 members and responsible for their individual performance. • Provided training to the Trainees about the Process and Product.• Maintained Zero rotating time.• Presented reports on customer responses.