Rajan Sehdev Email & Phone Number

Ludhiana, Punjab, India

Amritsar, Punjab, India

Brand Handled: Zeeba1. Brand Strategy: a. Developing Business plans to meet brand goals. b. Developed POP and POS marketing collaterals for dealer and end-user that promoted the value promotionc. Go-To-Market Planning for category.2. Marketing Communication: Developing integrated marketing communication strategy and executing across all platforms like:a. Brand Filmsb. Recipe Videoc. Digital multimediad. Marketing/sales materials 3. New Product… Show more Brand Handled: Zeeba1. Brand Strategy: a. Developing Business plans to meet brand goals. b. Developed POP and POS marketing collaterals for dealer and end-user that promoted the value promotionc. Go-To-Market Planning for category.2. Marketing Communication: Developing integrated marketing communication strategy and executing across all platforms like:a. Brand Filmsb. Recipe Videoc. Digital multimediad. Marketing/sales materials 3. New Product Development: Zeeba Festive Gift Box4. Below the Line (BTL) & Above the Line (ATL): Developing various types of campaigns in order to generate grass root level awareness and need generation like Branding at Durga Pooja (Kolkata), Wet & dry Sampling, participation in multiple events, Shop and Dealer board, etc.5. Digital Marketing: Developing strategies for growing and leveraging our social media follower base using promotions, contests, ads6. Public Relations: Drafted, reviewed and edited news releases, web content, handbooks, pitches and other related material in support of the company’s public relations initiatives Show less

Ludhiana Area, India

Brand Handled: Bonn, La Americana, Americana1. Brand Strategy: a. Developing Business plans to meet brand goals. b. Launching new markets and making distribution strategies.c. Developed POP and POS marketing collaterals for dealer and end-user that promoted the value promotiond. Go-To-Market Planning for category including channel development and SKU rationalization.2. Marketing Communication: Developing integrated marketing communication strategy and executing… Show more Brand Handled: Bonn, La Americana, Americana1. Brand Strategy: a. Developing Business plans to meet brand goals. b. Launching new markets and making distribution strategies.c. Developed POP and POS marketing collaterals for dealer and end-user that promoted the value promotiond. Go-To-Market Planning for category including channel development and SKU rationalization.2. Marketing Communication: Developing integrated marketing communication strategy and executing across all platforms like:a. Corporate Film: Khyal Apno Kab. Brand Films: Bread Matlab Bonnc. Recipe Video: Bonn Chefd. Digital multimediae. Marketing/sales materials f. Trade showsg. Photo-shootsh. Sales promotion 3. New Product Developmenta. Create NPD Calendarb. Track market/competition regularly to understand need gap c. Product development and new product launchesd. Interaction with sales team and customers to understand the need gaps.e. Launch of premium product line La Americana Gourmet4. Below the Line (BTL) & Above the Line (ATL)a. Developing product in-store demonstration programme and various types of campaign in order to generate grass root level awareness and need generation like RWA Activations, Wet & dry Sampling, participation in various events, Dealer board etc.b. Developing multi-level media campaigns involving various media vehicles; Radio, TV, Cinema and print 5. Digital Marketinga. Worked closely with agencies in redesigning of corporate website siteb. Developing strategies for growing and leveraging our social media follower base using promotions, contest, ads6. Public Relation: Drafted, reviewed and edited news releases, web content, handbooks, pitches and other related material in support of the company’s public relations initiatives Show less

Ludhiana, Punjab

Brand Handled: Bonn, La Americana, Americana Developed POP and POS marketing collaterals for dealer and end-user that promoted the value promotion Go-To-Market Planning for category including channel development and SKU rationalization. Developing integrated marketing communication strategy and executing across all platforms like: (Marketing/sales materials, Trade shows, Photo-shoots, Sampling & Sales promotion)  New Product Development Interaction with sales team and… Show more Brand Handled: Bonn, La Americana, Americana Developed POP and POS marketing collaterals for dealer and end-user that promoted the value promotion Go-To-Market Planning for category including channel development and SKU rationalization. Developing integrated marketing communication strategy and executing across all platforms like: (Marketing/sales materials, Trade shows, Photo-shoots, Sampling & Sales promotion)  New Product Development Interaction with sales team and customers to understand the need gaps. Participated in the Launch of Concept based Range of products “Nu Health” endorsed by Karishma Kapoor Launch of premium product line La Americana Gourmet Below the Line (BTL) & Above the Line (ATL): Developing and executing product in-store demonstration programme and various types of campaign in order to generate grass root level awareness and need generation like RWA Activations, Wet & dry Sampling, participation in various events, Dealer board etc. Developing multi-level media campaigns involving various media vehicles; Radio, TV, Cinema and print  LA Americana | Quick Service Restaurant (QSR): Participated in the process for development and execution of local creative Show less

Market research, Develop and execute innovative promotional inputs, Prepare creative/media plan briefs for the brand

Master Of Business Administration (Mba), Marketing Finance

Activities and Societies: 1st prize Winner AdQuest, GD, event organiser, Quiz

Bachelor Of Business Administration (B.B.A.)

Activities and Societies: Awarded all rouder student of the year, Event organising, quiz