Raja Jeganmohan Email & Phone Number

Dubai, United Arab Emirates

 Executing and managing successful programmatic PMPs and guaranteed deals. Regularly monitor and maintain the programmatic sales stack while optimizing regularly to ensure the highest CPMs are captured. Drive fill rate and CPM efforts and build, analyze, schedule, and communicate detailed metrics/wrap-up report. Intimate knowledge of SSPs, ad tech, data analysis, and yield management. Delivering media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms (video, display, audio, native). Deep knowledge of the capabilities of supply-side and demand-side platforms, ad servers, real-time bidding, ad exchanges, and conversion tracking.  Onboard new clients and campaigns while adhering to strict service level agreements (SLA’s). Deep knowledge on the Platforms Adex,DBM,Rubicon and Appnexus. Working with different trading desks Exponential, Switch for the revenue generation of our remnant inventory. Display advertising roles are Ad trafficking, Monitoring, Forecasting and high impact mobile ad creation, QA, and reporting. Monitor campaigns throughout lifecycle, communicating with internal team and vendors on campaign performance and issues. Optimizing campaigns, including reviewing reports and making suggestions for improved performance. Troubleshoot 3rd party tags, flash files, and other advertiser-provided creatives Native ads creation in DFP and running and optimizing to yield high CTR and ROI. Creation of high impact and engaging mobile ads on the programmatic friendly platform Celtra and integrating with DFP. Using Teads Video advertising marketplace to create inboard and inread article Videos.

Bangalore

Offering our clients display advertising on several ad exchange platforms by using the best performance based technology to measure every result. Use static or dynamic ads to reach your goals and audience!

Bengaluru Area, India

 To validate and supervise multiple digital campaigns. Has a reputation of delivering high quality products. Ensure defect free dynamic creative,mobile ads,interactive ads to drive customer satisfaction. Design and develop test cases based on business requirements and functional specifications. Work closely with project managers, developers, and ad operations to insure the effectiveness and quality of our products. Partner with cross-functional technical leads – providing them with test schedules, test data, test plans and checklists. Coordinate with end users to determine final objectives, understand feedback and improve upon usability. Document test procedures and issues. Provide overall testing completion metrics and analyses. Perform various forms of testing methodology, types, and levels. Contribute to QA process improvement, feature discussions, design and code reviews. Handling and assisting members of the QA Team. Weekly meeting with team to enhance the quality process and identifying the area of improvements. Aligning with Adops team to provide statistical representation of the team on the quality front. Meeting with the onshore team to analysis the Quality team performance and the set process to carry out. Clients: Johnson & Johnson Hallmark Jack Daniels Charles schwab

Dubai

 Media buying on traditional advertising and digital ads. Developed strategic plans for media purchases and executing media plans. Organized and administered advertising payments. Research and analysis. Decision-making. Effective negotiation skills. Develop and manage online marketing campaigns. Effectively driving brand awareness, engagement and traffic to social media pages. Achieve a strong, visible social media presence and develop concepts with viral potential.  Continuously monitor online public relations and ensure the success of client programs. Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth. Build a strong base of repeat business and serve as the efficient requested media consultant. Continuously improve and optimize marketing campaigns. Established and maintained social media presence. Optimized all content with SEO keywording. Innate leadership ability Research and analysis Presentations. Clients: Dubai Sports World Mishereb Properties Ferry Kitchen appliances BOUX Avenue Middle east Mediclinic Arabian Rances Philips Huawei Delmonte

Dubai

 Have researched and possess deep knowledge of media placements, planning and buying of advertisement spaces. Had co-operated with the other media planners and assisted them in designing effective advertisement placement campaigns for the clients. I convene the weekly training sessions to teach the latest developments in the field to the new entrants and the existing staff. I had performed media buying research and documented the results for references. I have assisted the directors in designing advertisements, placements of ads and assembly. I had maintained flow charts indicating the business trends. I maintained a cordial relationship with the external client vendors. Assisting the planning team through statistics for plan preparation and better performance of the campaign Communicating with suppliers for campaign delivery requirements, and responsible for monitoring live status and reports. Delivering booking orders, TPS assets, Trackers to suppliers on time. Handled campaigns in DFA, Adwords,Facebbok and Twitter. Monitoring and Optimizing for better ROI. Affiliate reports to the clients on schedule and sharing the reports with affiliate sites. Revenue reports for the sales campaigns on categorization by best performing destinations, sites, banners. Delivering the report by weekly, monthly and overall. Had good skill on Customization reports, from the clients. Optimizing the campaign whenever required. Meeting with analytics team for insights and campaign performance Weekly meeting with planning team for overall campaign performance Handling client calls and trouble shooting on demand Campaign launches presentation and training to new hires. Handling invoicing Providing Presentation for the Pre campaign launch Post campaign Analysis. Clients Handled :  Etihad Airways,DU Telecom,Masdar Institute,Masdar Corporate,ADS Securities,Al Mabar,Vodafone Qatar.

Bangalore

 Omniture Sitecatalyst and Google Analytics implementation, reporting and analysis. Omniture Sitecatalyst implementation of multiple sites, website tagging and testing and data validation. On site and off site search engine optimization including organic keyword rank analysis keyword and content mapping and optimization.  Creating Microsoft Excel dashboards and reports on daily weekly basis analyzing key performance indicators. Reduced web analytics reporting hours by creating report templates with automation and data consolidation  Provided weekly, monthly web analytics reports using Omniture Sitecatalyst & Google analytics. Provided web analytics implementation, tagging, testing and data validation support. Managed e-mail marketing campaigns. Adserving through Admin ad server. QA'ing trafficking assets and trafficked line items and activate campaigns.  Analysis of campaigns to improve CTR. Increased conversion rates & ROI by optimization strategies. Develop and Assist the trafficking team. Troubleshoot technical issues both internally and with Third Party vendors. Weekly Meetings with Clients to gather the business requirements. Handling Team of 5 members.  Increased conversion rates & ROI by optimization strategies.

Chennai

 Implementing CPM and performance based CPC/CPA/Dynamic campaigns on Ad expert Ad server. Account creation, IO, Line item, Targeting, Creative upload, Ad Serving, Pixel Tracking, Measuring performance, Optimization etc. QA'ing trafficking assets and trafficked line items and activate campaigns.  Daily management includes delivery, pacing, tracking, QC, monitoring performance, optimization and analysis and reporting of ad campaigns on a regular basis to meet client performance goals. Develop and Assist the internal trafficking team. Training new folks on Ad servers on different clients. Ensure that all the incoming orders are processed according to the specifications determined by the Product Development, Legal, Sales and Finance teams. Test and QA advertising materials, which includes assuring correct display on common browsers like IE, Mozilla etc, the creative meets client specifications. Creative set ups, Quality Checks, Campaign delivery reporting, screenshots, troubleshooting and interacting closely with the onshore teams on a regular basis. Troubleshoot technical issues both internally and with Third Party vendors. Managing campaigns throughout the flight, ensuring delivery meets all campaign requirements. Variety of coding and rich media technologies such as HTML, Flash, Java and others. Because online advertising combines text, graphics, sound and video, we ad traffickers use our skills with video encoding, computer graphics and Internet marketing technologies to ensure that ads appear correctly and in the desired formats. Make changes in the tags or generate or built tags for creative like Flash or floating, standard, Pushdown, wallpaper, page skin etc. and then test those creative and upload it to the respective Orders. Having discussions and meetings with Clients to gather the business requirements. Queue Management.

Chennai

• Experienced in designing and executing Test plans and Test cases based on Business Requirements and functional requirements Specifications.• Experienced in Manual Testing and Automated Testing using WinRunner. • Experienced on different types of testing like creating test scenarios, analyzing tests, test developments and implementation of test procedures, regression testing and user acceptance testing.• Having good exposure to Software Development Life cycle and QC related process.• Experience in developing and executing the Test Plans, Test Designs, Test Cases and Test Strategies.• System Study and Creation of Functional Test Case Design.• Executing the Test cases for Applications/Products.• Responsible for System Testing, Integration & Compatibility testing.• Responsible for Test Reports generation.• Project Handled are:• Health Insurance Claim Processing System• Document Management System• Inventory Management