Raja Babu Email & Phone Number

Mumbai, Maharashtra, India

• Led the development and launch of a digital home loan product under Product and Solution head, collaborated with cross-functional teams, including Sales, Underwriting, Risk & Compliance, Business Analyst, Scrum Master.
• Conducted garage sessions with teams to gather requirements and used MoSCow technique to prioritize them.
• Created user journeys, wireframes along with UX team, ensuring a seamless digital experience.
• Managed Agile development processes, attending stand-ups, grooming sessions, and sprint planning.
• Resulted in a successful MVP launch within 7 months, reducing financial sanction time (from 10 days to Instant Sanction), increasing disbursement rate, and improving loan processing efficiency.
• Disbursed loan amount of ~INR 10 Cr, contributing to business growth and customer satisfaction.

• Project Scope: Develop and increase the supply for OYO Rooms in Pune city.
• Studied 150 hotel owners and conducted 15 in-depth analysis of low budget hotel owners for understanding the hotel industry and to develop sales pitch.
• Proposed potential business deals by contacting potential partners; discovering and exploring business opportunities.
• Recommended a penetrative strategy for areas with the low supply of OYO rooms in Pune.
• Impact: Generated a GMV of INR 22,86,900 in two months.

Pune Area, India

• Project Scope: To Develop business plan for Tata Motors Grihini Udyog to achieve revenue of INR 5 Cr by F.Y. 2022
• Studied 50 retailers and interviewed 5 wholesellers in Pune for competitive benchmarking and gap analysis for packaged food and clothing divisions.
• Studied and analyzed the financial statements of Grihini Udyog and Recommended cashflow strategy.
• Devised sales strategies including multi-model sales (eCommerce and Direct Sales).
• Initiated the digitization of sales of Grihini Udyog’s product within Tata Group companies in Pune city.

Mumbai Area, India

• Led monetization and account performance for ~200 web publishers across the globe in advertising technology space
• Led a team of 4 analysts and spearheaded advertising revenue of renowned global web publsihers and managed $10.15 million ad revenue per Year on CPM model.
• Managed and enhanced the experience of Publishers right from the scratch till the revenue expectations.
• Identified trends and insights of web visitors across the globe and devised monetization strategy and inceased Ad revenue by 5% p.a.
• Defined KPIs for Analysts Team and led optimzations activities along with A/B testing to monitor and enhance the Ad revenue for Tier-1 global publishers.
• Led cross functional team of 8 people including Designers,Tech Developers and Business Development on Web/Ad Creatives Project and increased the site conversion (L2R%) by 10%.

Mumbai Area, India

• Assisted candidates in online application of admissions for M.S. in foreign universities located in US UK and Canada.
• Conducted field activities to generate leads and get them to attend free seminars hosted by Head Counselor.
• Developed hands-on skills with Microsoft office ( Excel, Ppt, & Word).
• Garnered practical and enriching experience about client and company relationship, working culture and values of Education Counselling Business

Master Of Business Administration - Mba, Marketing And Finance

Activities and Societies: 2nd Position-CaseNova- Marketing Case Study Competition- SIDTM National Finalist - Aditya Birla Capital - Live.

Bachelors Of Management Studies, Marketing And Finance

Activities and Societies: Project on Sports Marketing in India with special focus on effectiveness of celebrity endorsement Junior Student.

High School, Science

Activities and Societies: • Have represented Kendriya Vidyalaya at the regional level in cricket U-19 and won gold medal.